OLOLADE JESUFEMI
Ottawa,Ontario
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 11+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
12
12
years of professional experience
Work History
BRAND MANAGER
ORANGE DRUGS LTD
Lagos
09.2018 - 04.2022
- Coordinated overall consumer, shopper, digital and medical marketing strategies, plans and activities for Boska, Stimuno, Herbacough and Konos that increased sales by 58% in 3 years
- Managed development of consumer marketing communications through ATL and BTL, which resulted in TOMA growth of average of 6% YoY from 2019-2021 for Boska and Stimuno in Nigeria, improved shopping experience for consumers which drove sales both in-store and online at point-of-purchase
- Managed marketing budget and profitability through marketing spend control and pricing management by negotiating new contracts with vendors and agencies, saving average of 10% in marketing budget from,
- Led and developed 74-man marketing team, spread across different marketing functions and locations to ensure that all marketing KPIs are met and talented individuals within marketing department are retained
- Managed New Product Development and launch of Konos and Herbacough into Nigerian market in 2021
- Responsible for continuously striving to understand business needs and consumer trends to develop route to market for the brands.
ASSISTANT CATEGORY BRAND MANAGER
FRIESLANDCAMPINA WAMCO NIG PLC
07.2016 - 08.2018
- Responsible for development of strategies and plans to maintain and grow Three Crowns milk penetration, market share and profitability which led to 32% growth in sales revenue of Three Crowns
- Milk within 2 years
- Provided product management expertise, and advised marketing manager and corporate management on brand positioning, marketplace research and consumer research that led to 15% growth in Three Crowns penetration metrics
- Worked on development and launch of new SKU (Three Crowns Creamer) that increased market share, penetration and profitability of company's brand portfolio Developed dealer and end-user marketing collateral and programs that promote value proposition.
MEDICAL DETAILING MANAGER
FrieslandCampina WAMCO Nig Plc
Lagos, LA
08.2010 - 06.2016
- Grew area sales revenue by 50% from 2013-2016 in Ilorin
- Grew sales revenue by 60% from 2010-2012 in Kano
- Educating healthcare professionals through food demonstrations, one on one or group meetings on infant and toddler nutrition
- Generating demand for all IFT (Infant and Formula and Toddler) brands of company within assigned areas through medical marketing activities
- Planning, coordinating and monitoring growth of sales on all company's IFT brands
- Identifying opportunities for business and product growth in company's IFT section and strategic liaison with key opinion leaders in Government and other influential institutions.
Education
MASTER OF BUSINESS ADMINISTRATION - Business Administration
OBAFEMI AWOLOWO UNIVERSITY,
ILE IFE 09.2013 - 11.2015
BA - HISTORY/ INTERNATIONAL RELATIONS
OBAFEMI AWOLOWO UNIVERSITY
ILE IFE 01.2008 - 01.2001
CERTIFICATE IN CORPORATE IDENTITY AND BRAND MANAGEMENT - Marketing
PAN ATLANTIC UNIVERSITY
LAGOS 10.2015 - 11.2016
Skills
Team Leadership and Project managementundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
BRAND MANAGER
ORANGE DRUGS LTD
09.2018 - 04.2022
ASSISTANT CATEGORY BRAND MANAGER
FRIESLANDCAMPINA WAMCO NIG PLC
07.2016 - 08.2018
CERTIFICATE IN CORPORATE IDENTITY AND BRAND MANAGEMENT - Marketing
PAN ATLANTIC UNIVERSITY
10.2015 - 11.2016
MASTER OF BUSINESS ADMINISTRATION - Business Administration
OBAFEMI AWOLOWO UNIVERSITY,
09.2013 - 11.2015
MEDICAL DETAILING MANAGER
FrieslandCampina WAMCO Nig Plc
08.2010 - 06.2016
BA - HISTORY/ INTERNATIONAL RELATIONS
OBAFEMI AWOLOWO UNIVERSITY
01.2008 - 01.2001
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