NAUSHAD EARACH BHAMGARA
Lagos,Nigeria
Summary
Sr. GENERAL MANAGER /BUSINESS HEAD. Agile and Result-Oriented Professional with an unmatched track record of nearly 35 years in Sales /Marketing & Distribution Management with proficiency in formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals Visionary & Strategist with expertise in developing and implementing financial and operational controls that improve P&L scenario, business growth and competitive position of the firm Skilled in making decisions regarding the business process to enable end- to-end success, continuously working towards making the organization more effective and productive, through utilization of business process, common tools and business practices Knowledge Purview entails: Category Management, Product Life Cycle Management, Demand Planning, and Depth & Width of Distribution, Business Analytics- Market & Competitor Analysis and Market Categorization & Product Positioning Successful in providing consistent partner management to ensure partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy Comprehensive knowledge of creating new partners and harvesting untapped business opportunities; recognized for identifying and networking with financially strong channel partners, resulting in deeper market penetration & improved market share Leveraged capability of recruiting, motivating and leading talented professionals; expertise in building large teams that well exceed corporate expectations
Overview
39
39
years of professional experience
6
6
years of post-secondary education
Work history
SR. GENERAL MANAGER
CONTACT GLOBAL / BRENTWOOD MULTISERVICES GLOBAL LT
Lagos, NIGERIA
2020.02 - Current
- LICENCED LOTTO OPERATIONS
- GO TO MARKET STRATAGY IS WITH POS TERMINALS AND WEB SITE
- INTRODUCED USSD SHORT CODE FOR CUSTOMERS TO PLAY LOTTO
- INTRODUCED CONSUMER APP.
- INTRODUCED MOBILE APP FOR AGENTS WHICH REDUCED COST OF TERMINALS
- ADDED 3 RD PARTY NEW PAYMENT GATE WAY OR CUSTOMERS TO PAY IN AND CASH OUT WHICH INCREASED SALES
- WORKING ON A NEW PROJECT FOR LOTTO TICKETS TO BE SOLD AT SUPER STORES
- INTRODUCED NEW GAMES AND DRAWS
- INTRODUCED JACKPOT
- WORKING ON NEW PROJECTS FOR SPORTS BETTING AND CASINO LICENCING
- INCREASED SALES REVINUE AND PROFITS IN THE LAST FINANCIAL YEAR
- ORGANISED AGENT FORMS
- ORGANISED STAFF TRAINING PROGRAMS TO MOTIVATE THEM AS MARKET CONDIDTIONS ARE TOUGH
SALES DIRECTOR
Suntory Beverages & Food Nigeria Limited
LAGOS, NIGERIA
2019.07 - 2020.01
- Allocated budgets to support channel partner programs, identified and nurtured key solution providers for leveraging channel strategy & improving on the ROI
- Led the expansion of distribution network and accomplished steady increase in sales Developed relationships with the distribution networks for exploring and developing opportunities
- Led the global channel strategy, translated product and business strategies into executable channel plans and drove implementation in 6 region with a team of 7 members
- Worked closely with top-tier 5 LAGOS channel partners on custom marketing programs that resulted in revenue enhancement from Naira 50 M to Naira 55 M / USD from 138,000 to 153,000 growth of 10 % in Lagos Market
- Formulated and executed go-to-market strategies with the help of SFA (Sales force Automation) which got us a lot of market information and helped us to stream line distribution to all channels in the market in a systematic call frequency and services
- Developed and planned promotional campaigns
- Implemented Distribution Expansion and penetration Plan in rural semi-rural areas and increased Distributor base from 90 to 120 distributors Pan Nigeria
- Successfully increased the Sales Volume from 800,000 cases to 1 M cases monthly there by increase the revenue from Naira 2 b to 2.5 b / USD 5 m to 6.25 m monthly
- Result Areas:
- Identifying a spectrum of different dealers, implementing new opportunities, maintaining constant dealer network followed by creating brand loyalty
- Executing monthly sales forecasting and competitive analysis to identify accurate performance levels and requirement for growth into current and additional vertical markets and product categories
- Administering potential channel conflict with other firm sales channels by fostering excellent communication internally and externally and through strict adherence to channel rules of engagement
