Olawale Akinola
Marketing Lead
Lagos
Summary
Revenue-focused B2B marketing leader with 5+ years of experience building and scaling demand engines across Fintech and digital-first organisations. Progressed from hands-on performance marketing into full-funnel leadership, working closely with inbound, brand, product, and sales teams to drive pipeline quality, revenue impact, and sustainable growth.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
6
6
Certifications
Work History
Marketing Lead
Kora
03.2025 - Current
- - Lead and collaborate on demand generation, brand positioning, and GTM strategy across multiple African markets
- - Accountable for inbound growth and pipeline contribution for SMB and mid-market segments
- - Built and manage a 5-person cross-functional marketing team
- - Strengthened inbound systems and improved search and AI-led discoverability in a competitive payments market
- - Partner closely with Sales and Product to improve ICP definition and lead quality
Performance Marketing Specialist
Kora
11.2022 - 02.2025
- - Owned paid acquisition as a growth lever, not a channel, managing spend, performance, and learning across Meta, Google, LinkedIn, and programmatic platforms.
- - Designed the tracking and attribution foundation using GTM, GA, and Looker Studio, enabling the team to connect marketing activity to pipeline outcomes.
- - Improved funnel efficiency through continuous experimentation, creative testing, and conversion analysis, laying the groundwork for scalable inbound growth.
- - Built tracking, attribution, and reporting architecture using GTM, GA, and Looker Studio
- - Improved funnel efficiency through continuous experimentation and conversion optimisation
Senior Campaign Manager
Anakle Limited
06.2022 - 11.2022
- Managed high-volume, multi-channel campaigns across Google, Meta, YouTube, Eskimi, and programmatic platforms for performance-driven clients.
- Delivered large-scale lead generation under tight budget constraints, combining targeting discipline with continuous optimisation.
- Acted as the performance lead for clients, translating data into clear recommendations rather than raw reports.
Digital Media Planner & Buyer
Culture Communications
10.2020 - 08.2022
- Planned and executed paid media strategies grounded in audience research and market positioning, not media buying alone.
- Drove consistent traffic growth through search and paid social, while improving efficiency via publisher negotiations and budget optimisation.
- Contributed to revenue growth for select campaigns by aligning media execution with commercial objectives.
Digital Account Manager (Facebook Contractor)
Teleperformance
11.2019 - 11.2020
- Advised thousands of SMB advertisers across Sub-Saharan Africa on how to use Facebook ads as a growth channel, not just an awareness tool.
- Helped businesses improve performance through clearer strategy, stronger creative direction, and better targeting decisions.
- Built strong commercial judgment by working across diverse industries, maturity levels, and business models at scale.
Digital Marketing Manager
QVT Media
06.2019 - 11.2019
- Led paid lead generation and campaign execution, delivering qualified demand at efficient acquisition costs.
- Worked cross-functionally with design and content teams to improve campaign effectiveness.
- Supported early business development efforts, contributing to new strategic partnerships.
- Located and proposed new potential business partnerships (B2B) by contacting potential partners and attending networking events which resulted in 3 new strategic partnerships
Education
B.Tech - Applied Geophysics
Federal University of Technology
Akure11-2016
Diploma - Digital Marketing
Shaw Academy
Skills
Certification
Facebook Certified Digital Marketing Associate
Timeline
Marketing Lead
Kora
03.2025 - Current
Performance Marketing Specialist
Kora
11.2022 - 02.2025
Senior Campaign Manager
Anakle Limited
06.2022 - 11.2022
Digital Media Planner & Buyer
Culture Communications
10.2020 - 08.2022
Digital Account Manager (Facebook Contractor)
Teleperformance
11.2019 - 11.2020
Digital Marketing Manager
QVT Media
06.2019 - 11.2019
B.Tech - Applied Geophysics
Federal University of Technology
Diploma - Digital Marketing
Shaw Academy