MUSA OTOKITI
Lagos
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
10
10
years of professional experience
21
21
years of post-secondary education
Work History
Sales Manager
AMBER ENERGY DRINKS
LAGOS, Lagos
04.2022 - Current
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Increased year-on-year sales by 90%, implementing strategic business growth and retention initiatives.
- Hired and trained dedicated and high-achieving sales teams.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Achieved exceptional client satisfaction feedback and ratings.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Produced regular reports with in-depth detail of sales performance.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
Area Sales Representative
AMBER ENERGY DRINKS
LAGOS, Lagos
11.2020 - 04.2022
- Established customer needs by performing thorough cost-benefit analysis (CBA).
- Optimized sales generation by analyzing sales metrics and adjusting strategy planning.
- Acted as central point of contact for numbers of clients, confidently resolving queries using expertise.
- Implemented incentives to encourage customer referrals, generating in additional revenue.
- Gained fifteen new clients (distributor) in three months by implementing effective client acquisition strategies and identifying emerging market opportunities.
Field Marketing supervisor
Unilever
Ilorin, Kwara State
03.2016 - 03.2020
- Coordinated team of ten to successfully execute different marketing strategies, achieving positive turnout
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Worked within set financial constraints, keeping marketing expenses low.
- Reviewed, edited and approved marketing assets, maintaining communication quality levels.
- Established campaign platforms for channeling marketing content to clients.
- Implemented strategies to engage and attract customers, increasing brand engagement and sales.
Sales Representative
Doc Charles Nigeria Limited- Unilever Distributor
Benin City, Edo
01.2013 - 12.2015
- Prepared sales contracts and oversaw signing of both parties.
- Collected and processed payments.
- Adapted sales techniques to specific clients and promoted products based on individualized client needs.
- Helped resolve client problems quickly with superior customer service.
Education
(B.Sc. (Ed) Degree in Transport Management - Transport Management
Tai Solarin University of Education
Ijebu-Ode, Ogun State 04.2006 - 10.2011
Certificate in Fish Farming - Vocational Studies
Tai Solarin College of Vocational Studies
Ogun State 03.2006 - 06.2010
Merit in Project Management Professional - Project Management Profession
HiiT
Ibadan, Oyo State 12.2013 - 01.2014
Senior Secondary School Certificate -
Owode Secondary School
Owode Yewa, Ogun State 09.1998 - 07.2003
First School Leaving Certificate -
Yaba Model Primary School
Surulere, Yaba, Lagos 08.1991 - 07.1997
Skills
- Customer acquisition and retention
- Energetic
- Lead generation
- Customer rapport
- Rapport and relationship building
- Team oversight
- Persuasive negotiations
- Market intelligence
- Financial records analysis
- Sales territory growth
- Brand-building strategies
- Superb time management
- Territory sales management
Languages
English
Upper intermediate
Timeline
Sales Manager
AMBER ENERGY DRINKS
04.2022 - Current
Area Sales Representative
AMBER ENERGY DRINKS
11.2020 - 04.2022
Field Marketing supervisor
Unilever
03.2016 - 03.2020
Merit in Project Management Professional - Project Management Profession
HiiT
12.2013 - 01.2014
Sales Representative
Doc Charles Nigeria Limited- Unilever Distributor
01.2013 - 12.2015
(B.Sc. (Ed) Degree in Transport Management - Transport Management
Tai Solarin University of Education
04.2006 - 10.2011
Certificate in Fish Farming - Vocational Studies
Tai Solarin College of Vocational Studies
03.2006 - 06.2010
Senior Secondary School Certificate -
Owode Secondary School
09.1998 - 07.2003
First School Leaving Certificate -
Yaba Model Primary School
08.1991 - 07.1997
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