OLUBUSE AYODELE
LAGOS
Summary
Talented Digital Strategist bringing more than 7 years experience devising, implementing and optimizing online marketing strategies. Solid understanding of branding, message delivery and customer preferences. Desiring a growth-oriented position at a progressive company.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Strategist
Spirit Magazine/Drinks.ng
08.2021 - Current
- Coordinate and lead a team of media creatives, writers, and social media managers to create and execute digital marketing strategies/contents for drinks.ng and spirit magazine, blog, website and social mediaplatforms.
- Create weekly email newsletters.
- Ensure strict adherence to organizational guidelines and brand positioning.Maintain positive relationship with the drinks industry and organisation’s trade partners.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitor online trends, conversations and innovations to optimize strategies.
- Maintain day-to-day operations of Drinks.ng website managing 50,000 dollars spend on ads attracting a number of 15 Million web visitors in 10 months.
- Created content strategies for digital media.
- Maintain in-depth understanding of industry practices and trends to best promote products.
- Analysis of website data such as traffic, interactions, conversions and goals to find areas of improvement.
Digital Lead
Ideas House Marketing Communications Ltd
03.2018 - 12.2021
- Pioneer team lead of 6 digital enthusiasts and experts who manage the overall communications strategy for the Agency and its sister companies.
- Design winning digital marketing strategies and content calendar to help clients drive marketing narratives to connect with their target audience.
- Copywriting and conceptualization of ideas for content creation.
- Setup paid ads as well as provide detailed analytics and reports for all campaigns and owned platform activities.
- Supervise and approve content direction for multimedia teams as well as virtual events engagements.
- Identify, profile, recruit and manage influencers in line with campaign objectives.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Implemented new strategies to improve click-through rates and conversion.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Created customized marketing materials to increase product awareness.
Digital/PR Strategist
Consumer Advocacy Foundation of Nigeria, CAFON
Ikeja
03.2017 - 03.2018
- Conceptualizing ideas for copy writing and content creation.
- Create social listening, tracking, interacting mechanisms with followers as well as responding to consumers feedback and complaints on the CAFON platforms.
- Organize social media activities marking UN international days and special holidays.
- Ignite conversations on digital financial inclusion and literacy.
Education
Bachelor of Science (HONS) degree - Mass Communication
The University of Ilorin
2013
Skills
- Copy writing
- Social media management
- Google ads and analytics
- Paid advertising Planning
- SEO planning and management
- Influencer management and negotiation
- Knowledge of design with Canva
- In-depth knowledge of Microsoft Word, Excel and PowerPoint
- Profiling user intent
- Viral marketing campaigns
- Social media engagement
- Web Content Management
- Keyword optimization
- ROI understanding
Achievements
- Planned and executed the digital campaign strategy; #namypapabornme for the launch of NNPC Retail's motor lubricant end to end, with over 3m impressions across all social media platforms, 100,000 earned media and engaged over 700,000 online audience. The campaign #namypapabornme trended number 1 for 3 days on Nigeria and Ghana twitter.
- Planned and executed the first Digital Content Conference for MTN Nigeria, 2019
- Amplified and generated adoption of *559# for Nigeria Insurers’ Association on a campaign tagged #WetinYouCarry, a campaign designed to ascertain legitimacy of vehicle insurance documents; 110% result achieved over target.
- Inspired the Ideas House digital marketing team to their first marketing pitch.
Certification
Google Digital Skills for Africa
Diploma in Digital Marketing, Traders Ball.
Student Member, ARCON
Timeline
Digital Strategist
Spirit Magazine/Drinks.ng
08.2021 - Current
Digital Lead
Ideas House Marketing Communications Ltd
03.2018 - 12.2021
Digital/PR Strategist
Consumer Advocacy Foundation of Nigeria, CAFON
03.2017 - 03.2018
Bachelor of Science (HONS) degree - Mass Communication
The University of Ilorin
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