Olabanjo Omotayo
Marketing Manager
Etobicoke,Ontario
Summary
Successful Marketing Specialist skilled at planning, executing and optimizing both online and offline marketing strategies. Promoting brands successfully by integrating multiple digital and traditional marketing strategies. Achieving consistent successes through excellent planning skills and proactive campaign tracking.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Specialist
Cross World Solutions Technology Corp.
Toronto, ON
03.2022 - Current
- Led the development, execution and analysis of all brand marketing campaigns.
- Led the Presentation of our annual marketing strategy development and plan to achieve a fully integrated multichannel marketing campaign.
- Collaborated with the sales team and other departments to define and develop offers that align with our brand strategy.
- Optimized social media channels and web pages to improve SEO and usability
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
Copywriter
OwenDenny Media
Victoria, Australia
01.2020 - 09.2022
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Presented clients with unique copy options based on overall marketing objectives.
- Collaborated with team members to plan and organize projects using tools like monday.com, Slack and Asana.
- Demonstrated exceptional understanding of SEO and keyword research which led to 4 times growth of our engagements and conversions and overall company growth.
Medical Representative
Sanofi
Port Harcourt, Rivers
07.2013 - 12.2019
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness on latest Sanofi launches in Diabetes care.
- Provided customer service and was involved in the training of 6 new team members.
- Demonstrated excellent knowledge of Diabetes care by leading a marketing campaign to improve the outcome of persons living with Diabetes in Nigeria.
- Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
- Grew Sanofi business in Port Harcourt by over 200% from an average of 48million Naira to 200million Naira annually in 6 years.
Medical Representative
Novartis
Calabar, Cross River
01.2011 - 06.2013
- Generated revenue by liaising with health care providers and facilities to sell Novartis products.
- Demonstrated excellent understanding of the Neuroleptic market and won multiple awards as the best representative in the Sub-Saharan African region.
- Penetrated new territories and successfully developed relationships with 4 new mega accounts.
- Grew the Novartis business in Calabar by over 150% from an average of 36million Naira annually to 100million Naira annually in 2 years.
Education
MBA - Business
University of East London
United Kingdom 11.2020 - Current
Bachelor of Science - Chemistry
University of Ilorin
Kwara State 01.2004 - 05.2008
Skills
SEO
Web analytics
Ad development
Keyword optimization
SEM trend knowledge
Copywriting
Timeline
Digital Marketing Specialist
Cross World Solutions Technology Corp.
03.2022 - Current
MBA - Business
University of East London
11.2020 - Current
Copywriter
OwenDenny Media
01.2020 - 09.2022
Medical Representative
Sanofi
07.2013 - 12.2019
Medical Representative
Novartis
01.2011 - 06.2013
Bachelor of Science - Chemistry
University of Ilorin
01.2004 - 05.2008
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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