Nathaniel A Shofarasin
Abuja
Summary
Dynamic Executive Director with a proven track record at White-Jets Limited, driving 15% revenue growth through strategic business leadership and stakeholder collaboration. Expert in sales strategy and critical thinking, I excel in optimizing operations and enhancing customer satisfaction, consistently achieving ambitious targets while fostering strong relationships across diverse teams.
Overview
17
17
years of professional experience
Work History
Executive Director
White-Jets Limited
Abuja
02.2024 - Current
- Providing leadership and direction, developing and executing comprehensive Business growth and distribution strategies across the markets, managing customer and logistics partners relationships, analyzing market trends, overseeing commercial and distribution plans.
- Ensuring the achievement of overall business revenue, distribution and cost reduction targets, while collaborating closely with cross-functional leads to drive market penetration and increase market share.
- Led efforts to enhance the organization's brand perception and maintain strong relationships with key stakeholders.
- Successfully developed and implemented the Go to Market and transportation (network optimization) strategy.
- Successfully reorganized of the Commercial and distribution teams resulting in 15% revenue growth.
Area Manager (Ready-mix Division)
Holcim
Lagos/Abuja
01.2022 - 12.2023
- Provided leadership for day-to-day operations, leveraging business acumen in developing productivity optimization strategies.
- Developed, implemented, and maintained quality control procedures and optimized the efficiency of each department's processes and procedures.
- Develop and execute comprehensive sales and logistics strategies to achieve company objectives and targets.
- Ensured adherence to industry trends, regulations, laws with permits and licenses.
Head of Logistics
Holcim
Gombe
01.2017 - 12.2021
- Managed value chain from movement of raw materials, warehousing, and distribution to customers to optimize costs, improve efficiency and profitability, customer service and safety.
- Restructured existing procedures or opportunities for streamlining activities to meet product distribution needs.
- Direct the movement, storage, monitoring of inventory costs and keep key productivity ratios above competitors'.
- The performance help achieve efficient management of supply chain processes with the desired results as per Group supply chain model and Country strategy.
- Increased on-time delivery rates by strategizing shipments and proactively addressing potential delays or issues.
- Developed and implemented a LPIP and safety roadmap leading to reduction in accidents by 95% and elimination of fatalities by 100%.
- Re-organized logistics operating model by strategically reducing Ex-work and developing delivered model from 85/15% to 15/85% in 3 years.
- Re-modelling delivery model led to ownership of markets and management and increase in market share by 10% across the Northern markets.
- Developed strong relationships with key suppliers, resulting in improved service levels and cost savings.
Head, Customer Services
Holcim
Lagos
01.2015 - 12.2017
- Provide leadership for the Customer Services Unit and manage the entire order processing and service fulfilment operations, based on the agreed customer service levels.
- Manage and co-ordinate the Sales order cycle and Customer Relationship function within the organization and ensure that the highest standards of customer service are exercised in pursuit of long term relationships with our customers for sustainable profitability, thereby supporting the development and implementation of the Commercial Strategy for Holcim.
- Developed and implemented business strategies resulting in 21% business growth.
- Used critical thinking to break down problems, evaluate solutions and implemented impactful decisions leading to improved customer Satisfaction by 45%.
- Drove improved operations and provided exceptional service leading to 85% NPS and 90% retention level.
Divisional Sales Manager, Northern Division
Guinness Nigeria PLC (Diageo)
Jos
01.2012 - 12.2012
- Responsible for leading, developing and coaching a team of 4 Mid-level Managers: Divisional activation manager, Divisional capability manager, Distributor development managers and Area sales managers to increase sales growth across the Division.
- Drove the achievement of sales objectives and market share increase.
- Expanded market reach for MG & Guinness Smooth by 25% through identifying new business opportunities and forging strategic partnerships.
- Consistently achieved growth sales by 20% within the company's regional divisions based on outstanding performance metrics.
- Developed and executed targeted trade marketing campaigns leading to 28% increased brand visibility and penetration.
- Increased client retention rates by addressing customer complaints promptly and providing exceptional after-sales support services regularly leading to repeated sales by 33%.
- Contributed valuable insights to the development of corporate sales strategies, leveraging regional expertise to support overall business objectives.
