Olatayo Oluwabunmi
DIGITAL MARKETING & SOCIAL MEDIA STRATEGIST
Ikeja, Lagos,LA
Summary
Results-driven Digital Marketing and Social Media Strategist with hands-on experience in developing effective social media strategies and managing digital campaigns. Achieved significant outcomes, including over 600 link clicks from a sub-₦10,000 advertising budget and a ₦16 cost per click, while driving 200%+ traffic growth and expanding a social media account reach from 5,000 to over 12,000 within two weeks.
Overview
3
3
Certifications
2
2
years of professional experience
Work History
SOCIAL MEDIA STRATEGIST
4HNS — US-BASED CLOTHING BRAND
05.2026 - Current
- Developed and implemented a comprehensive social media strategy aligned with the brand’s goals, audience, positioning, and online growth objectives.
- Managed brand’s content plan, establishing themes and formats to ensure consistent and engaging social media presence.
- Planned and published short-form video content, including Reels, to enhance audience engagement and elevate brand visibility.
- Planned, created, and published short-form video content, including Reels, designed to increase audience engagement and strengthen brand visibility.
- Developed educational and value-driven carousel content to communicate the brand’s message, educate the audience, and encourage meaningful engagement.
- Designed promotional flyers and social media creatives to support product communication, campaigns, and brand consistency.
- Combined strategic content planning with creative execution to enhance brand’s digital presence and deepen audience connection.
SOCIAL MEDIA STRATEGIST
PRESTIGE TRAVEL
06.2026 - 07.2026
- Developed and executed a targeted Facebook Ads campaign for the brand, using sponsored advertising to increase visibility, reach relevant audiences, and drive traffic.
- Managed the sponsored campaign from setup through execution, monitoring performance and optimizing the campaign to improve results.
- Generated 1,000+ clicks through the Facebook advertising campaign, demonstrating the ability to use paid social media to drive measurable audience action.
SOCIAL MEDIA & PAID ADVERTISING
GLOBAL HARVEST CHURCH
04.2026 - 06.2026
- Planned and executed a targeted Instagram advertising campaign using audience targeting and compelling video content.
- Generated 600+ link clicks while managing advertising budget under ₦10,000.
- Achieved ₦16 cost per click (CPC) while optimizing campaign performance on limited budget.
- Generated 600+ link clicks with an advertising budget of under ₦10,000.
- Increased traffic volume by 200%+ through strategic campaign execution and precise audience targeting.
SOCIAL MEDIA STRATEGY & GROWTH
T.Loyeh Kiddies Wear
08.2025 - 04.2026
- Developed and executed a social media content strategy to drive audience growth and enhance content positioning.
- Developed and executed a value-driven social media content strategy focused on audience growth and stronger content positioning.
- Utilized strategic content positioning to boost account visibility and engage a larger audience.
VOLUNTEER SOCIAL MEDIA MANAGER & ADS COORDINATOR
DEPARTMENT OF HISTORY, UNIVERSITY OF LAGOS
11.2024 - 05.2025
- Executed social media campaigns for special programmes, increasing audience awareness and participation.
- Coordinated promotional activities to ensure consistent communication and enhance audience engagement.
- Supported campaign execution through strategic social media content and ad coordination, driving targeted outreach.
VOLUNTEER SOCIAL MEDIA MANAGER & GRAPHICS DESIGNER
DEPARTMENT OF HISTORY, UNIVERSITY OF LAGOS
11.2024 - 05.2025
- Assisted in managing the department's social media platforms.
- Created visual content that enhanced departmental communication and boosted social media engagement.
- Maintained department's online presence with consistent, visually engaging content that attracted audience interaction.
Education
Bachelor of Arts - History & International Relations
University of Lagos
Lagos 04.2001 -
Digital Marketing Analysis - Digital Marketing
Madison
Lagos, Nigeria 04.2001 -
High School Diploma -
University of Lagos
Lagos, Nigeria 04.2001 -
Skills
- Social media marketing
- Social Media Management
- Digital Marketing Strategy
- Content Strategy
- Content Creation
- Content Writing
- Content Calendar Development
- Audience Engagement
- Paid Advertising
- Meta Ads / Facebook Ads Manager
- Google Ads
- Visual Content Creation
- Short-Form Video Production
- Facebook Ads
- Video Editing
Certification
Social Media Management Professional Program
Timeline
SOCIAL MEDIA STRATEGIST
PRESTIGE TRAVEL
06.2026 - 07.2026
SOCIAL MEDIA STRATEGIST
4HNS — US-BASED CLOTHING BRAND
05.2026 - Current
SOCIAL MEDIA & PAID ADVERTISING
GLOBAL HARVEST CHURCH
04.2026 - 06.2026
SOCIAL MEDIA STRATEGY & GROWTH
T.Loyeh Kiddies Wear
08.2025 - 04.2026
VOLUNTEER SOCIAL MEDIA MANAGER & ADS COORDINATOR
DEPARTMENT OF HISTORY, UNIVERSITY OF LAGOS
11.2024 - 05.2025
VOLUNTEER SOCIAL MEDIA MANAGER & GRAPHICS DESIGNER
DEPARTMENT OF HISTORY, UNIVERSITY OF LAGOS
11.2024 - 05.2025
Bachelor of Arts - History & International Relations
University of Lagos
04.2001 -
Digital Marketing Analysis - Digital Marketing
Madison
04.2001 -
High School Diploma -
University of Lagos
04.2001 -