ODINAKA GEORGE
Winner, Rising Star of Marketing 2024 | Digital Media | Brands & Marketing
Lagos
Summary
Award-winning digital marketing strategist and brand communications manager with a proven track record of executing high-impact campaigns across digital platforms. Expert in leveraging industry trends and innovative approaches to develop data-driven strategies that elevate brand awareness, boost customer engagement, and drive revenue growth. Recognized for delivering measurable results through creativity, strategic insights, and a commitment to excellence.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
7
7
Certificates
My Latest Interview
The Guardian: https://guardian.ng/interview/how-george-is-redefining-fmcg-marketing-in-nigeria-for-growth/
ThisDay: https://www.thisdaylive.com/index.php/2024/12/18/driving-innovation-and-creativity-how-odinaka-george-is-transforming-fmcg-marketing-in-nigeria/
Work History
Assistant Manager, Brands & Marketing
CWAY Food & Beverages Nig. Co. Ltd.
Lagos, Nigeria
Jan.2024 - Current
- Partnered with the Deputy Marketing Director to design and implement brand strategies that directly contributed to a 20% increase in market share, aligning with evolving business objectives and market trends.
- Spearheaded multi-channel marketing campaigns, driving a 10% increase in customer engagement and a 5% growth in sales by ensuring all activities were consistent with brand guidelines and effectively resonated with target audiences.
- Performed comprehensive market research and analysis that led to actionable insights, enhancing strategic decision-making and optimizing campaign performance, resulting in a 10% improvement in ROI.
- Developed persuasive brand narratives and communication materials that boosted brand awareness by 15%, including high-impact advertising, digital content, and promotional assets that effectively engaged target audiences.
Head, Digital Marketing
CWAY Group
Lagos, Nigeria
12.2021 - 12.2023
- Spearheaded development and execution of
comprehensive digital marketing strategies, including social
media, and display advertising, achieving 15% increase in
online engagement and 10% boost in lead generation. - Designed and implemented digital marketing road-map
that ensured brand consistency across all digital platforms,
resulting in 10% increase in customer trust and unified brand
presence. - Optimized digital marketing budgets on monthly, quarterly,
and annual basis, maximizing ROI by 15% and ensuring
alignment with business objectives. - Led design and execution of multi-channel digital marketing
campaigns, surpassing ROI and KPIs by 18%, and improving
campaign efficiency by 25% through rigorous tracking and
analysis of performance metrics. - Enhanced brand messaging across all channels and
marketing initiatives, including events, email campaigns,web pages, and promotional materials, leading to 12% increase in brand recognition and more unified brand voice. - Identified and capitalized on market trends and insights,
driving 35% increase in audience engagement and 28% rise
in conversion rates through strategic adjustments in
marketing strategies. - Collaborated with agencies and vendors to achieve
specific digital marketing goals, ensuring seamless execution
and achieving 95% alignment with business objectives
Pioneered adoption of emerging technologies, providing
strategic insights and thought leadership that drove 20%
increase in innovation and secured competitive advantage
in digital marketing efforts.
Digital Marketing Specialist
CWAY Food & Beverages Nig. Co. Ltd.
Lagos, Nigeria
01.2019 - 11.2021
- Crafted and executed content and marketing
communication strategies that significantly boosted social
media followership, and consumer engagement, resulting in
increase in online interactions within six months. - Led development and execution of online brand and
product marketing campaigns, elevating brand awareness
by 20%, while optimizing merchandising and promotional
efforts through effective art and graphics direction. - Orchestrated promotional activities and sponsored events
that amplified brand visibility, consistently achieving KPI
objectives as demonstrated by comprehensive weekly,
monthly, quarterly, and annual reports. - Strategically planned and launched innovative marketing
communications and digital campaigns, resulting in 15%
increase in customer acquisition and growth in online
sales. - Conducted detailed competitor analyses to identify key
value propositions, crafting impactful messages that
enhanced campaign effectiveness across all
marketing channels. - Monitored and analyzed brand performance on digital
platforms, implementing strategic adjustments that
strengthened brand positioning, leading to increase in
positive brand sentiment and customer loyalty.
Senior Editor & Content Writer
Cyclofoss Technologies Ltd.
Lagos, Nigeria
06.2015 - 12.2018
- Increased reader engagement through creation of
compelling headlines and innovative content, significantly
boosting time spent on articles. - Optimized content publishing and organization using
content management systems, ensuring seamless user
experience and efficient workflow. - Elevated exclusive story coverage by proactively
developing impactful story ideas, following up on leads, and
enhancing news stories with professionally edited videos and
photos, resulting in stronger visual storytelling and improved
audience retention. - Strengthened company's brand image by management of
print, online, and social media communications, successfully
aligning them with company's values - Amplified campaigns reach through close collaboration with graphic designers and editorial team to
produce high-quality marketing materials - Reduced publication errors through proofreading
and editing of website content, ensuring polished and
error-free posts. - Drove increase in web traffic and search engine visibility
by conducting comprehensive keyword research and
implementing effective SEO strategies.
