Oladimeji Olanrewaju

I use my in-depth knowledge of digital paid media tools across board (Meta, X, Google, Programmatic) to drive ROI for my brands.

Responsibilities

• Deploy, track and optimize digital paid media campaigns to drive effective ROI.
• Develop digital paid media strategies to support overall marketing objectives of brands under my portfolio.
• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign goals.
• Implement effective PPC advertising strategies to drive targeted traffic and hit campaign goals.

I was responsible for developing, implementing, and optimizing the
brand's marketing strategy. My role involved planning and
implementing online campaigns to improve brand awareness,
showcase product offerings and generate leads. It also involved
monitoring and evaluating website analytics to assess campaign
success, identify issues and make forward-thinking adjustments to
maintain targets

Accomplishments:

• Played an active role in the brand's content marketing revamp
  process. This led to a significant increase in organic lead
  generation.
• Oversaw the website redesign process and revamped website
  content to conform to standard SEO practices.
• Led marketing campaigns across social media platforms which
  led the brand to generate at least 450 leads monthly.

I was responsible for planning, monitoring, and implementing the brand's online marketing strategies. I also managed the brand's social media channels (Facebook, Twitter, Instagram, and LinkedIn).

Accomplishments:

• Developed Simpu's brand bible
• Developed the underlying marketing strategy for the brand.

I was responsible for leading all digital communications and public relations activities for the company including strategy conceptualization and ads direction. My role also involved performing extensive research and creating proposals tailored toward specific campaign objectives for both the brand and its external clients

Accomplishments:

• Led the digital team to implement online campaigns for notable publishing works including JJ Omojuwa's Digital: The New Code of Wealth, Democracy without Development: How To Fix It by Sir Omano Edigheji, Special Adviser (Research and Documentation) to the Governor of Kaduna State, Honorable Akin Alabi's How To Sell To Nigerians and more
• Led and oversaw the implementation of projects for clients like Allianz Nigeria Insurance, Oniru of IruLand (Lagos State), Lagos State Vocational and Education Board (LASTVEB), Shuttlers, Restaurants and Food Services Proprietors Association of Nigeria (REFSPAN), Nordic Nigeria Connect, Cybersafe Foundation, and more.

I managed the brand's social media platforms as well as its clients. This role also involved the timely drafting and dissemination of PR pieces to news outlets nationwide. My exemplary work in executing
these projects led to me leading the brand's Digital, PR & Learning team.

Accomplishments

• Played an active role in the team that delivered the 2018 edition of Africa's largest Tech event, Techplus.
• Played an active role in the implementation of projects for clients such as Techplus, Youth Farm Lab (The Federal Ministry of Agriculture's Grant scheme for farmers in Nigeria), MTN's project ASAP, Universal Service Provision Fund (USPF) Changemaker Hackathon 2018.

My role was to design and implement social media strategies to align with the brand's business and overall marketing goals as well as collaborate with the digital team to ensure brand consistency for the
brand and its external clients.

Accomplishments

• Developed and implemented the social media plan for the ride-hailing platform, Gidiryde

I was responsible for developing and implementing the brand's social media calendar. My role also included creating and managing the brand's email marketing activities.

I was responsible for creating and implementing the brand's digital marketing strategies geared toward achieving online growth and increasing website traffic for the brand. I was also tasked with using critical thinking to break down problems, evaluate solutions and make result-oriented decisions.

Accomplishments

• Revamped the brand's content marketing plan which led to a significant increase in website traffic.