Mustapha Isa Yakubu

Promoted from career coach to senior carer coach after 5 months due to excellence in leadership and taking ownership of projects

• Played a key role in defining and executing the implementation of a new career service product called job search 2.0. This led to a significant improvement in the time it took for graduates to secure jobs
• Led numerous career related workshops for students from over 30 different countries. Consistently averaging a rating of 4.9/5 from participants
• Own and execute various projects in collaboration with departments such as product, engineering, student success etc
• Daily live video calls with different coaching clients, solving career related problems
• Led the development of coaching dashboard; worked with engineering, data and product departments to ideate, build and launch the dashboards. This improved coaching efficiency by over 35%
• Coaching alums and students; managing over 90 students and alums per quarter

Careerli provides free career resources and paid personalized career services to job seekers. Managed careeli.com; design, content creation, online courses, webinars, sales & marketing.

• Managed a team of 5 people.
• Drove growth by effectively analyzing online ads, customer and traffic data and using that data to make product and marketing decisions.
• Managed ads, lead generation, customer experience and service for clients and enrollees of various online career courses
• Achieved profitability only 3 Months after launch. Consistent MoM growth.

AIC Africa Infotech Consulting is a holistic digital and IT consulting company that provides consultations on digital strategy and implementation. Served as a digital consultant and customer success manager

• Led digital consultations and transformation projects for SMEs.
• Led the ideation and development of various digital products
• Monitored customer progress and addressed customer inquiries with timely and accurate updates.
• Analyzed customer data to identify trends and develop strategies to improve customer success metrics.

Jumia is one of the biggest E-commerce companies in Africa. Key tasks; increase sales revenues, increase brand awareness (online & Offline) and drive sales agents recruitment.

• Surpassed sales quota target by 60%
• Provided sales trainings to over 1,000 sales agents
• Analyzed complex daily, weekly & monthly data (sales, products, regions, orders, cancellations, margins, ad ROI etc) to drive decision making in terms of sales, marketing, product placements and partnerships.
• Collaborated with numerous teams to introduce new products to the Northern region of Nigeria that increased monthly active users and reduced churn by 11%

Frimb is a social platform that allows users to easily discover and share recipes with other foodies worldwide. Served as the main contact for product, sales, marketing and partnerships,

• Led product manager; UI & UX specification, customer research, product specification, product marketing, product development and launch
• Grew the social media channels by over 400%
• Cultivated interpersonal skills by building positive relationships with others in the food and beverage industry across europe