- Developing the strategy & plans for organization's business operations; conceptualizing & developing new business strategies leading to an increase in turnover & profitability of the organization
- Leading complete channel sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business orders are executed properly and profitably
- Analyzing competitive & market insights for new business opportunities, evaluating customer specific strategies and updating internal stakeholders of competitive threats
- Expanding business in the assigned portfolio by devising GTM/RTM strategies and consistently improving profitability of the company; identifying new streams for long-term revenue growth
- Defining product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives
- Maintaining relationships with key decision makers in target organizations for business development; setting-out quality standards for various operational areas and ensuring a high-quality customer experience while adhering to SLAs
- Heading the profit centric operations along with managing strategic relationships, market analysis & expansion, and competency development
- Contributing in key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction
- Ramping up operational efficiency with cross-functional skills and ensuring on-time deliverables within preset cost parameters while adhering to respective procedures/norms
- Guiding, mentoring & monitoring the performance of team members for ensuring efficiency in process operations and meeting of individual & group targets; training channel partner staff, developing channel-wide demand generation programs and tracking results
- Fostering a teamwork/open-door environment; guiding, nourishing & monitoring the performance of team members to ensure efficiency in process operations; developing competency among the team members
COMMERCIAL AND OPERATIONS MANAGER
Contac Global, Afri one Nigeria Ltd
LAGOS, NIGERIA
2018.09 - 2019.06
- Worked as an In -Charge of B2B channel & Implemented University project by opening New centers in campus for Entrepreneur Education workshop for students on mobile phone assembling & servicing for them to get employment as soon as possible
SR COMMERCIAL MANAGER
GLO Communication Ltd
LAGOS, NIGERIA
2017.02 - 2018.08
- Worked as an In-charge of Franchise Customer Care Operations Pan Nigeria COFO
- Increased selling Points on a COCO -Company owned and Company operated to FOFO -Franchise owned and Franchise operated model established 100 new Customer Centers under FOFO model which was very profitable and fast to roll-out this gave us advantage of being closer to customers, increased sales and services by solving customer complains effectively and timely Set-up 200 Kiosk in CONOIL Filling Stations across Nigeria
- Worked on various Projects to improve logistics across all network towers and supply of petroleum products/lubricants to all CONOIL outlets.
- Delivered exceptional staff performance through effective training and mentoring of [Number] employees.
Seven up Bottling Company Nigeria Plc
2015.01 - 2017.01
- Acted as an In-charge of Abuja, Kano, Kaduna Bottling Plant Supply Chain, Sales & Distribution, Training, Improving Market Share, Budget & Cost Controls, New Product Launches; improved sales through introduction of AS & D (Alternative Sales And Distribution) in North and appointment of Mega Distributors in place of 24 Depot Operations
COUNTRY MANAGER KENYA -GENERAL MANAGER LAGOS /IBA
PEPSI /SEVEN UP BOTTLING COMPANY NIGERIA PLC.
LAGOS, NIGERIA
2001.03 - 2014.12
- LEAD A TEAM OF 8 FUNCTIONAL HEADS QUALITY ,ENGINEERING,FINANCE,INVENTORY,DISTRIBUTION AND LOGISTICS,SUPPLY CHAIN,SALES AND MARKETING HR FUNCTIONS WITH 320 STAFF
- ACHIEVED SALES AND FINANCIAL BUDGETS
- INTRODUCED UNDER THE CROWN SALES PROMOTIONS
- LAUNCHED MOUNTAIN DEW IN NIGERIA WHICH WAS A GREAT SUCESS
- LAUNCHED PET IN NIGERIA AS ONE WAY PACKS WHICH INCREASED SALES
- WE HAD DIRECT DISTRIBUTION TO THE RETAIL MARKET THERE BY ABLE TO DO DOOR TO DOOR SALES BY ROUTE
- INTRODUCED 3RD PARTY WHOLESALES
- WORKED ON MUSICAL NIGHTS BRAND PROMOTIONS AS PEPESI TIE UP WITH MUSIC SHOWS WITH LOCAL TALENT
- Infiltrated [Type] markets through exceptional global brand marketing development strategy, resulting in £[Amount] annual increase in total net revenue.
- Formulated and led expert execution of [Type] strategy to achieve [Result].
- Generated and presented [Timeframe] [Type] reports disclosing new business leads, budgetary governance and regulatory compliance.
