Desired job title
Category ManagerMarketing ManagerBrand ManagerData AnalystWork Type
Full timePart timeContract workConsultingSeasonal workLocation preference
RemoteHybridOn-siteLocation: Gbagada, NG
Open to relocation: Yes
Open to work
Oladokun OLADEJI
Category Development Manager
Gbagada
Work preference
Summary
Results-driven professional with focus on category development and strategy. Consistently drive growth through market analysis, innovative promotional strategies, and collaboration with key stakeholders. Utilise strong analytical and negotiation skills to optimise product positioning and achieve competitive advantage.
Overview
23
23
years of post-secondary education
13
13
years of professional experience
Work history
Category Development Manager, Super Premium & Premium Infant Formula
Nestlé Nigeria Plc
2024.11 - 2026.08
- Define strategies and plans to deliver category growth objectives
- Develop integrated commercial plan for the year by identifying key opportunities and possible action plans for Infant formula brands
- Championed data-driven decision making, utilising market research tools to inform strategic initiatives.
- Enhanced brand visibility by developing and implementing category management plans aligned with growth objectives.
- Integrated consumer insights into business strategy, ensuring alignment with evolving market needs.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Collaborated with marketing team to design promotional activities, increasing brand awareness.
- Assessed shopper behavior patterns, enabling targeted marketing initiatives.
- Identified business opportunities, resulting in enhanced profitability.
- Conducted rigorous sales forecast assessments, improving accuracy and efficiency.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Delivered comprehensive market analysis for informed decision-making.
- Fostered strong relationships with key stakeholders to ensure alignment of category strategies.
- Managed end-to-end process of new product launches successfully.
- 1 year and 10 months
Field Operations Manager, North East
Nestlé Nigeria Plc
2022.12 - 2024.10
- Coached and led medical field force to achieve territory objectives, driving continuity and growth while supporting professional development and succession planning.
- Led teams to achieve business objectives on time and within budget constraints.
- Analysed performance metrics, identified areas for improvement in operations management.
- Devised operational policies for regulatory compliance and best practices adherence.
- Coordinated execution of communication plans and tools aligned with Field Force Goals, collaborating with Marketing and Performance Development Management Team on Annual Medical Detailing Plan and key priorities.
- Executed product launches, events, medical symposia, conferences, and trainings to effectively communicate Nestlé Nutrition solutions and services.
- Identify and develop business opportunities for Nestlé including collaborations with State Governments, Agencies, Non-Governmental Organizations and private institutions.
- Collaborate with the brand team in the development and execution of the marketing / scientific activity / and feedback in relevant channels.
- Facilitated recruitment of new hires in the territory, aligning skills with operational needs.
- Encouraged innovative thinking in the team, fostered an environment of growth and development.
- 1 year and 11 months
Brand Associate
Nestlé Nigeria Plc
2020.03 - 2022.11
- Collaborated with marketing team to successfully launch new products, driving engagement and brand visibility.
- Launched branded marketing website for healthcare professionals, enhancing access to essential resources and information.
- Assisted in developing a consistent brand identity across all channels.
- Contributed to Integrated Commercial Planning (ICP) process by identifying key opportunities and developing actionable plans for the category.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
- Accumulated 2 years and 9 months of experience in the marketing field.
Medical Delegate
Nestlé Nigeria Plc
2014.09 - 2020.02
- Engaged with healthcare providers at all levels, fostering strong business partnerships that supported product adoption and loyalty.
- Cultivated partnerships with medical professionals to enhance collaboration and facilitate knowledge exchange.
- Promoted brand awareness for Nestlé Nutrition solutions by conducting professional presentations.
- Increased brand awareness through targeted event marketing and scientific symposia, driving engagement within the healthcare community.
- Led successful product launches which achieved wide recognition in the industry.
- Assisted in developing and implementing brand strategy, aligning with organisational goals.
- Tracked and reported trade marketing KPIs to support business planning processes.
- Built long-term relationships with clients that led to repeat business opportunities.
- Liaised effectively with sales representatives to ensure smooth operations across the region.
- Utilised CRM systems effectively for better client management and follow-ups.
- 5 years and 6 months
Medical Sales Representative
Benjamin Michaels Limited
Lagos
2013.10 - 2014.03
- Increased revenue through collaboration with doctors and pharmacies to promote and sell company products, highlighting patient benefits.
- Build and maintain professional relationships with doctors and pharmacists at retail pharmacy level to ensure advocacy for the company's products and achieve set objectives in assigned territory.
- Enhanced upselling opportunities by building strong relationships with clients, including staff at doctor offices, clinics, and surgical centres.
- Managed product recommendations and order placements at pharmacies and hospitals, ensuring timely and complete stock deliveries.
