Obiora Ezedimbu
Digital Marketing & Social Media Manager
Lekki,Lagos
Summary
Strategic and detail-oriented Digital Marketing & Social Media Manager with a proven track record of developing and executing data-driven campaigns that enhance brand visibility, engagement, and lead generation. Adept at managing multi-platform content strategies, paid social advertising, and performance analytics. Experienced in supporting small businesses and growing brands with tailored marketing solutions that align with business goals. Proficient in tools such as Meta Ads Manager, Google Ads Manager, Canva, Adobe Creative Suite, Google Analytics, Mailchimp, Hootsuite and Meta Business Suite, with a strong focus on results, consistency, and audience connection.
Overview
6
6
years of professional experience
5
5
Certifications
1
1
Language
Work History
Digital Creative and Strategy Consultant
Mediacleva
11.2024 - Current
- Developed comprehensive market analysis reports to identify growth opportunities and inform strategic decision-making processes.
- Collaborated with cross-functional teams to streamline project workflows and enhance operational efficiencies across client engagements.
- Conducted in-depth competitive analysis utilizing industry-specific tools to provide actionable insights for client strategy development.
- Facilitated workshops with stakeholders to gather requirements and align strategic objectives with organizational goals.
- Built strong relationships with cross-functional teams, fostering a collaborative environment conducive to achieving project goals.
Digital Marketing Specialist
Dighub Solution
07.2024 - 11.2024
- Developed and implemented targeted digital marketing campaigns across various channels to enhance brand visibility and engagement.
- Utilized Google Analytics to track website performance, analyze user behavior, and optimize online marketing strategies for improved conversion rates.
- Managed social media accounts, creating engaging content that increased audience interaction and brand loyalty through consistent messaging and community engagement.
- Executed email marketing campaigns using Mailchimp, segmenting audiences to deliver personalized content that drove higher open and click-through rates.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
Social Media Manager
Freelance
10.2021 - 11.2024
- Collaborated with cross-functional teams to align social media campaigns with broader marketing initiatives, ensuring cohesive brand messaging.
- Supported the execution of paid advertising campaigns on Facebook and Instagram, tracking budget usage and performance outcomes for continuous improvement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
Brand & Digital Strategist
Freelance
09.2020 - 11.2024
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility and engagement across multiple online platforms.
- Conducted in-depth market research and competitor analysis to identify trends, enabling the formulation of targeted campaigns that aligned with client objectives.
- Managed social media accounts, creating engaging content and utilizing analytics tools to measure performance and optimize audience reach.
- Collaborated with clients to define project goals, ensuring alignment with overall business strategies while maintaining clear communication throughout the project lifecycle.
- Assisted in the development of brand identity materials, ensuring consistent messaging across all digital touchpoints while adhering to client branding guidelines.
Content Strategist
GlobalTech World Computer Institute
09.2020 - 07.2022
- Developed and implemented content strategies that enhanced user engagement by aligning with audience interests and industry trends.
- Conducted thorough research to identify target demographics, ensuring content relevance and effectiveness across various platforms.
- Collaborated with cross-functional teams to create cohesive messaging, maintaining brand voice and consistency throughout all communications.
- Utilized analytics tools to monitor content performance, adjusting strategies based on data insights to optimize reach and engagement.
- Trained junior team members on best practices in content creation and strategy application, fostering a collaborative learning environment.
Social Media Manager
Thrive7 Technologies
01.2019 - 04.2020
- Managed daily social media content calendar, ensuring timely and relevant posts across multiple platforms.
- Assisted in developing engaging multimedia content using tools such as Canva and Adobe to enhance audience interaction.
- Monitored social media channels for audience engagement and feedback, responding promptly to comments and messages to foster community relations.
- Conducted research on industry trends and competitor activity to inform content strategy and maintain brand relevance.
- Analyzed performance metrics using platforms like Hootsuite and Google Analytics to assess the effectiveness of social media strategies and optimize future efforts.
Education
Bachelor Of Science - Computer Science
09.2023
Skills
Customer experience
Value proposition development
Operational efficiency
Growth strategy
Strategic planning
Project management
Influencer marketing
Strategy development
Competitor analysis
Community engagement
Paid advertising
Campaign management
Digital marketing
Market analysis
Audience engagement
Content marketing
Social media marketing
Social media management
Copywriting and editing
Marketing strategy
Email marketing
KPI monitoring
Client relationship management
E-commerce marketing
Brand Management
SEO strategies
Marketing automation tools
Brand development
Campaign development
Content development
Public relations strategies
Marketing strategies
Certification
Meta Certified Digital Marketing Associate
Ongoing Certifications
• Google Digital Marketing & E-commerce
• IBM Product Manager
• Google Project Management
Accomplishments
- Managed and scheduled weekly content across Instagram and Facebook, improving overall engagement by 40% in 3 months.
- Created and monitored Meta Ads campaigns with moderate budgets, helping small businesses increase leads and page visits.
- Worked with 3+ brands to plan digital marketing strategies tailored to their audience, resulting in steady online growth.
- Designed and executed simple brand campaigns that improved brand consistency and user interaction across social platforms.
- Used tools like Canva and Meta Business Suite to develop content and track performance, optimizing posts based on insights.
- Collaborated with small business owners to improve their online presence through targeted social media content and basic ad strategies, resulting in steady audience growth.
Timeline
Meta Certified Digital Marketing Associate
06-2025
Meta Social Media Marketing
06-2025
Adobe Graphic Designer
06-2025
Adobe Content Creator
04-2025
Adobe Marketing Specialist
04-2025
Digital Creative and Strategy Consultant - Mediacleva
11.2024 - Current
Digital Marketing Specialist - Dighub Solution
07.2024 - 11.2024
Social Media Manager - Freelance
10.2021 - 11.2024
Brand & Digital Strategist - Freelance
09.2020 - 11.2024
Content Strategist - GlobalTech World Computer Institute
09.2020 - 07.2022
Social Media Manager - Thrive7 Technologies
01.2019 - 04.2020
Chukwuemeka Odumegwu Ojukwu University - Bachelor Of Science, Computer Science