Olayiide Bolaji-Daniel

• I lead content and PR communications
• I lead marketing team to drive lead generation and conversion through digital marketing and paid ads
• Worked with product for the launch of a new product- Africa’s First Solar Walet
• Revamped the homepage content to speak more to customer pain points
• Aligned with the product team on design, development and iterations
• Ran high-engaging campaigns with thousands of engagements and numerous sign-ups
• Mapped out customer journeys across all touch points
• Worked on pitch decks for partnerships & VC raise
• Represented the company at 2025 Netherlands Solar Trade Mission

• Developed monthly content strategy
• Managed a team of six content writers through

reviewing and editing content

• Reported directly to the founder- Ali Elzeiny, ex-TikTok

principal engineer

• Drove a 60% month-on-month increase in organic traffic
• Generated over 400 leads through lead magnets

targeted at startup founders from around the world

• Created copy for landing pages, blog posts and product features
• Grew the website traffic from 1K to 13K in 6 months
• Generated over 1,500 leads from organic traffic, boosting lead growth by 60%
• Drew up monthly SEO, Content and Lead generation Strategy

• Spearheaded company communication across all channels
• Managed a team of writers to develop content strategy across all channels
• Led the marketing team to generate over 400,000 monthly visitors for a campaign
• Secured international advertising contracts
• Led social media team to grow Twitter (X) to 2K, TikTok to 3K, Instagram to over 3.5K and YouTube to 1.7K subscribers
• Developed exhaustive monthly content strategy
• Made the website rank on Google at least 10 times in a week