Commercial Planning & Activation Manager - Sales Automation (INTOUCH)
Guinness Nigeria PLC (Diageo)
Lagos
01.2010 - 12.2011
- A member of the Project team. Responsible for developing and implementing live sales standards and procedures by analyzing market insights and one plan to improve sales across the markets.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Monitored and analyzed business performance to identify areas of improvement and make necessary task adjustments.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
Area Sales Manager, Business Development Manager & Retail Manager
Guinness Nigeria/Unilever Nigeria Plc
Kaduna, Abuja, Kano, PH, Aba
08.2008 - 12.2010
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Developed realistic plans and executed multi-year growth plan to meet financial and operational targets.
- Located and pursued business opportunities for company to consistently meet targets.
- Fostered and deepened new business partnerships with local and national clientele.
- Worked with customers to anticipate current and expected business challenges.
- Increased sales by implementing effective marketing strategies and customer engagement techniques.
Education
Certificate - Organizational Leadership
Lafarge Academy
Paris01.2014
Job Evaluation Certification - Human Resources Management
Hays
Lagos01.2014
Basic Certificate - Leadership
Daystar Leadership Academy
Lagos, Nigeria01.2011
Certificate - Standards of Excellence in Distribution Management
Diageo Academy
Lagos, Nigeria01-2011
Certificate - Coaching & Accompaniment
Diageo Academy
Lagos Nigeria01-2010
MBA - Business Administration, Entrepreneurship & Marketing
University of Abuja
Abuja, FCT01.2008
Bachelor of Science - Business Administration
University of Abuja
Abuja FCT01.2003
Skills
- Business leadership
- Sales strategy and execution
- Digital literacy and communication
- Coaching and time management
- Revenue growth and cost reduction
- Customer focus and results orientation
- Critical thinking and problem solving
- Stakeholder management and collaboration
- Adaptability and flexibility
Credentials
- Fnimn
- MBA
- B.Sc
References
- Alhaji Ibrahim Aminu, Managing Director, Ashaka Cement Limited (Holcim), Gombe State
- Prince Samuel Adedoyin, Chairman, Doyin Group of Companies, Lagos State
- Mr. A. A. Osifo, Lecturer, Ambrose Alli University, Ekpoma, Edo State
Professional Associations
- Nigerian Inst. Of Marketing of Nigeria, Fellow, 2020
- Nigeria Inst. Of Management, Member, 2007
Professional Development
- Volunteer @ Nigeria Economic Summit Group (NESG), 2025
- Early Career Leadership Program, Holcim Group, 2023
- Key Account Management Leadership Course, Holcim Group, 2023
- Executive/Leadership Coaching program, OutSidein HR, 2022
- Thought Leadership course, LBS, 2017
- Logistics & Supply Chain Management Course, LBS, 2016
- Executive Development Program, LBS, 2015
- Advance Management Development Program (Organisational Leadership), LBS, 2013
- Basic Certificate in Leadership, Daystar Academy, 2011
Timeline
Executive Director
White-Jets Limited
02.2024 - Current
Area Manager (Ready-mix Division)
Holcim
01.2022 - 12.2023
Head of Logistics
Holcim
01.2017 - 12.2021
Head, Customer Services
Holcim
01.2015 - 12.2017
Divisional Sales Manager, Northern Division
Guinness Nigeria PLC (Diageo)
01.2012 - 12.2012
Commercial Planning & Activation Manager - Sales Automation (INTOUCH)
Guinness Nigeria PLC (Diageo)
01.2010 - 12.2011
Area Sales Manager, Business Development Manager & Retail Manager
Guinness Nigeria/Unilever Nigeria Plc
08.2008 - 12.2010
Certificate - Organizational Leadership
Lafarge Academy
Job Evaluation Certification - Human Resources Management
Hays
Basic Certificate - Leadership
Daystar Leadership Academy
Certificate - Standards of Excellence in Distribution Management
Diageo Academy
Certificate - Coaching & Accompaniment
Diageo Academy
MBA - Business Administration, Entrepreneurship & Marketing
University of Abuja
Bachelor of Science - Business Administration
University of Abuja