Hi, I’m
Odo Treasure Izegbunam
Summary
Resourceful Product Marketing Manager with over 14 years' experience in Brand Management, Marketing Strategy, Trade marketing, Digital marketing, Experiential Marketing and Business development experience in FMCG and Service Industry. Highly skilled to drive transformational brand experience through leveraging and developing experiential content to ensure competitive perspectives and differentiated value prepositions generated through market-relevant insights. Ability to deliver profitable market share growth while leading profitable marketing plans in fast paced cross cultural environments with an ability to influence, negotiate and create value within the organization.
Overview
14
years of professional experience
Work History
L'Oreal West Africa
Product Marketing Manager
10.2018 - Current
Job overview
- Work closely with product development teams of Sub-Saharan Africa to create and maintain marketing materials for strategy and execution of "Maybelline New York" Brand in Nigeria
- Lead delivery of primary and secondary budget turnover of over 150,000 USD and 100,000 USD respectively per month.
- Lead execution and placement of "Maybelline" Merchandising beauty Towers, Wall Units, Kiosk and Mini Towers in selected channels Pan Nigeria.
- Drive efficient sell-out and list of "Maybelline" New York" Make-up in Key Accounts, beauty stores and supermarkets.
- Lead day-to-day management and execution of Zonal "Maybelline" strategy.
- Execute new product launch strategy and execute marketing plans and programs in Nigeria.
- Monitor performance trackers on distribution coverage, primary, secondary and tertiary sales.
- Develop strategic direction and opportunities to build strong brand activations and launch plans.
- Validate consumer insights that deliver effective positioning, advertising, and packaging.
- Develop forecasts, rooted in category and competitive benchmark.
- Ensure brand value and benefits established and cascaded to team
- Drive marketing initiatives to increase product visibility across portfolio to achieve market performance.
- Collaborate with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Fareast Mercantile Company Limited
Business Manager
11.2016 - 09.2018
Job overview
- Developed sales plans and budgets to achieve or exceed annual sales objectives of Key Account; average of 70,000 USD per month.
- Monitored and controlled sales budget to ensure optimum use of resources.
- Generated sales of company products in region through team of salesmen in order to achieve or exceed annual sales targets
- Conducted regular market visits to check route coverage, competitor activity and continuously explored new opportunities in order to increase sales in region
- Provided customers in region with information about new or improved products and services in order to improve sales in region
- Developed and maintained efficient distribution network to ensure comprehensive availability of company's products across region to achieve or exceed sales targets
- Established and ensure that all sales administration procedures are properly implemented to support sales teams in their efforts to accomplish sales targets
- Coordinated and followed up with Warehouse to ensure that adequate inventory stock of product is maintained for Key account in order to meet sales delivery schedules and provide Key Account with superior levels of service and meet needs of customer
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Established team priorities, maintained schedules and monitored performance.
Corporate Shepherds Limited
Business Development Manager
01.2015 - 10.2016
Job overview
- Managed and executed "Interswitch" (Electronic Payment & Digital Commerce Solutions) "Quick Teller Pay point" across channels and key touch points. Average of 50 registrations per day
- Conducted customer research, market conditions, competitor data and implemented marketing plan changes as needed.
- Recruited and Signed up agents across agreed Channels (Table Tops, Kiosks, Neighbourhood shops, Open Market, Modern Trade, HoReCa Pharmacies/Chemists etc.)
- Created clusters of touch points with "Interswitch" transaction services
- Distributed touch points amongst all categories of agents to increase reach. 10 per category per day.
- Created and managed project plans and schedules
- Reached out to potential customers via telephone, email, and in-person inquiries.
Oracle Experience Limited
Client Service Manager
09.2009 - 12.2014
Job overview
- Developed and managed operational and experiential marketing strategy for Nestle foods Nigeria Limited, P&G, Nigerian Breweries etc.
- Define market campaigns and execution; Majorly below line execution.
- Work with sales to establish clear and measurable goals for marketing programs.
- Develop consumer's data base and provide feedback.
- Monitor competitive activities to client, recommend tactical response and grow client relationship.
- Daily and weekly operational report on projects and Ensure all clients objectives are timely met.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Created customer support strategies to increase customer retention.
- Generated customer satisfaction surveys to review results into action plans.
Education
Pan Atlantic University (Lagos Business School)Lagos, Nigeria
MBA from Business Administration
12.2022
Skills
- Customer Relationship Management
- Brand Visibility
- Social Media Marketing
- Calculating ROI
- Brand Development
- Lead Generation Campaigns
- Product Development and Launch
- Product Promotion
- Marketing Campaign Management
- Develop Campaigns
Hobbies
Travelling- This affords me the opportunity to network and build relationships that could impact my work and growth.
Blogging- I love to tell stories of personal and brand experiences that can steer positive conversations.
Photography- I love to create memories to share and reflect on.
Puzzle- It unlocks my creativity and thinking ability
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Product Marketing Manager
L'Oreal West Africa
10.2018 - Current
Business Manager
Fareast Mercantile Company Limited
11.2016 - 09.2018
Business Development Manager
Corporate Shepherds Limited
01.2015 - 10.2016
Client Service Manager
Oracle Experience Limited
09.2009 - 12.2014
Pan Atlantic University (Lagos Business School)
MBA from Business Administration
Similar Profiles
Ahmad BaldehAhmad Baldeh
Finance assistant at West Africa Relief and Develeopment AssociationFinance assistant at West Africa Relief and Develeopment Association
IBRAHEEM ADEKUNLE YUSUFIBRAHEEM ADEKUNLE YUSUF
Branch Accountant at Chisco Investment West Africa(Villa Angelia Hotel)Branch Accountant at Chisco Investment West Africa(Villa Angelia Hotel)
SHWETHA RAOSHWETHA RAO
APM Sales & Marketing Manager at LG Electronics Business Solutions West AfricaAPM Sales & Marketing Manager at LG Electronics Business Solutions West Africa