Microsoft Office
Olushayo Ayobade
FMCG SALES/ STRATEGY EXPERT
Lagos,OJODU/ BERGER
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
1
1
Language
6
6
Certifications
5
5
years of post-secondary education
5
5
years of professional experience
Work History
Head of Sales
MYSHAYO.COM
LAGOS, LAGOS
02.2019 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Targeted new markets and increased sales 60% through proactive sales and negotiation techniques.
- Accomplished sales goals and boosted revenue by $54495 through product knowledge and customer relationship management.
- Supervised sales team of 30 people, stepping in to support employees and deliver smooth sales processes for clients.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
Regional Sales Manager
CWS LIQUID DISTRIBUTION
LAGOS, LAGOS
11.2017 - 04.2018
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Created new sales and promotional methods.
- Researched customer needs, market trends and competitor activities.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
SALES MANAGER/Marketing Manager
BACARDI-MARTINI
LAGOS, LAGOS
02.2014 - 09.2016
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Produced contracts, reports, letters, and proposals for clients.
- Increased regional market share 30% within 6 months.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Science - Business Administration And Management
AJAYI CROWTHER UNIVERSITY
OYO STATE 02.2020 - Current
HIGHER NATIONAL DIPLOMA - Journalism
INTERNATIONAL INSTITUTE OF JOURNALISM
OWERRI IMO STATE 03.2003 - 04.2005
ORDINARY NATIONAL DIPLOMA -
UNIVERSITY COLLEGE OF TECHNOLOGY
06.2000 - 08.2002
Skills
Sales processes
National accounts management
Strategic account development
Vendor management
New Business Development
B to B sales
Review of contracts
Marketing strategy
Trained in consumer marketing
Accomplishments
- Promoted to Regional Sales Manager after a successful years in the sales department.
- Resolved product issue through consumer testing.
Software
Certification
Certified WINE & SPIRIT, BACARDI-MARTINI - PROFESSIONAL
Interests
READING TRAVELLING, NETWORKING
Timeline
LEADERSHIP FUNDAMENTALS
08-2020
LEADING WITH PURPOSE
08-2020
LEADING WITH VISION
08-2020
SALES HANDLING OBJECTIONS
08-2020
STRATEGIC THINKING
07-2020
Bachelor of Science - Business Administration And Management
AJAYI CROWTHER UNIVERSITY
02.2020 - Current
Head of Sales
MYSHAYO.COM
02.2019 - Current
Regional Sales Manager
CWS LIQUID DISTRIBUTION
11.2017 - 04.2018
SALES MANAGER/Marketing Manager
BACARDI-MARTINI
02.2014 - 09.2016
HIGHER NATIONAL DIPLOMA - Journalism
INTERNATIONAL INSTITUTE OF JOURNALISM
03.2003 - 04.2005
ORDINARY NATIONAL DIPLOMA -
UNIVERSITY COLLEGE OF TECHNOLOGY
06.2000 - 08.2002