Results-driven Digital Marketer and Virtual Assistant with a versatile skill set encompassing digital marketing strategy, social media management, content creation, and administrative support. Proven ability to seamlessly blend creative and analytical capabilities to drive online visibility and enhance overall business efficiency. Proficient in executing comprehensive digital marketing campaigns, managing social media platforms, and providing top-notch virtual assistance. A detail-oriented professional with excellent communication skills and a knack for adapting to evolving industry trends
Hi, I’m
Olubukola Akande
Lagos,Lagos
Summary
Overview
8
years of professional experience
Work History
NIGENIUS
Social Media/ Digital Marketing Manager
08.2021 - 12.2023
Job overview
- Managed social media accounts, increasing engagement by 50%.
Maintained brand consistency across all platforms, resulting in 50% increase in brand recognition - Implemented email marketing campaigns that led to 20% increase in click-through rates and achieved 30% increase in email subscriber base through targeted campaigns.
- Grew online community membership organically by 20% within first six months. and addressed customer inquiries promptly, resulting in increase in customer satisfaction ratings.
- Generated 30 leads through social media campaigns, contributing to increase in sales revenue.
- Provided regular reports to management, highlighting key performance indicators and suggesting strategies for improvement.
- Optimized social media content using basic SEO principles, resulting in 40% increase in organic reach and Improved search engine rankings for targeted keywords, leading to 40% increase in visibility.
HEXA MEDIA AFRICA
Content Writer/ Social Media Manager
02.2021 - 05.2023
Job overview
- Created, curated, and managed all published content (images, video, written) across various platforms leading to 50% increase in engagement across all channels
- Planned and executed social media campaigns yearly to increase brand awareness, drive traffic, and generate leads
- Stayed abreast of industry trends, competitor activities, and emerging platforms, incorporating insights into strategy
- Provided regular reports with insights and recommendations for improvement
- Fostered and nurtured online community by responding to comments, messages, and mentions
- Oversaw and managed social media accounts, ensuring brand consistency and engaging content
- Developed and executed comprehensive email marketing strategies aligned with business objectives
- Built and managed online communities, fostering positive interactions and addressed customer inquiries
- Utilized analytics tools to monitor social media performance, track KPIs, and provide regular reports to management
- Applied basic SEO principles to social media content to enhance visibility and search engine rankings.
LBG GROUP
Communication Assistant
06.2020 - 09.2022
Job overview
- Provided support in organizing and coordinating events, including preparing communication materials and handling logistics
- Worked closely with the communication team to implement strategies effectively
- Managed emails, responded to inquiries, and coordinated communication
- Scheduled and organized meetings, appointments, and travel arrangements
- Facilitated effective communication within the team
- Assisted in project management by coordinating tasks and deadlines
- Created engaging content for our various communication channels, including newsletters, social media, and website
- Created and scheduled social media posts to maintain an active online presence.
Access Bank Plc
Customer Service Personnel
12.2015 - 06.2020
Job overview
- Engaged with customers via phone, email, or chat to address inquiries, provided information, and assisted with concerns
- Exhibited excellent communication skills, both verbal and written, to convey information clearly and professionally
- Followed up on customer interactions and ensured prompt resolution
- Identified and escalated complex issues or unresolved problems to higher levels of support within the organization
- Educated customers on product features, usage, and troubleshooting procedures to enhance their overall experience.
Education
University of IbadanNigeria
Bachelor of Arts from Communication &Language Arts
08.2014
University Overview
Digital Marketing Skill InstituteNigeria
Bachelor of Science from Digital Marketing
02.
University Overview
Skills
- Teamwork and Collaboration
- Customer Relationship Management (CRM)
- Scheduling and Coordinating
- Revenue Forecasting
Websites
Quote
The way to get started is to quit talking and begin doing.
Availability
See my work availability
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Timeline
Social Media/ Digital Marketing Manager
NIGENIUS
08.2021 - 12.2023
Content Writer/ Social Media Manager
HEXA MEDIA AFRICA
02.2021 - 05.2023
Communication Assistant
LBG GROUP
06.2020 - 09.2022
Customer Service Personnel
Access Bank Plc
12.2015 - 06.2020
University of Ibadan
Bachelor of Arts from Communication &Language Arts
Digital Marketing Skill Institute
Bachelor of Science from Digital Marketing
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