Editor & Public Relations Officer
eGistOnline Magazine Ltd.
Lagos, Nigeria
04.2013 - 06.2015
- Spearheaded PR campaigns and media relations strategies,
resulting in increase in brand visibility and media
coverage. - Crafted compelling articles and online publications that
resonated with target audiences, driving boost in
engagement. - Established and nurtured robust network of media and
entertainment professionals, securing high-profile event
collaborations and sponsorships that contributed to
increase in event attendance and brand partnerships. - Led coordination of art and graphic design efforts,
enhancing merchandising effectiveness and promotional
impact. - Played key role in concept development, strategic planning,
and business operations, driving increase in overall
campaign ROI.
Education
Higher National Diploma - Marketing
Institute Of Management & Technology
Enugu, Nigeria. 07.2004 - 12.2009
Post Graduate Diploma - Product Marketing
AltSchool Africa
Lagos, Nigeria 07.2022 - 08.2023
Post Graduate Diploma - Business Management
Ahmadu Bello University
Zaria, Kaduna State, Nigeria 06.2024 - 07.2025
Skills
Brand and Media Communications Strategy
Government Relations and Regulatory Compliance
Digital Marketing and Growth Strategies
Brand and Product Lifecycle Management
Market and Media Research Analytics
Influencer Marketing and Strategic Collaborations
Meta, Google, and YouTube Advertising Optimization
Ad Campaign Management and SEO Enhancement
Sponsored Events and Integrated Media Campaigns
Affiliations
- Associate Member, National Institute of Marketing of Nigeria (NIMN)
- Associate Member, Nigerian Institute of Public Relations of Nigeria (NIPR)
- Associate Member, Advertising Regulatory Council of Nigeria, (ARCON)
- Professional Member, Advertisers Association of Nigeria (ADVAN)
- Professional Member, Association of Digital Marketing Professionals (ADMARP), Nigeria
- Branch Public Relations Officer, Food, Beverage & Tobacco Senior Staff Association (FOBTOB)
- Member, National Union of Food Beverage and Tobacco Employees (NUFBTE), Lagos.
- Member, Young African Leaders Initiative (YALI) Africa, Lagos Chapter.
Certification
Content Marketing Certification – HubSpot Academy.
Accomplishments
- 40 Under 40 Nigeria Award 2024: Honored as one of the distinguished recipients of the 2024 40 Under 40 Nigeria Award, recognizing exceptional young professionals driving impactful change in their industries and communities.
- Global Tech Hero Award 2024: Recognized by The Connected Awards, a prestigious global program celebrating innovation in technology, for my significant contributions to the digital media landscape within Nigeria’s FMCG sector.
- Nominee, Future Leader of Marketing 2023: Nominated by the Advertisers Association of Nigeria (ADVAN) in December 2023, standing alongside top talents in the marketing industry from leading FMCG companies.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Post Graduate Diploma - Business Management
Ahmadu Bello University
06.2024 - 07.2025
Assistant Manager, Brands & Marketing
CWAY Food & Beverages Nig. Co. Ltd.
Jan.2024 - Current
Post Graduate Diploma - Product Marketing
AltSchool Africa
07.2022 - 08.2023
Head, Digital Marketing
CWAY Group
12.2021 - 12.2023
Academy for Ads Campaign Manager Certification – Google Ads.
07-2019
Creating Your Personal Brand – LinkedIn Learning.
04-2019
Creating Your Personal Brand – LinkedIn Learning.
04-2019
The Fundamentals of Digital Marketing – Google for Africa.
03-2019
Content Marketing Certification – HubSpot Academy.
02-2019
Digital Marketing Specialist
CWAY Food & Beverages Nig. Co. Ltd.
01.2019 - 11.2021
Social Media Marketing Course & Certification – eMarketing Institute.
01-2019
Senior Editor & Content Writer
Cyclofoss Technologies Ltd.
06.2015 - 12.2018
Editor & Public Relations Officer
eGistOnline Magazine Ltd.
04.2013 - 06.2015
Computer Fundamentals, Internet Applications, Microsoft Office Packages – AfriHub ICT Solutions for Africa.
09-2011
Higher National Diploma - Marketing
Institute Of Management & Technology
07.2004 - 12.2009