Olufunmilayo Abosede Abass

• "Spearheaded the marketing campaign for KSI Construction and Estate Developer resulting in a 30% increase in qualified leads for newly built apartments within the first quarter."
• "Developed and executed a social media strategy that generated 300 inquiries for buildable plots of land in Katampe area of FCT Abuja over a 6-month period."
• "Implemented a multi-channel marketing campaign that increased website traffic by 30% and boosted overall lead generation for all available properties."
• "Managed and optimized social media advertising across all major platforms, achieving a 20% increase in click-through rates for advertised properties.

• Heading the Microfinance unit of the bank and spearheading the marketing efforts that significantly boosted establishement of new relationship with mfb
• Converting Microfinance banks from leads to clietns thereby establishing a strong customer relationship and clearing their cheques through Afribank.
• Negotiations of credit rates between microfinance banks and Afribank.
• Enhanced lead generation strategies by implementing innovative marketing campaigns and refining targeting techniques.
• Conducted market research to identify new business opportunities and expand the company''s reach within target industries.
• Contributed to revenue growth 20% by establishing partnerships with complementary businesses, facilitating new client referrals from partner networks.
• Built a high-performing team of lead generation specialists through rigorous recruitment, training, and ongoing development efforts.
• Improved response times by streamlining internal workflows related to lead qualification and follow-up activities.
• Established a robust CRM system that streamlined lead tracking, organization, prioritization, resulting in increased efficiency.
• Ensured compliance with industry regulations and best practices while managing sensitive customer information during the lead generation process.
• Implemented data-driven processes to prioritize leads based on potential value, increasing deal closures rate.
• Handled high net-worth customers and clients ensuring they experience seamless transactions and excellent customer service.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Reported issues to higher management with great detail.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Streamlined lead nurturing processes by leveraging automation tools, improving efficiency and reducing manual workload.
• Optimized conversion rates by analyzing performance metrics and modifying outreach tactics accordingly.
• Continuously improved lead generation strategies by staying informed of industry trends, competitor actions, and emerging best practices.

- Served as a lead specialist, customer representative, and sales representative at United Bank for Africa (UBA), excelling in onboarding new clients, packaging facilities, and marketing financial products.

- Successfully mobilized over 300 artisans in a community called Festac Town, Lagos, converting them into full customers, and increasing branch earnings by over 50%.

- Developed and implemented bi-weekly business development seminars, providing solutions to business challenges and fostering strong relationships.

- Utilized empathy and effective account management to meet business needs and drive growth.

- Participated in industry events as a company representative to network with potential clients, generating valuable connections that led to new business opportunities.