Olawale Ahmed Owolabi

• Overview:
  Lead the strategy, execution, and continuous improvement of Cway Home and Cway’s digital product suite, driving innovation at the intersection of FMCG, e-commerce, and logistics.
  
  Key Achievements & Responsibilities:
  
  🎯 Defined and executed the end-to-end product vision for Cway Home, aligning with business goals and customer needs.

• Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  
  📍 Owned and prioritized the product roadmap—balancing technical feasibility, user insights, and market trends to ensure impactful, timely releases.
  
  🧠 Produced detailed Product Requirement Documents (PRDs), user stories, mind maps, and acceptance criteria to guide development teams.
  
  🔁 Led Agile & Waterfall development cycles across cross-functional teams (engineering, design, marketing, sales) to ensure delivery at scale.
  
  📊 Conducted in-depth market research and competitor analysis to inform product positioning, differentiation, and roadmap decisions.
  
  📈 Established product KPIs and tracked performance through continuous product audits, including order management, delivery efficiency, and customer satisfaction.
  
  🚀 Developed go-to-market (GTM) strategies that increased user adoption, enhanced brand engagement, and drove digital transformation in customer interactions.
  
  🧩 Managed third-party integrations (APIs, vendors, platforms) and ensured seamless delivery of services through technical partnerships.
  
  🛠 Championed continuous improvement and iteration through feedback loops, A/B testing, and customer support data.
  
  🔄 Managed Product Backlog and feature prioritization based on design thinking principles and validated customer feedback, ensuring resources were focused on high-impact projects.
• Championed User and UX Research initiatives (surveys, feedback collection) to identify critical customer pain points, leading to a redesign of the Registration interface and boosting user conversion by 90%.

🗣 Regularly presented product updates and insights to senior leadership, influencing key strategic decisions and resource allocation.

Core Skills:
Product Strategy · Roadmapping · Agile (Scrum/Waterfall) · FMCG Product Innovation · Digital Transformation · Data Analysis · Go-to-Market Execution · Vendor Management · Cross-functional Leadership.Overview: Lead the strategy, execution, and continuous improvement of Cway Home and Cway’s digital product suite, driving innovation at the intersection of FMCG, e-commerce, and logistics. Key Achievements & Responsibilities: 🎯 Defined and executed the end-to-end product vision for Cway Home, aligning with business goals and customer needs. 📍 Owned and prioritized the product roadmap—balancing technical feasibility, user insights, and market trends to ensure impactful, timely releases. 🧠 Produced detailed Product Requirement Documents (PRDs), user stories, mind maps, and acceptance criteria to guide development teams. 🔁 Led Agile & Waterfall development cycles across cross-functional teams (engineering, design, marketing, sales) to ensure delivery at scale. 📊 Conducted in-depth market research and competitor analysis to inform product positioning, differentiation, and roadmap decisions. 📈 Established product KPIs and tracked performance through continuous product audits, including order management, delivery efficiency, and customer satisfaction. 🚀 Developed go-to-market (GTM) strategies that increased user adoption, enhanced brand engagement, and drove digital transformation in customer interactions. 🧩 Managed third-party integrations (APIs, vendors, platforms) and ensured seamless delivery of services through technical partnerships. 🛠 Championed continuous improvement and iteration through feedback loops, A/B testing, and customer support data. 🔄 Oversaw backlog grooming and prioritization, ensuring alignment between strategic objectives and day-to-day execution. 🗣 Regularly presented product updates and insights to senior leadership, influencing key strategic decisions and resource allocation. Core Skills: Product Strategy · Roadmapping · Agile (Scrum/Waterfall) · FMCG Product Innovation · Digital Transformation · Data Analysis · Go-to-Market Execution · Vendor Management · Cross-functional Leadership.

• Skills:

Product Marketing.

Software Development · Figma (Software) · ClickUp ·

digital product management · Product Lifecycle Management · Trello Agile & Waterfall Methodologies.

• Operations route and territory development - developed the route plan and mapping 100%
• Customer acquisition onboarding and management - Daily app user growth by 120%
• Drivers onboarding and management - Obboarded +30 drivers and buses in 5 major parks in Lagos island & Mainland
• Training of drivers and brand amberseddors
• Setting of targets and implementing plans in achieving the set targets.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.

• Oversee all content creation activities for the Ecommerce website
• Work closely with the marketing team to devise a web content strategy that aligns with the company's wider goals
• Keep up to date with industry best practice and monitoring content activities of competitor websites
• Oversee developing the product description and check site content and systems regularly to ensure that they are working properly, prices and product information are updated, new products added and non-available products are removed
• Work alongside the social media manager to create content for the different social media channels and the website
• Train the ecommerce team on managing the website's content and operations
• Devise strategies to drive online traffic to the company website
• Track conversion rates and make improvements to the website
• Utilize a range of techniques including paid search, SEO and PPC for directing traffic to the site
• Evaluating customer research, market conditions and competitor data
• Work with website designers/developers to continuously improve the ecommerce site
• Oversee and ensure delivery of orders within the agreed SLA and customers' satisfaction
• Managing orders and operations on third party ecommerce sites (Content, sales, delivery etc).

• Managing franchise locations in the South East Region of Nigeria
• Managing 6 franchise outlets and 12+ staffs responsible for daily operations
• Ensuring delivery of orders shipped to each franchise location
• Tracking and close monitoring of orders shipped from the warehouse
• Ensuring effective mop-up of ingested orders at all locations
• Ensuring locations have sufficient packaging materials for ingestion purpose
• Ensuring last-mile delivery is within agreed SLA
• Ensuring compliance with daily cash remittance
• Resolving escalated issues between delivery partners, merchants, and customers
• Providing necessary logistics support for Franchisees
• Preparing franchisees payouts for delivered and ingested orders
• Evaluated market conditions and recommends strategies for franchise expansion
• Provided Franchisees with guidance and training to ensure the highest levels of service delivery.