Olalekan Okeowo

Dynamic and growth-oriented Brand & Marketing Leader with 15+ years of progressive experience spanning FMCG, tech, banking, and retail. Expert in trade marketing, digital strategy, influencer-led campaigns, and retail channel activation. Adept at driving business transformation through integrated campaigns, customer acquisition, and performance optimization. Certified by Harvard Business School and the Digital Marketing Institute, I bring a robust mix of creative vision, commercial acumen, and operational excellence.

• Achieved Developing marketing automation by introducing [Hubspot] for Collating customer info, integrating customer journey, data driven insight tasks.
• Achieved Generating Niche idea for each department through AI bot by completing Custom GPT for each task with well define objective that make the ideation and workflow more seamless with accuracy and efficiency.
• Documented and resolved communication by adapting more efficient tool for easy engagement which led to

I have mastered the use of generative AI to produce high-quality, relatable, and insight-driven content at scale. By integrating AI into my team’s workflow, we have significantly improved content speed, consistency, and creativity, resulting in stronger audience engagement, reduced production costs, and more strategic use of marketing resources.