Olatomide Areelu

• Malta Guinness Brand Portfolio Area Team Lead, driving the team to become Three(3) months consecutive National Malta Guinness Glass league winners through collaboration and punctilious performance tracking.
• Leads the Area business coverage optimization and expansion.
• Manage total area GN cold asset and interfaced with repair and maintenance vendors to ensure optimum functionality.
• Optimized KD’s route to market strategy and entire Sales Operation which resulted in the KD organization expansion after recording +231% growth against SPLY.
• Ensure full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, execution standard, Product assortments, innovation listing and brand building activities etc.
• Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion.
• Drive Total Retail Coverage of weighted accounts within assigned universe.
• Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone.
• Deliver consistently weekly business Reports (WBR) on territory activities, market research and competitor intelligence.
• Implement promotions, develop and execute merchandising programs at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.
• Directed training and retraining of the Distributor Sales Team employees to boost performance and enhance business results.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.

ACHIEVEMENTS.

• Best TM in Warri area for two consecutive years (delivering 100% and 98% distribution in F'19 and F'20 respectively).
• Best Selling TM for Main stream spirit (MSS) Award Category (F‘18) in Central Division at the National Sales Conference.
• Drove Foreign Extra Stout Sales 32.5 cl sales up by 330% by increasing wholesale coverage by 100% in six (6) Months

DESCRIPTION.

• Managed the largest DB in The Division with an exceptional team of 8 Off-trade and On-trade sales Representatives.
• Achieved Zero credit on SLOBs for the distributors by creating weekly depletion plans for GN slobs to boost shipment tracking.
• Managed activation and promotional activities in selected outlets to drive consumption of GN products.
• Developed the Sales team through conducting appraisals, one-to-ones, capability training, coaching and mentoring.
• Drove sales Team performances daily and implemented relevant training programs for improved performances through in-class and field accompaniment.
• Developed and expanded retail routes and direct coverage by 10% annually to ensure full distributions of all GN brands in the territory.
• Managed the sales cycle from Planning to execution by conducting periodical sales analysis and ensuring Excellent outlet execution in trade.
• Managed high-profile Jollity, Premium and Reserve accounts to deliver optimal territory performance
• Accountable for Achieving and delivering Distributors N400m monthly GSV shipment and depletion targets
• Maintained and grew the performance of the number one DB which drove the GN APNAD business portfolio (Malta Guinness Bottle) GSV shipment in the APNAD category contributing 60% of the area's total target.
• Achieved sales goals, distribution targets and market share through proactive management of territory.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Transformed Enerhen territory revenue by leveraging strategic business development plan, moving region up 2 spots in company rankings.
• Devised and deployed optimized sales management and revenue development strategies, boosting Enerhen territory Distribution numbers to 100% in six(6) Months

• ACHIEVEMENT.
• Achieved monthly Area Shipment target for P9 F’19 and highest GSV in the division recording +3% growth SPLY DESCRIPTION.
• Accountable for the shipment volume target Eus, GSV and Inventory Management for the entire area.
• Delivered the Capability agenda by training of all Seven(7) distributors and staff on basic depot management principles ( VMI , DTAT , store , cash , full & empties , reconciliation ,...).
• Coordinated quarterly Distributors engagement sessions.
• Supervised the DBs’ warehouse management, sales process, stock handling, FIFO management and vendor and inventory management tools.
• Inter-phased with customer marketing and brand team in managing brand P & L with respect to trade activation targeted at wholesale channel comprising of over 200 outlets.

• ACHIEVEMENTS.
• Consistently delivered all three (3) months sales targets in Q4 2016 and moved Distributor to Top two (2) in the Nigeria.
• Successful recruitment of over 180 retail outlets and gained 150% new distribution in assigned route as a Pioneer member of the Perfect Execution Program (PEP) Team DESCRIPTION.
• Built sales roadmap in line with sales targets across the portfolio of B2B brands.
• Coordinated daily team meetings and shared best practice with colleagues.
• Activated 30 Outlets daily with warm/cold display according to Perfect Execution Program sales call order.
• Achieved monthly route sales target by monitoring outlet store availability and Generating orders.

• Delivered Seven month consecutive zero defect on exported products in F‘17.
• Carried out final QA review on products before, during packaging and prior to release from the company to achieve zero defect.
• Prepared periodic reports and gave oral presentations to keep employees up-to-date on the company goals and achievements.
• Accountable for assuring 100% quality finished product consistent with specifications utilizing the SOP for each product processed and packaged in the plant.
• Performed daily planned Product inspections of all the inbound components, and the quality assurance of the outbound (in compliance with customer specifications).
• Facilitated warehouse inventory activities daily (Considering FIFO and quality aspects) in order to ensure the proper rotation of the products.
• Reviewed daily analysis results, delivery accuracy, customer satisfaction and generated monthly quality and productivity performance reports.