- Tracked sales trends at outlets, ensuring product availability and minimising stockouts.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Projects Handled: NGO business opportunities pan Country, NANKID 4 launch, NAN Optipro with HMO launch, Cerelac Junior Heroes initiative, Nestlé Nutrition Nigeria Digital communications media, Branded Website for Health Care Professionals, Baby shops channel development initiative, NAN Comfortis launch, Cerelac Bag in Box Launch, Cerelac 50g launch, NAN Optipro Launch. Malnutrition masterclasses in Abuja, Minna, Jos, Yola, Bauchi, Maiduguri and Gombe.
- Contributed to projects and initiatives over a six-month period.
Education
MiniMBA - Brand Marketing
2011.02 - 2014.05
Master of Science - Phytomedicines
Obafemi Awolowo University
Ile-Ife 2009.01 - 2010.12
Post Graduate Diploma - Phytomedicines
Obafemi Awolowo University
Ile-Ife 2007.02 - 2008.01
Proficiency Certificate - Management
Nigerian Institute of Management
Abuja 2006.11 - 2007.10
National Youth Service Corps Certificate - undefined
National Youth Service Corps
Niger 2001.03 - 2005.11
Bachelor of Science - Microbiology
University of Ilorin
Ilorin, Kwara State 1994.07 - 2000.06
High School Diploma - undefined
Federal Government College
Ilorin, Kwara State 1988.09 - 1994.06
Primary School Leaving Certificate - undefined
Nazareth Nursery and Primary School
LagosSkills
- Market analysis
- Brand Management
- Project Management
- Business operations
- Stakeholder Engagement
- Research and analysis
- Brand strategy formulation
- Relationship Management
- Category Management
- Product launch expertise
REFEREES
- Daniele-Ange, N'Guetta, Category Manager, Nutrition, NguettaOulematouDanieleAnge.Awaka@ng.nestle.com, +2348161536003, Nestlé Nutrition, Nigeria, Nigeria
- Olufunmilayo, Bankole, Marketing Manager, Infant Formula, Olufunmilayo.Bankole@NG.Nestle.com, +2348052797189, Nestlé Central and West Africa Region, Nigeria, Nigeria
- Oluwaseun, Onifade, National Field Operations Manager, Oluwaseun.Onifade@NG.Nestle.com, +2348052797185, Nestlé Nutrition, Nigeria, Nigeria
PROJECTS
Projects Handled: NGO business opportunities pan Country, NANKID 4 launch, NAN Optipro with HMO launch, Cerelac Junior Heroes initiative, Nestlé Nutrition Nigeria Digital communications media, Branded Website for Health Care Professionals, Baby shops channel development initiative, NAN Comfortis launch, Cerelac Bag in Box Launch, Cerelac 50g launch, NAN Optipro Launch. Malnutrition masterclasses in Abuja, Minna, Jos, Yola, Bauchi, Maiduguri and Gombe.
AWARDS
Nestlé Central and West African Region Best in Medical Quiz award (2016), Nestlé Central and West African Region Excellence recognition award (2021), Nestlé Nigeria Talent Quest Award (2022), Nestlé Central and West African Region Excellence recognition award (2022), Nestlé Central and West African Region Excellence recognition award (2023), Nestlé Nigeria Leadership award (2023)
PUBLICATIONS
Antimicrobial potential of ethanol extract and fractions of Caesalpinia benthamiana (Caesalpiniaceae) root on some organisms implicated in oral infections: Felix Oluwasola Olorunnola, Oladokun Layiwola Oladeji, Ayodeji Oluwabunmi Oriola and Simeon Kolawole Adesina; Journal of Pharmaceutical Research International 28(6): 1-12, 2019; Article no.JPRI.49934 (2019)
Timeline
Category Development Manager, Super Premium & Premium Infant Formula
Nestlé Nigeria Plc
2024.11 - 2026.08
Field Operations Manager, North East
Nestlé Nigeria Plc
2022.12 - 2024.10
Brand Associate
Nestlé Nigeria Plc
2020.03 - 2022.11
Medical Delegate
Nestlé Nigeria Plc
2014.09 - 2020.02
Medical Sales Representative
Benjamin Michaels Limited
2013.10 - 2014.03
MiniMBA - Brand Marketing
2011.02 - 2014.05
Master of Science - Phytomedicines
Obafemi Awolowo University
2009.01 - 2010.12
Post Graduate Diploma - Phytomedicines
Obafemi Awolowo University
2007.02 - 2008.01
Proficiency Certificate - Management
Nigerian Institute of Management
2006.11 - 2007.10
National Youth Service Corps Certificate - undefined
National Youth Service Corps
2001.03 - 2005.11
Bachelor of Science - Microbiology
University of Ilorin
1994.07 - 2000.06
High School Diploma - undefined
Federal Government College
1988.09 - 1994.06
Primary School Leaving Certificate - undefined
Nazareth Nursery and Primary School