Nnamdi Iloanya
Ikeja
Summary
Regional Sales Manager with a strong record of driving growth through strategic market analysis and effective team collaboration. Proven ability to enhance operational efficiency and implement successful route-to-market strategies. Experienced in leading diverse teams to achieve sales targets and optimize distribution processes, I am committed to leveraging data insights to improve performance and market penetration.
Overview
8
8
years of professional experience
Work History
Regional Sales and Distribution Manager
Target Distribution Africa
Lagos, Nigeria
08.2020 - Current
- Directed regional route to market sales and distribution across Lagos, Ogun, and Oyo States, managing a workforce of over 120 commercial professionals.
- Oversaw distributor network operations, ensuring optimal inventory levels and accurate demand planning for seamless sales execution.
- Executed rollout and integration of distributor and sales management platforms(Kuja and Intrade), enhancing stock visibility and order efficiency.
- Achieved consistent year-on-year growth exceeding 18% through effective route-to-market strategies and disciplined execution.
- Drove business performance via structured governance, KPI monitoring, and territory optimization initiatives.
- Collaborated with key distributors and stakeholders to align strategies and resolve operational challenges.
- Enhanced field team capabilities through continuous development programs and support for distributor partners.
- Maintained uninterrupted product availability to support daily sales efforts across all territories.
Route to Market Manager
Target Distribution Africa
Lagos, Nigeria
09.2017 - 08.2020
- Directed and supervised peak team of 60 market developers, deploying and onboarding them on new sales-reporting technologies such as RPMS, M-Commerce, and Intrade.
- Achieved average 22% year-on-year growth from 2017 to 2020 through territory expansion and optimized field execution.
- Closed sales distribution gaps in underserved areas, enhancing market share and product penetration for AB InBev.
- Strengthened overall channel effectiveness by improving sales conversion rates in low-performing territories.
- Coordinated promotional campaigns to drive customer engagement and sales growth.
- Developed marketing strategies to enhance brand visibility in target markets.
Education
B.Engr - Civil Engineering
University of Nigeria, Nsukka
Enugu, Nigeria02-2014
Skills
- Customer relationship management
- Market analysis
- Route optimization
- Distributor management
- Inventory management
- Sales forecasting
- Team leadership
- Training and development
- Strategic collaboration
- Supply chain optimization
- Project management
- Operational oversight
- Analytic tools and methods
Languages
English
Native
Native
References
References available upon request.
Timeline
Regional Sales and Distribution Manager
Target Distribution Africa
08.2020 - Current
Route to Market Manager
Target Distribution Africa
09.2017 - 08.2020
B.Engr - Civil Engineering
University of Nigeria, Nsukka