OLUDAYO EMMANUEL MAKINDE
Amuwo-Odofin
Summary
High-performing Trade Marketing & Retail Activation Lead with 5+ years' experience driving brand visibility, retail execution, and sales growth in the Nigerian Telecommunications market. Currently coordinating national trade marketing activities and leading a team of trade marketers across Nigeria at Smile Communications. Proven expertise in planning and executing promotional campaigns, brand activations, retail operations, and channel development that drive customer traffic and sales. Deep understanding of Nigerian consumer behaviour, market dynamics, and local business culture. Recognised for strong stakeholder management, analytical skills, and delivering measurable results.
Overview
12
12
years of professional experience
Work History
Lead Trade Marketing Specialist
Smile Communications
Lagos
07.2022 - Current
- Develop and execute trade marketing plans and retail activation strategies that drive brand visibility, customer traffic, and sales growth in assigned regions
- Coordinate and lead national trade marketing activities across all regions in Nigeria, ensuring consistent brand execution and alignment with corporate sales objectives
- Managed POS materials, in-store merchandising, store operations, and trade activations for Smile Communications brand across key retail channels, enhancing brand presence
- Plan and implement promotional campaigns and brand activations that increase product uptake and retail footfall
- Train, mentor, and support a nationwide team of trade marketers on trade programs, brand standards, and retail execution excellence
- Conducted market visits, competitor analysis, and trade audits to evaluate campaign performance and provide actionable insights, informing strategic decisions
- Built and maintained strong relationships with key stakeholders, trade partners, and sales teams, facilitating channel development and alignment with business objectives
- Maintain merchandising tracker and report on visibility KPIs to measure ROI of trade activities
Customer Care Consultant
Smile Communications
Lagos
03.2018 - 06.2022
- Resolved customer complaints and requests via WhatsApp and phone, achieving high first-call resolution rates
- Informed customers about products and services, facilitating up-selling and cross-selling opportunities
- Provided quality service that enhanced brand loyalty and contributed to retail sales objectives
- Analysed Nigerian consumer behaviour, identifying product adoption barriers and customer pain points to inform service strategies
Customer Care Representative
ISON BPO
Lagos
03.2015 - 02.2017
- Delivered after-sales support and resolved customer queries for major brands, enhancing customer satisfaction
- Attended sales meetings, conferences, and events to align with business objectives and foster collaboration
- Managed customer service inquiries via phone, email, and live chat, providing timely and accurate responses to questions and concerns.
- Handled high-volume telephone calls to address and resolve customer queries.
- Resolved customer complaints with empathy and professionalism, leading to increased satisfaction and loyalty.
Education
HND - Electrical/Electronics Engineering - Power Option
The Polytechnic Ibadan
01-2008
OND - Electrical/Electronics Engineering
The Polytechnic Ibadan
01-2005
Skills
- Trade Marketing Strategy & Execution
- Promotional Campaign Planning
- Retail Activation & Brand Visibility
- Trade Marketing Analytics
- Channel Development & Market Analysis
- Competitor Analysis & Trade Audits
- Campaign Performance Evaluation & Reporting
- Store Operations & Merchandising
- Stakeholder & Relationship Management
- National Team Leadership & Coordination
- Consumer insights
Custom
Willing and available to travel within assigned regions as required.
Timeline
Lead Trade Marketing Specialist
Smile Communications
07.2022 - Current
Customer Care Consultant
Smile Communications
03.2018 - 06.2022
Customer Care Representative
ISON BPO
03.2015 - 02.2017
HND - Electrical/Electronics Engineering - Power Option
The Polytechnic Ibadan
OND - Electrical/Electronics Engineering
The Polytechnic Ibadan