Okolo Obumneme Nnaemeka
Senior Media Buyer
Enugu, Enugu State
Summary
Results-driven Senior Media Buyer with 7+ years of experience managing multi-million-dollar advertising budgets across search arbitrage feeds (Yahoo, Bing, Google, RSOC) and major platforms including Facebook, Google, and TikTok. Proven track record of optimizing campaigns to achieve significant CPA reductions and ROI growth. Adept at scaling traffic acquisition strategies, negotiating media contracts, and driving consistent profitability for global clients.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Contract Senior Media Buyer
Waveshare
04.2024 - Current
- Directed campaign strategy across Yahoo, Bing, Google, RSOC feeds and social channels (Facebook, Google, TikTok).
- Successfully managed multi-million-dollar ad spends, ensuring profitable scaling.
- Engineered advanced optimization techniques that improved ROI by 39%.
- Collaborated with internal teams to streamline tracking, reporting, and creative testing processes, ensuring sustained campaign growth.
Senior Media Buyer
Confidential Media Agency
03.2023 - Current
- Spearheaded digital campaigns across Yahoo Feed, Bing Feed, Google Feed, and RSOC, while managing traffic acquisition on Facebook, Google, and TikTok.
- Oversaw multi-million-dollar ad budgets, consistently delivering strong ROI growth.
- Developed innovative bidding and targeting strategies that reduced CPA by 45% and increased ROI by 35%.
- Established long-term growth frameworks enabling the company to scale campaigns profitably across multiple geographies.
Media Buyer
Pier View Media
05.2020 - 06.2025
- Managed and optimized digital advertising campaigns across multiple platforms.
- Consistently delivered 20–25% ROI for clients while handling ad budgets up to $3M.
- Negotiated and secured competitive contracts with media partners, reducing costs and increasing campaign reach.
- Generated over $500,000 in sales in 2021, surpassing quota by 35%.
Contract Senior Media Buyer
Teqfire
02.2024 - 03.2025
- Contracted to manage and optimize search arbitrage feeds (Yahoo, Bing, RSOC).
- Delivered scalable results by implementing ROI-driven bidding strategies, increasing overall company profitability.
- Designed data-backed campaign testing frameworks that enabled sustainable scaling while maintaining efficiency.
- Achieved consistent double-digit ROI improvements, strengthening Teqfire’s market competitiveness.
Digital Marketing Lead
Viicsoft Solutions
08.2019 - 04.2020
- Designed and executed multi-channel campaigns across social media, search, and display.
- Increased brand awareness and revenue through innovative content and lead-generation strategies.
- Delivered measurable ROI improvements via SEO, PPC, and content-driven campaigns.
Digital Marketer
CrispTV Media
01.2018 - 09.2019
- Executed end-to-end digital marketing campaigns (social media, email, display).
- Improved ROI by 15% through A/B testing and performance-driven campaign adjustments.
Digital Marketing Intern
CrispTv Media
02.2017 - 12.2017
- Supported the marketing team in campaign development, execution, and reporting.
- Assisted with social media management, research, and client presentations.
Education
Bachelor of Science - Economics
Enugu State University of Science And Technology
Enugu, Enugu State08-2018
Skills
- Search Arbitrage Monetization (Yahoo, Bing, Google, RSOC)
- Multi-Channel Paid Media Buying (Search, Social, and Display Platforms)
- Ecommerce Growth & Conversion Optimization
- Budget Management & ROI Optimization
- CPA Reduction & Conversion Scaling
- Advanced Media Buying Strategy & Scaling
- Keyword Research, SEO & Audience Targeting
- Data-Driven Campaign Optimization
Marketing and advertising
Multi-channel advertising
Revenue goal attainment
Sales forecasting
Budget Management
Client Relationship Management
Contract Negotiation
Market Research and Analysis
Certification
Google Ads Display Certification
Timeline
Contract Senior Media Buyer
Waveshare
04.2024 - Current
Contract Senior Media Buyer
Teqfire
02.2024 - 03.2025
Senior Media Buyer
Confidential Media Agency
03.2023 - Current
Media Buyer
Pier View Media
05.2020 - 06.2025
Digital Marketing Lead
Viicsoft Solutions
08.2019 - 04.2020
Digital Marketer
CrispTV Media
01.2018 - 09.2019
Digital Marketing Intern
CrispTv Media
02.2017 - 12.2017
Bachelor of Science - Economics
Enugu State University of Science And Technology