Olamide Soetan

• Translate and deploy the group’s portfolio strategy for Ridge Energy.
• Delivered on the group's strategy of producing an innovative concept and design for a clean cookstove in line with SDG 7 goals.
• Prepared annual budgets with controls to prevent overages.
• Ensure the financial viability and cost structure is regularly analyzed and appropriate measures are taken to monitor and reduce costs in relation to the operations.
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
• Managed budget implementations, employee evaluations and contract details.
• Ensure decisions of the Management Committee are communicated to all levels of the organization and are implemented.

• Initiated and successfully won a major contract which contributed 35% of Harley Reeds budgeted income in 2021.
• Grow the company’s existing client base with an emphasis on products and services with low clientele.
• Build and maintain relationships with chiefs and heads of institutions in the country to form partnerships with these bodies.
• Introduced new methods, practices and systems to boost client acquisition and retention.
• Developed effective business plans to align strategic decisions with long-term objectives.
• Prepared annual budgets and managed budget implementations, employee evaluations and contract details.
• Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.

· Developing and maintaining strong working relationships with various governmental officials, regulatory agencies and partners to stay abreast of political, legislative and commercial events that may impact on projects and establishing a professional image for the company.

· Establish and maintain a database of potential and current customers, market trends and competitor activities so as keep abreast of market dynamics which will facilitate decision making for the benefit of the company.

· Identify and select the ideal products and services to convert opportunities in to revenue streams, manage and maintain relationships with existing and potential clients.

· Keep abreast of market trends, competitor analysis and provide inputs on product pricing and other guidelines and policies.

· Manage revenue, expenses and external financing to maintain the consistent growth of the business.

· Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.

· Lead and motivate subordinates to advance employee engagement and develop a high performing managerial team.

• Increased profit by 101% and revenues by 39% by identifying and driving the actions that will bring about this profitability. This includes developing, leading and executing negotiations, improving customer retention and acquisition via effective customer service and pricing initiatives.
• Developed quarterly business plans to evaluate cost projections.
• Refined organizational structure to consolidate, streamline and delineate necessary functions.
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
• Develop and supervise Standard operating procedures covering all aspects of operations; Ensure compliance with relevant regulations by seeing that HSE trainings, protocols and other regulatory obligations are followed.
• Reporting on all aspects of the business and make recommendations to the board and shareholders on any adjustments or improvements to the business plan. This includes quarterly presentations to the board and shareholders not only on the business operations but also risk management and audit reports along with the CFO and Chief auditor.
• Managed a large cross functional, multi regional team, overseeing daily operations of the company and all the unit heads (Finance, Sales, Operations, Legal, IT), analyse problematic situations and occurrences and provide solutions to ensure company’s survival and growth.

• Conceptualizing, designing and setting up the Admin & Procurement department for the company from staffing to developing processes and policies and ensuring implementation of these strategies so as to drive the achievement of the business objectives and goals.
• Reduced organizational Administrative costs (procurement, fleet, travels stationery etc.) by 25% in 2017 and 18% in 2018 by implementing cost-saving initiatives that addressed long-standing problems.
• Initiating and executing new and improved procurement strategies across all channels of purchasing and proffering supply options and contingency plans that support the company’s plans.
• Developing the annual administrative budget by analysing and reviewing the financial data and implementing the budget by controlling and authorizing the expenditures done.
• Collaborating with cross-functional teams including commercial (Sales & Marketing), Operations, Customer Service and Finance, in ensuring their needs are met within the company budget restrictions.
• Spearheading selection of vendors, establishing payment terms, strategic vetting, negotiation of contracts/SLAs, and purchasing of goods.
• Coordinating and authorizing all business travel and fleet requests for the company and ensuring effectiveness and efficiency.
• Ensuring that communication is effectively handled within the company to facilitate business operations.
• Driving inventory planning and monitoring all the company’s assets to determine appropriate stocking levels with attention to budgetary constraints.
• Maintained energy and enthusiasm in fast-paced environment.

• Planned, developed and implemented improved sales strategies, i.e. set sales volumes targets for all the company’s regions (East, West and North), preparing periodic sales report showing sales volume, potential sales, and areas of client base expansion.
• Increased customer-base by 30% in this period and inducted 2 major customers that lead to a volume increase of 52% and profitability of 20% in 2015.
• Established and maintained the corporate standards throughout all product and service lines.
• Maintained marketplace visibility marketplace by participating in industry-related and community activities.
• Developed and implemented strategic marketing and sales plans and forecasts and achieved business objectives for products and services.
• Directed market channel development activity and coordinated sales distribution by establishing sales territories, quotas, and goals.
• Supported sales team in maintaining relationships and negotiating and closing lucrative deals using strong and persuasion skills.
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Promoted continuing education opportunities for sales team to bolster skills and add value to department.
• Recommended product positioning and pricing strategy which produced the highest possible long-term market share.
• Oversaw and evaluated market research and improved marketing strategy to meet changing market and competitive conditions.

• Improved the business area’s contribution to the overall retail business of the company by the acquisition and induction of 2 new retail outlets in the business area. This led to monthly volume increase of 15% and revenue increase of 8%.Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
• Supervised the activities and operations of the retail sales executives and assistant area business managers.
• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
• Enforced the Conoil principles and business ethics in all retail outlets within the business Area to maintain competitive edge across territories
• Designed modern employee recognition program which boosted productivity and improved morale.
• Kept operations in compliance with federal and state laws, industry regulations and corporate requirements.
• Ensured the effective distribution of products to the retail outlets in the business area.
• Maintained a mutually beneficial business relationship with the local petroleum marketing bodies.
• Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.

• Led the expansion of the lubricant distribution sales network pan Nigeria by managing the entire sales cycle from lead generation to prospecting and acquisition of customer.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Compiled product and customer data to generate informed profit projections.
• Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
• Ensured all sales opportunities are fully explored and captured.
• Monitored intelligence gathering on customers and competitors and changes in the marketplace.
• Managed and motivated a large sales team and ensured the development of less experienced members of the team.
• Planned developed and implemented sales strategies (schemes and promos) and marketing budgets leading to the continuous growth of lubricant market share.
• Prepared reports and presentations on sales performance, market trends, and competition.
• Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.

• Achieved monthly sales of over N150 million naira and total sales of over N1.1 Billion in 2008.
• Developed and managed major accounts which contributed more than 50% of the company’s total lubricant sales in Nigeria.
• Engineered the development of a new sales channel (“Reseller/Distributor channel”) for automotive lubricants, which accounted for 70% of the company’s total automotive lubricant sales.
• Maximized profit through effective use of business KPI’s and performance management process.
• Drove and motivated the sales team and delivered the annual agreed target.
• Worked independently with minimal supervision.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

• Introduced, launched and placed new brands of lubricants (Quatro and Golden Super motor oil, 2003), which gained more than 17% of the total lubricant market share in the downstream industry by 2005.
• Drove the sale of company’s’ lubricants through the retail channel for Lagos and Ogun state territories.
• Developed and maintained constant customer training on product knowledge.
• Managed difficult customers and situations, and performed troubleshooting.