OLAITAN AKINFENWA
Lagos
Summary
Astute Content Specialist with a proven track record of creating engaging and impactful written and visual content. I have solid experience as a marketing professional in monitoring KPIs to track and enhance content performance. I am proficient in understanding client marketing objectives and translating them into compelling narratives.
I am equally adept at utilizing both creative flair and analytical insights to drive audience engagement. Skilled in conducting thorough research, implementing SEO strategies, and collaborating seamlessly with cross-functional teams to optimize growth and engagement.
Overview
4
4
years of professional experience
Work history
Content Specialist
Identita Brand Concepts
09.2022 - Current
- Developing informative and captivating content for diverse brands, aligning with their marketing goals and target audiences
- Collaborating closely with clients to comprehend their objectives and deliver clear, concise, and visually appealing content
- Conduct extensive research on industry trends to create original content for blogs, articles, social media, and the company website
- Assist the marketing team in crafting content for successful advertising campaigns
- Ensure content accuracy and consistency through meticulous proofreading and editing
- Utilize SEO best practices to optimize content, leading to increased traffic on the company website
- Create compelling headlines and body copy that resonates with the intended audience
- Identify content gaps and propose innovative solutions to enhance the company's content portfolio
- Collaborate effectively with graphic designers and video editors to facilitate timely design and production of multimedia assets
- Prepare periodic digital reports to evaluate content performance and recommend strategic adjustments
- Serve as the primary point of contact between the company and assigned clients, fostering strong relationships and facilitating effective communication.
Freelance B2B Content Writer
Quoleady
05.2022 - 09.2022
- I helped B2B, B2C, and SaaS tech companies to tell of their solutions, operations, and activities in written pieces that are scroll-stopping, value-providing, and trust-building
- Wrote guest blog articles and edited written content in a consistent, easy-to-understand style.
Team Lead
The FavourPhronesis
02.2020 - 08.2022
- A startup business development agency in Nigeria)
- Managed team members to strategize on content targeting small business owners in West Africa
- Created blog articles and social media content targeted at helping small businesses clarify their messaging, goals, target audience, and service offering
- Contributed to the growth of the business community which comprises about 50 small business owners in Nigeria, helping them solve their business growth challenges, driving conversations, and building a strong network.
Account Executive
LSF PR
07.2021 - 01.2022
- (A full-service public relations agency in Lagos, Working directly with the senior team members on clients' PR accounts
- Provided support in strategy, written communications, content development, and media and influencer relations
- Delivered high level of service to clients to maintain relationships for future business opportunities.
- Ensuring timely delivery and excellent performance on clients' accounts in line with company objectives.
- Collaborated with team to develop marketing strategies.
- Registered information on database to maintain accurate records.
- Addressed enquiries through phone and email and directed to designated departments.
- Practiced cold calls strategy to gain leads and reach out to prospects.
- Participated in department meetings to obtain information, announcements and developments.
Administrative and HR Officer
Anadach Consulting Limited
07.2019 - 07.2021
- Performed administrative functions such as organizing documents, sending and receiving official mails, and handling external communications with clients and vendors as required
- Assisted the Human Resource Manager in HR-related tasks; which included drafting of job descriptions, posting of job vacancies, receiving applications, screening and shortlisting of applicants before and during interviews, as well as drafting of reviews and reports after interviews
- Handled documentation and filing of relevant data and information appropriately
- Handled the proofreading and editing of official documents and written content before publication
- Assisted in handling surveys and gathering confidential data for analysis
- Assisted in the coordination of special events; taking of minutes and drafting of reports
- Freelancer on Upwork
- I offer my writing services on the online freelancing platform, creating content, web copies, email copies, and blog posts, as stipulated by clients.
Education
B.A - English
2019
Second class, Upper
Professional Certificate in Public Relations - undefined
Professional Diploma - Public Relations
2020
WASSCE - undefined
2014
Skills
- Background in product marketing
- Social media trend analysis
- Brand copywriting
- Social media strategy
- Multi-media content creation
- Strategic content scheduling
- Creative idea generation
- SEO best practices
- Project deadline management
- Pricing structures knowledge
- Copywriting abilities
- Promotions planning skills
- Sales strategy familiarity
- Market research expertise
- Campaign development experience
Interests
Reading, writing, learning through internet surfing and creating relations through social media, traveling to new places, and fostering mutually beneficial relations.
Languages
English
Fluent
French
Intermediate
Timeline
Content Specialist - Identita Brand Concepts
09.2022 - Current
Freelance B2B Content Writer - Quoleady
05.2022 - 09.2022
Account Executive - LSF PR
07.2021 - 01.2022
Team Lead - The FavourPhronesis
02.2020 - 08.2022
Administrative and HR Officer - Anadach Consulting Limited
07.2019 - 07.2021
Obafemi Awolowo University - B.A, English
Nigerian Institute of Public Relations (NIPR - Professional Certificate in Public Relations,
Nigerian Institute of Public Relations (NIPR - Professional Diploma, Public Relations
Providence Heights Secondary School - WASSCE,
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