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Bukola Okikiolu
Communications Specialist
Ketu, Lagos
Summary
Summary: Dedicated Communications professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
9
9
years of professional experience
5
5
Certifications
6
6
years of post-secondary education
Work History
Communications Specialist
JOBBERMAN NIGERIA
Broad Street, Lagos
03.2022 - Current
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Create, develop and implement communication campaigns and monitor their effectiveness
- Adhere to the company’s style guide, ensuring that we produce a high-quality and error-free copy
- Key Accomplishments:
- Led the internal and external communications and engagement for the launch of The African Talent Company, the pan African parent company of Jobberman Nigeria
- Continued to implement the Jobberman brand and partnership communications strategy, which resulted in a 60% increase in employee engagement and a 100% rise in social media engagement and follower base
Community Marketer
Jobberman Nigeria
09.2020 - 03.2022
- Design social media strategy that is in line with the company brand identity, company’s audience and goals
- Manage the company’s digital community (Facebook, Twitter, Instagram, Youtube, Blog)
- Engage in dialogue and monitor customer issues arising from any of the social media platforms
- Write and source for engaging and interesting content for the company's digital platforms
- Track trends and provide new ideas on improving on social media platforms
- Key Accomplishments
- Implemented content strategy that led to more than 100% collective increase in follower growth on the company’s social media platforms
- Achieved more than 50% increase in website traffic via social referral
- Increased audience engagement across all platforms by nearly 70%
- Increased job seeker leads by social referral by more than 150%, through strategic content and social media management tactics
Digital Marketing Specialist
MitiMeth Nigeria
Lagos
09.2020 - 02.2021
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Evaluated market trends to stay current on consumer and competitor changes.
- Key Accomplishments - Implemented various Digital Marketing strategies that led to over 500% increase in website and social media revenue
- Developed storytelling content to amplify the social enterprise’s impact across communities
- Increased the brand's visibility and reach in the digital space by 40% -Successfully executed content and email marketing strategies that increased website traffic by over 50% - Executed content strategy that aided the generation of nearly 20 foreign leads at the 2020 NY Now Digital Market.
Social Media Manager
Ultima
Lagos
06.2014 - 09.2020
- Manage the company’s social media accounts (Facebook, Twitter, Instagram, Google+ and Youtube)
- ORM (Online Reputation Management): Engage in dialogue and monitor customer issues arising from any of the social media platforms
- Write and source engaging and interesting content for our social media platforms and entertainment blog
- Create engaging multimedia content for our Websites and social media channels
- Track trends and provide new ideas on improving social media platforms
- Design social media strategy that is in line with the company brand identity, company audience and goals
- Define strategies to build/enhance the follower/fan base and to develop channels that strengthen engagement.
SEO COPYWRITER
CODI AGENCY
01.2019 - 01.2019
- Research and writing content to help improve the company’s ranking on Google
- Providing clients with innovative content for business objectives
- Key Accomplishments
- Nearly 40 SEO articles were researched, written, and delivered on a variety of topics in the digital marketing and lifestyle spaces.
Education
Bachelor of Science - Pure & Applied Chemistry
Olabisi Onabanjo University
01.2007 - 11.2011
Level 4 - Applied Marketing & Planning Campaigns
The Chartered Institute of Marketing (CIM)
UK 01.2021 - 12.2021
Facebook Ad Strategy Certification (UDEMY - undefined
University of British Columbia
Digital Branding & Engagement -
Curtin University
07.2016 - 12.2016
Digital Copywriting Diploma -
Red & Yellow School of Advertising
South Africa Foundation Diploma - Digital Marketing
Shaw Academy
Certificate in Basic Production - undefined
Federal Radio Corporation of Nigeria Training School
Skills
undefined
Certification
Communications management
Interests
Learning
Listening to music
Timeline
Communications Specialist
JOBBERMAN NIGERIA
03.2022 - Current
Level 4 - Applied Marketing & Planning Campaigns
The Chartered Institute of Marketing (CIM)
01.2021 - 12.2021
Community Marketer
Jobberman Nigeria
09.2020 - 03.2022
Digital Marketing Specialist
MitiMeth Nigeria
09.2020 - 02.2021
SEO COPYWRITER
CODI AGENCY
01.2019 - 01.2019
Digital Branding & Engagement -
Curtin University
07.2016 - 12.2016
Social Media Manager
Ultima
06.2014 - 09.2020
Bachelor of Science - Pure & Applied Chemistry
Olabisi Onabanjo University
01.2007 - 11.2011
Facebook Ad Strategy Certification (UDEMY - undefined
University of British Columbia
Digital Copywriting Diploma -
Red & Yellow School of Advertising
Foundation Diploma - Digital Marketing
Shaw Academy
Certificate in Basic Production - undefined
Federal Radio Corporation of Nigeria Training School
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