Microsoft Office (Power Point, Word, Excel)
OBAZENU OHWOFASA
Jos, Plateau
Summary
Versatile Senior Manager with over 10 years of exceptional management performance, specializing in FMCG, Fintech, Telecoms and skilled at planning using data,implementing and overseeing key improvements to drive business growth and efficiency. Well-versed in operations management, sales and marketing and data analytics. Pursuing new professional challenges with a growth-oriented company.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Senior Manager
MTN NIGERIA
Port Harcourt
05.2021 - Current
- Head of Sales and Trade Development South-South Region
- Provide sales and regional leadership by overseeing all aspects Product Distribution, Channel and Sales Management, Fintech Operations, Marketing and Trade Development in a ₦8 Billion region
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Implemented and developed operational standards, policies and procedures.
- Reviewed, analyzed and designed reports, dashboards, records and directives to obtain data required for planning department activities.
- Maintained frequent interaction with senior management and directors to measure goal achievement and determine areas of improvement.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
Manager
MTN NIGERIA
Jos
06.2019 - 04.2021
- Regional Sales and Trade Development, Jos
- Manage all Sales activities within the region, overseeing all aspects Product Distribution, Channel and Sales Management and Development in a ₦2 Billion Market
- Maximized performance by monitoring daily activities and mentoring team members.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Onboarded new employees with training and new hire documentation.
Electronic/Mobile Money Sales
MTN UGANDA
Kampala
04.2019 - 06.2019
- Kampala
- Seconded to work with the MTN Ugandan Sales Team with focus on Airtime Electronic distribution, Mobile Money Adoption and Customer Acquisition
- Design and drive execution of all Sales and Trade Development strategies within the 6 Divisions in Uganda with the Sales Team
- Develop marketing strategies aligned with the MTN brand strategy within the MTN Channel of distribution and cultivate programs that ensure products sell in-store with the Consumer Marketing Unit
- Measure market potential channel wise and identifying target segment to drive sales uptake and build Market Mapping/Segmentation of Market and defining Distribution objectives with the Mobile Money Team
- Worked with the Sales & Distribution Regional Team on how to maintain good relationship with Partners to ensure their profitability and achievement of MTN objectives in the region
- Conducted research and trend analysis of market and competition, review sales performance and trends and identify new prospects and sales opportunities for Uganda with focus on how to checkmate competition.
Manager
MTN NIGERIA
03.2015 - 04.2019
- Regional Sales and Trade Development, North East and South East
- Regional Sales and Trade Development, Jos
- Manage all Sales activities within the region, overseeing all aspects Product Distribution, Channel and Sales Management and Development in an over 2B Monthly Revenue Market
- Maximized performance by monitoring daily activities and mentoring team members.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Performed statistical analyses to gather data for operational and forecast team needs.
Dealer Accounts Executive (Key Account Manager)
MTN NIGERIA
Bauchi
05.2011 - 02.2015
- Manage Trade Partners, overseeing all aspects of client engagement and client projects
- Develop new route to market to generate new businesses
- Managed accounts that achieved 110% (over ₦1Billion sales Month-On-Month) which contributes over 30% of regional targets
- Monitor Sales performance trends for all accounts and develop a short and long term action plan/ strategy to assist distributors in achieving desired indicators at territorial level, (Bauchi, Gombe, Yobe and Plateau State)
- Liaise with other relevant departments (Marketing, Financial Operations, and Channels) to ensure the sales process is uninterrupted and sales targets are achieved
- Intermittently stand in for Regional Sales Manager to drive regional sales operations as the need arises.
Area Manager – Retail Sales
GLOBACOM NIGERIA
02.2008 - 05.2011
- Lead in the sales and management of the Retail Sales team, overseeing over 3,000 retail outlets in Taraba and Adamawa States, achieving over 15% month on month incremental sales in 12 months
- Responsible for all Dealer Sales activities and operations in Adamawa and Taraba states ensuring adequate pull from Dealers stockholding
- Design and drive optimal implementation of trade marketing and sales strategy interventions across the states ensuring all agreed key performance indicators are achieved
- Ensuring 100% retail availability of all Globacom products at all retail outlets through the Specialists, Business Development Executives and Sales Canvassers
- Intermittently stand in for Regional Sales Manager in acting capacity.
- Led projects and analyzed data to identify opportunities for improvement.
Consumer Sales Team Supervisor
NEIMETH PHARMACEUTICALS PLC, Pfizer Products Plc
10.2001 - 01.2006
- Responsible for all Consumer Sales activities in Abuja, Niger and Nassarawa states driving market penetration of all Over-The-Counter (OTC) products of the company
- Directly responsible for training and management of the Commissioned Sales Team in 3 states
- Ensure 100% retail availability of all brands of company consumer products at retail outlets through Commissioned Sales Team and direct redistribution
- Manage key accounts of the Company and ensure that issued targets for these Key accounts are met regularly
- Organise Weekly Patent Medicine Dealers Forum on behalf of the Company as a form of communication channel to the trade as well driving advocacy
- Liaise on behalf of the Company with Government, NGOs and Private Corporations on Sales and Marketing programs to drive market penetration and market development.
Education
Master - Data Analytics In View
University of Portsmouth
United Kingdom 02.2021 - Current
Post Graduate Certificate - Marketing
Anglia Ruskin University
Bachelor of Science Degree - Microbiology
Ambrose Alli University
01.1995 - 01.1999
Skills
Strategic planning
Affiliations
Fellow, Institute of Professional Managers and Administrators
Facilitator, Development Dimension International (DDI)
Software
Python
R
Power BI
IBM Cognos
Tableau
Certification
Certified Facilitator, Development Dimension International (DDI)
Interests
Volunteering
Coaching/Mentoring
Timeline
Senior Manager
MTN NIGERIA
05.2021 - Current
Master - Data Analytics In View
University of Portsmouth
02.2021 - Current
Manager
MTN NIGERIA
06.2019 - 04.2021
Electronic/Mobile Money Sales
MTN UGANDA
04.2019 - 06.2019
Manager
MTN NIGERIA
03.2015 - 04.2019
Dealer Accounts Executive (Key Account Manager)
MTN NIGERIA
05.2011 - 02.2015
Area Manager – Retail Sales
GLOBACOM NIGERIA
02.2008 - 05.2011
Consumer Sales Team Supervisor
NEIMETH PHARMACEUTICALS PLC, Pfizer Products Plc
10.2001 - 01.2006
Bachelor of Science Degree - Microbiology
Ambrose Alli University
01.1995 - 01.1999
Post Graduate Certificate - Marketing
Anglia Ruskin University
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