Obinna Ogonnia Idam
Port Harcourt
Summary
Dynamic Social Media Manager with proven success for Social Media Management/Marketing specializing in content creation and community engagement. Expert in campaign optimization and performance analysis, driving brand visibility and audience growth. Adept at leveraging social media strategies to enhance engagement and foster brand loyalty through innovative and compelling content.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Pearl Paradise Resort
port harcourt, Nigeria
07.2025 - Current
- Developed and executed social media strategies for hospitality clients (Hotel/restaurant).
- Crafted engaging content tailored to target audiences across various platforms.
- Monitored social media trends to enhance brand visibility and engagement.
- Collaborated with marketing teams to align campaigns with business objectives.
- Analyzed performance metrics to optimize post reach and audience interaction.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Utilized Twitter and Facebook to promote products, services and content.
- Created and run ads for brand visibility and sales drive.
Social Media Manager
Goldenhut Hospitality Solutions
port harcourt, Nigeia
10.2024 - Current
- Developed and executed social media strategies for hospitality clients.
- Crafted engaging content tailored to target audiences across various platforms.
- Monitored social media trends to enhance brand visibility and engagement.
- Analyzed performance metrics to optimize post reach and audience interaction.
- Managed online community by responding to comments and inquiries promptly.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media pages.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Engaged with and responded to online audience through relevant comments.
- Run social media ads to boast brand visibility and sales drive.
Lead Generation Specialist/SMM
O Square Tech
01.2024 - Current
- Develop and implement a social media strategy that aligns with the company's overall marketing and business goals.
- Create and curate engaging content for social media platforms, including text, images, and videos, graphics designs etc.
- Monitor and respond to comments and messages on social media in a timely and professional manner.
- Analyze social media metrics and use the data to optimize future content and campaigns.
- Stay up-to-date with the latest trends and best practices in social media marketing.
- Created engaging content for email marketing campaigns and social media outreach.
- Create, run social media ads for different social media pages.
SMM/Lead Gen.
Digital Witch Support Community
01.2019 - 01.2023
- Attracted and engaged new members for the Digital Witch Community.
- Utilized various lead generation techniques, such as social media marketing, email campaigns, and online advertising.
- Analyzed data and conducted research to identify emerging trends and optimize lead generation efforts.
Education
Certificate of Completion - Civil Engineering
National Youth Service (NYSC)
NYSC Head Quater Abuja, Nigeria.01.2019
HND (Associate Degree) - Civil Engineering
Akanu Ibiam Federal Polytechnic
Nigeria01.2017
Skills
- Content creation
- Ad management
- Performance analysis
- Brand messaging
- Campaign optimization
- Community engagement
- Market research
- Marketing automation
- Social media management
- Social media copywriting
- Audience engagement
- Excellent multitasking
- Trending stories
- Digital media
- Critical thinking
- Brand awareness
- Social media
- Problem-solving
- Managing complaints
- Content curation
- Social media analytics
- Graphic design
- Video editing
- Copywriting
- Community management
- Social media advertising
- Social media platform management
- Search engine optimization
- Email marketing
- SMO services
- Emotional intelligence
- Social media strategy
Accomplishments
1. Increased lead generation by 30% through targeted social media advertising, resulting in a 20% increase in qualified leads.
2. Elevated average engagement rate per post from 1.2% to 4.5% by implementing interactive polls, community Q&A sessions, and high-value educational carousels.
3. Improved brand sentiment from 'Neutral' to 'Positive' (85%+) by overhauling the community management response strategy and reducing the average customer response time to under 30 minutes.
4. Achieved a 25% improvement in lead conversion rates by optimizing landing pages and implementing A/B testing.
5. Generated a 40% increase in lead volume by executing a successful email marketing campaign.
2. Elevated average engagement rate per post from 1.2% to 4.5% by implementing interactive polls, community Q&A sessions, and high-value educational carousels.
3. Improved brand sentiment from 'Neutral' to 'Positive' (85%+) by overhauling the community management response strategy and reducing the average customer response time to under 30 minutes.
4. Achieved a 25% improvement in lead conversion rates by optimizing landing pages and implementing A/B testing.
5. Generated a 40% increase in lead volume by executing a successful email marketing campaign.
Hobbies and Interests
- Digital Marketing
- Content Creation
- Social Media Trends
- Analytics and Data
- Community Engagement
- Brand Development
- Customer Service
- Networking
- Creativity
- Technology
Timeline
Social Media Manager
Pearl Paradise Resort
07.2025 - Current
Social Media Manager
Goldenhut Hospitality Solutions
10.2024 - Current
Lead Generation Specialist/SMM
O Square Tech
01.2024 - Current
SMM/Lead Gen.
Digital Witch Support Community
01.2019 - 01.2023
Certificate of Completion - Civil Engineering
National Youth Service (NYSC)
HND (Associate Degree) - Civil Engineering
Akanu Ibiam Federal Polytechnic