- Writing
- Singing
- Acting
- Dancing
- Swimming
OBIANUJU PECULIAR ONYEKEDI
Festac Town
Summary
Communications and marketing professional leading internal and external messaging, digital campaigns, and audience engagement for growing organizations. Adds value through executive communications support, analytics-driven content strategy, and social media work that improved engagement, expanded reach, and reinforced brand reputation.
Overview
7
7
years of professional experience
Work History
Digital Marketer
Transcorp Plc
Ikoyi, Lagos, Nigeria
10.2026 - Current
- Enhanced target market reach through tactical social media advertising.
- Managed social media accounts across various platforms, creating engaging content to drive follower growth and engagement rates.
- Evaluated market research outcomes for improved advertising strategy.
- Optimised website content for search engines, enhancing visibility and ranking through effective SEO techniques.
- Conducted keyword research to guide content creation and improve SEO outcomes, increasing organic search traffic.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Used data to build strategies for targeting specific markets and consumer demographics.
- Monitored and reported on the effectiveness of digital marketing campaigns, providing insights and recommendations for improvement.
- Wrote copy for advertisements, email communications and media used in advertising.
- Designed and executed targeted online advertising campaigns using platforms such as Google AdWords and Facebook Ads to increase lead generation.
- Collaborated with cross-functional teams to integrate digital marketing efforts with overall marketing plans and objectives.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
Brand, Marketing & Corporate Communications Officer
Transcorp Group
03.2025 - 10.2026
- Lead corporate communications and internal communications initiatives that strengthen brand positioning, reinforce organisational reputation, and support strategic priorities across the Group.
- Lead corporate communications initiatives that strengthen brand positioning, reinforce organisational reputation, and support strategic priorities across the Group.
- Design and deliver content strategies and campaigns that highlight corporate achievements, sustainability efforts, and impact-driven initiatives.
- Manage digital presence and social media strategy, driving measurable growth in online engagement and ensuring message consistency across platforms.
- Developed and executed internal communication programmes that enhanced staff engagement, promoted organisational culture, and increased leadership visibility.
- Coordinated events, sponsorship activities, and executive messaging to strengthen stakeholder relationships and boost community engagement.
- Provide communications support to leadership, ensuring clarity, alignment, and effective representation of strategic objectives.
- Monitored audience insights and analytics to evaluate performance and refine communication outputs for improved impact.
Client Relations Officer
Transnational Corporation Plc
04.2021 - 03.2025
- Maintained detailed knowledge of the company's offerings to recommend appropriate advice to customersand stakeholders.
- Identified customers' complaints and requests and created automatic responses to attend to customers'complaints swiftly.
- Liaised between shareholders, the registrar, and the Legal team to maintain constructive communications.
MCC Support
Transnational Corporation Plc
04.2021 - 03.2025
- Drafted and distributed internal and external communications to improve information flow.
- Revived the Humans of Transcorp page on Instagram, enhanced followers growth from less than 60 toover 2000, and created engaging content for employee engagement and audience participation.
- Created online presence for Transcorp Energy CEO and managed insights, content and engagementsCollation of social media insights and creation of a comprehensive monthly report
- Managed corporate souvenir requests, vendor relationships, and inventory to ensure timely fulfilment of company needs.
Customer Experience Officer
GIGM {GOD IS GOOD MOBILITY}
Lagos
08.2020 - 04.2021
- Advised customers on offers, promotions, and discounts to enhance their experience. Facilitated smooth travel experiences for customers, ensuring satisfaction throughout their journey.
- Resolved customer issues efficiently, collaborating with supervisor when necessary to enhance customer satisfaction. Managed inventory to align with customer demand.
- Offered professional, efficient point-of-sale service to minimize queuing time and maximize customersatisfaction.
- Cultivated speed, accuracy, empathy, and emotional intelligence while delivering customer service at GIGM.
National Youth Service Corps
Future Generation Academy
, Ebonyi State
12.2019 - 10.2020
- Integrated creative learning strategies, such as games and team-building exercises, resulted in increasedclassroom engagement.
- Prepared and delivered a creative curriculum for children aged 7-11 in subjects including math andEnglish.
- Established strong, supportive relationships with families, encouraging parental involvement to boostchildren's achievement.
- Utilised visual aids and classroom displays to support engaging lesson delivery and enhance studentunderstanding.
Corporate Communications Assistant
Nestlé Nigeria
05.2019 - 12.2019
- Assisted in drafting internal communication materials, press content, and executive messaging that reinforced corporate positioning and transparency.
- Supported the Corporate Communications and Public Affairs team in delivering media, stakeholder, and reputation management initiatives across the organisation.
- Contributed to digital campaigns and social media activities by monitoring engagement, preparing content inputs, and supporting audience-focused storytelling.
- Coordinated logistical and administrative support for communication projects, ensuring timely execution aligned with organisational priorities.
- Collaborated with cross-functional units to support the planning of events, visibility initiatives, and external engagement activities.
- Maintained communication records and documentation to facilitate continuity, knowledge sharing, and internal accountability.
Education
B.Sc - Mass Communication
Lagos State University
Lagos, Nigeria05-2019
Skills
- Digital strategy
- Audience insights
- Campaign execution
- Content storytelling
- Brand management
- Stakeholder engagement
- Partnership development
- Engagement analytics
- Cross-functional collaboration
- Strategic messaging
- Presentation & Public Speaking
- Leadership and problem-solving
- Stakeholder support
Websites, Portfolios, Profiles
https://www.linkedin.com/in/obianuju-peculiar-onye
https://www.instagram.com/humansoftranscorp?utm_source=ig_web_button_share_sheet&stkn=ZDNlZDc0MzIxNw==
Interests
Timeline
Digital Marketer
Transcorp Plc
10.2026 - Current
Brand, Marketing & Corporate Communications Officer
Transcorp Group
03.2025 - 10.2026
Client Relations Officer
Transnational Corporation Plc
04.2021 - 03.2025
MCC Support
Transnational Corporation Plc
04.2021 - 03.2025
Customer Experience Officer
GIGM {GOD IS GOOD MOBILITY}
08.2020 - 04.2021
National Youth Service Corps
Future Generation Academy
12.2019 - 10.2020
Corporate Communications Assistant
Nestlé Nigeria
05.2019 - 12.2019
B.Sc - Mass Communication
Lagos State University