Travelling, Basketball, Swimming
OKEMIRI DIVINE OBINNA
Sales /Marketing Manager
Summary
Dynamic Key Account Manager with over 5 years' experience and a strong background playing a vital role in the development, management,B2B,B2C, agile, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Key Account Manager
Monument Distillers Nig. Ltd
, South West
02.2021 - Current
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Boosted customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs.
- Maintained responsibility of sales, contracts and negotiations
- Consistently achieved top ranking in revenue and profit growth.
- Utilized SFA to track customer information and drive purchases of MDN products.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Maintained current knowledge of evolving changes in marketplace.
- Exceeded team sales goals by 110%.
Trade Marketing Manager
De-Fortizo Integrated
, Lagos
07.2020 - 01.2021
- Developed insights on marketing campaigns to assess performance against goals.
- Achieved profitability goals by developing and implementing commercial activities.
- Created printed marketing materials designed to drive campaigns.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Relaunched 1960 bitters in south east and south south region
- Executed Budweiser and Hero in bar activations in north,south and east region
- 4 horses bitters launch with Ogene night in south south and east region
Business Development Manager
AB InBev Africa, International Breweries, Enugu State
, Enugu State
04.2018 - 06.2020
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Collected data and performed customer needs analysis.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Generated new business with marketing initiatives and strategic plans.
- Devised effective marketing, sales and other promotional initiatives.
- Grew sales numbers for budwesier in first year by triple digit through skilled sales support for new and existing customers.
- Compiled product, market and customer data with sales force application to generate informed sales and profit projections.
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
Activation Manager
South
, East
11.2016 - 03.2018
- Led brand execution in the region
- Led cross- functional teams to execute brand initiatives
- Managed budget and monitored budget against planned objectives
- Developed and applied in-depth understanding of consumer insight
- Executed the first hero beer food in-bar activation in the east
- Branded over 200 outlets for international breweries
- Built a cost optimization business strategy that increased profit margin by 35% in one year
Education
MBA - Marketing and Sales
Rome Business School
10.2021 - Current
B.Tech - Marine Technology
Federal University of Technology
Skills
Key account management
Services optimization
High-impact proposal presentation
Budgeting and Allocation
Brand development
Campaign management
Strategic planning
New Business Development
Scrum methodology
Agile frameworks
Risk mitigation planning
B2B
Certification
SMC- SCRUMstudy
Interests
Timeline
MBA - Marketing and Sales
Rome Business School
10.2021 - Current
Key Account Manager
Monument Distillers Nig. Ltd
02.2021 - Current
Trade Marketing Manager
De-Fortizo Integrated
07.2020 - 01.2021
Business Development Manager
AB InBev Africa, International Breweries, Enugu State
04.2018 - 06.2020
Activation Manager
South
11.2016 - 03.2018
B.Tech - Marine Technology
Federal University of Technology