Nsikan Ekanem

Work History

Heineken Nigeria - Nigerian Breweries PLC

Surulere, Lagos

05.2017 - Current

Support front line sales teams by developing data and insights, aligning plans, providing effective activation solutions, and supporting the selling process.
Responsible for designing and driving implementation of promotions, depletion schemes including events and sponsorship for the team.
Assist with the creation, review, and implementation of the Modern Trade ‘Picture of Success’ to ensure excellent outlet execution.
Interface with Area Sales Managers & Sales Executives on executing key initiatives in Modern trade.
Drive excellent implementation of trade marketing strategic programs and innovations.
Design Modern Trade initiatives in conjunction with Modern Trade Business Manager/Area Sales Manager.
Manage and ensures proper usage, as well as functionality of company assets within Modern Trade. Primarily chiller management through the use of Asset Manager tool.
Responsible for developing, procuring, and deploying relevant Point of sales materials in Modern Trade outlets to support frontline executions, promotions and initiatives.
Take leadership in the management of Brand Ambassadors and other third parties assigned to Modern Trade.
Work with relevant departments (Consumer and Market Insights, Marketing, Data Analytics, Finance) to get insights that will help in the development of winning solutions for Modern Trade.
Responsible for post-evaluation of promotions and activations, with input from Commercial Control.

Heineken Nigeria - Nigerian Beweries PLC

Lagos, Lagos

12.2009 - 05.2017

Manage and oversee the business resource allocation.
Develop joint business plans and negotiations.
Implementation of channel and brand marketing initiatives with key aims to achieve key performance indicators including sales volume of all focus brands and shopper drivers activation.
Activation of customer drivers in all outlets within the assigned cluster.
Develop, prepare, and implement agreed sales & promotional plans for Modern Trade customers, consistent with overall sales, volume, and pricing goals.
Provide input into the forecasting, planning, and preparation of the budget.
Drive outlet recruitments and Excellent Outlet Execution.
Ensure overall servicing of customers is effective and optimal for both customers and the company.
Ensures service delivery standards and solutions will demonstrate results of the company's key metrics i.e. financial, market share, efficiency, and effectiveness.
Keep management informed of sales activities and channel performance by submitting timely and accurate activity, forecasting and results reports regularly.
Asset and stock management within the assigned cluster.
Work closely with the Outsourcing partners for proper supervision of 3rd party employees.