- Spearheaded organisational changes by updating staff on company's [Type] expansion plan to enhance employee motivation, project transparency and business-wide strategy alignment.
Head of Profit Center
Bhojsons & Company Nigeria Plc
Lagos, NIGERIA
1997.01 - 2001.02
- Acted as a Head of Profit Center in Trading Division which imported various white goods, Electronics, Consumer Durable, Like Generators
- Brands Like Ariston, Daewoo, Admiral, Kirloskar & Dab Pumps
GENERAL MANAGER SALES AND MARKETING
HALDIRAMS FOOD INTERNATIONAL
NAGPUR, INDIA
1994.04 - 1997.01
- Tracked KPIs to drive profitability and target delivery.
- Recruited top-performing candidates to build staff retention and team performance.
- Delivered business strategy to drive revenue and operational efficiencies.
- Monitored and evaluated teams, identifying and targeting opportunities for improvement.
- INTRODUCED C&F SYSTEM TO CONSOLIDATE DISTRIBUTION AND MOVE FROM TRADITIONAL SYSTEM TO PROFESSIONAL SYSTEM
- INTRODUCED FLEX PACAKAGING SYSTEM IN INDIA
- WORKED ON RESEARCH AND DEVELOPMENT TO MAINTAIN FRESHHNESS OF PRODUCTS
Sales & Marketing Manager
Dinshaw Frozen Foods & Dairy
Nagpur
1990.01 - 1994.03
Regional Sales Manager
Cadbury India
Mumbai
1985.04 - 1989.12
Education
Graduation Diploma - Sales & Marketing Management
Bharatia Vidya Bhavan Business School
NAGPUR / INDIA 1982.03 - 1983.04
B.Com - ECONOMICS , ACCOUNTING , STATICTS
Hislop College Nagpur University
NAGPUR / INDIA 1976.03 - 1981.03
Skills
- Soft Skills
- Communicator
- Innovator
- Thinker
- Collaborator
- Intuitive
- Succession planning
- Strategic thinking
- Contract negotiating
- Training and development
Accomplishments
- Strategic Planning & Execution Channel & Distribution Management Sales & Business Development
- Business Excellence & Innovation Profitability Management
- Lead & Revenue Generation AS&D/RTM & GTM Strategies Competitor/Market Analysis Category Management
- Key Account Management Budget & Resource Management Sales Planning & Forecasting Marketing strategy product Dev
- Team Management & Leadership
- Competent in exploring potential business avenues & managing sales operations for achieving the business targets while focusing on top line & bottom line profitability across the industry
- Expertise in initiating market development efforts, identifying & appointing/managing channel partners to achieve the organizational goals and increasing business growth
Additional Information
- Visa Status: Yes Valid work permit
Languages
English
Fluent
Timeline
SR. GENERAL MANAGER
CONTACT GLOBAL / BRENTWOOD MULTISERVICES GLOBAL LT
2020.02 - Current
SALES DIRECTOR
Suntory Beverages & Food Nigeria Limited
2019.07 - 2020.01
COMMERCIAL AND OPERATIONS MANAGER
Contac Global, Afri one Nigeria Ltd
2018.09 - 2019.06
SR COMMERCIAL MANAGER
GLO Communication Ltd
2017.02 - 2018.08
Seven up Bottling Company Nigeria Plc
2015.01 - 2017.01
COUNTRY MANAGER KENYA -GENERAL MANAGER LAGOS /IBA
PEPSI /SEVEN UP BOTTLING COMPANY NIGERIA PLC.
2001.03 - 2014.12
Head of Profit Center
Bhojsons & Company Nigeria Plc
1997.01 - 2001.02
GENERAL MANAGER SALES AND MARKETING
HALDIRAMS FOOD INTERNATIONAL
1994.04 - 1997.01
Sales & Marketing Manager
Dinshaw Frozen Foods & Dairy
1990.01 - 1994.03
Regional Sales Manager
Cadbury India
1985.04 - 1989.12
Graduation Diploma - Sales & Marketing Management
Bharatia Vidya Bhavan Business School
1982.03 - 1983.04
B.Com - ECONOMICS , ACCOUNTING , STATICTS
Hislop College Nagpur University
1976.03 - 1981.03