Olajire Olanrewaju

• Assist in implementing sales competency framework to evaluate strengths of sales team.
• Develop strategic learning programmes to enhance team skills.
• Assess capability needs against sales performance to identify growth opportunities.
• Support onboarding and ongoing development through tailored training sessions.
• Promote a coaching culture for continuous improvement.
• Facilitate sales change management with effective communication and training.
• Collaborate with industry experts to strengthen sales team capabilities.

• Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Increased Net Numeric Distribution to increase Market share by 11%
• Regenerated distributor base for effective market coverage

• Assisted distributors in forming partnerships to maximise emerging sales opportunities in Agege and surrounding areas.
• Supported team leadership initiatives to enhance sales performance and foster staff development.
• Collaborated with sales team members to negotiate successfully with a new distributor.

Facilitated the establishment of strong commercial relationships with tier one mainstream outlets and membership clubs within assigned territory of coverage.

Assisted in maximising availability of focus brands and innovations in all tier one retail outlets and membership clubs within assigned territory of coverage.

Supported execution of company strategy and ensured compliance with contracts for all tier one mainstream retail outlets within assigned territory of coverage.

Collaborated with trade marketing to support the execution of experiential activations such as in-bars galas and tombolas in tier one outlets and membership clubs within assigned territory of coverage.

• create compelling Joint Business Plans (JBPs) based on Skill/Will Segmentation in order to develop Distributor Capabilities (Warehousing, Logistics, Digital & Finance).
• Effectively sell Programs like Categorization Rebates, VSE Promos and Trade Deals to support the delivery of shared objectives between Distributors and Region
• Evaluate and adopt the ABC model to build or recruit New Distributors to support the Route to Market of the Sales Areas and Regions
• Take a leading role in improving Logistic Efficiencies by improving RPM Cycle and Truck Turn Around Time in Distributor Warehouses.

• Assisted in visiting selected retail and sub-distributor outlets within assigned territory according to defined contact strategy.
• Supported optimal stocking and availability of key SKUs across all retail and sub-distributor channels by implementing relevant customer drivers.
• Ensured accurate stock capture at various channels and facilitated timely returns of RPMs to distributor warehouses.

• Merchandised attractive shelf displays with current offerings to drive store sales.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal Targets.