Nsikan Ekanem
Trade Marketing
Lagos,LA
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work History
Trade Marketing Manager Modern Trade
Heineken Nigeria - Nigerian Breweries PLC
Surulere, Lagos
05.2017 - Current
- Support front line sales teams by developing data and insights, aligning plans, providing effective activation solutions, and supporting the selling process.
- Responsible for designing and driving implementation of promotions, depletion schemes including events and sponsorship for the team.
- Assist with the creation, review, and implementation of the Modern Trade ‘Picture of Success’ to ensure excellent outlet execution.
- Interface with Area Sales Managers & Sales Executives on executing key initiatives in Modern trade.
- Drive excellent implementation of trade marketing strategic programs and innovations.
- Design Modern Trade initiatives in conjunction with Modern Trade Business Manager/Area Sales Manager.
- Manage and ensures proper usage, as well as functionality of company assets within Modern Trade. Primarily chiller management through the use of Asset Manager tool.
- Responsible for developing, procuring, and deploying relevant Point of sales materials in Modern Trade outlets to support frontline executions, promotions and initiatives.
- Take leadership in the management of Brand Ambassadors and other third parties assigned to Modern Trade.
- Work with relevant departments (Consumer and Market Insights, Marketing, Data Analytics, Finance) to get insights that will help in the development of winning solutions for Modern Trade.
- Responsible for post-evaluation of promotions and activations, with input from Commercial Control.
Sales Executive
Heineken Nigeria - Nigerian Beweries PLC
Lagos, Lagos
12.2009 - 05.2017
- Manage and oversee the business resource allocation.
- Develop joint business plans and negotiations.
- Implementation of channel and brand marketing initiatives with key aims to achieve key performance indicators including sales volume of all focus brands and shopper drivers activation.
- Activation of customer drivers in all outlets within the assigned cluster.
- Develop, prepare, and implement agreed sales & promotional plans for Modern Trade customers, consistent with overall sales, volume, and pricing goals.
- Provide input into the forecasting, planning, and preparation of the budget.
- Drive outlet recruitments and Excellent Outlet Execution.
- Ensure overall servicing of customers is effective and optimal for both customers and the company.
- Ensures service delivery standards and solutions will demonstrate results of the company's key metrics i.e. financial, market share, efficiency, and effectiveness.
- Keep management informed of sales activities and channel performance by submitting timely and accurate activity, forecasting and results reports regularly.
- Asset and stock management within the assigned cluster.
- Work closely with the Outsourcing partners for proper supervision of 3rd party employees.
Education
Bachelor Of Science - Applied Chemistry
01.2000 - 06.2006
Skills
Excellent communication and interpersonal skills
Strategic thinking and problem-solving abilities
Customer Service
Time Management
Work effectively in a cross-functional team environment
Strong analytical and data-driven decision-making skillss
Proficient in Microsoft office
Budgeting and Allocation
Collaboration skills
Accomplishments
- Developed Modern Trade Standard Operating Procedure detailing End-to-End processes in Customer Management, Retail Management, and Asset Management.
- Collaborated with team of eighteen in the development of a sales execution document to achieve Excellent Outlet Execution in Modern Trade.
Reference
To provide on request.
Timeline
Trade Marketing Manager Modern Trade - Heineken Nigeria - Nigerian Breweries PLC
05.2017 - Current
Sales Executive - Heineken Nigeria - Nigerian Beweries PLC
12.2009 - 05.2017
University of Uyo - Bachelor Of Science, Applied Chemistry
01.2000 - 06.2006