MUHAMMED ABDULMUJEEB
Digital Marketing
Ilorin,KW
Summary
Professional copywriter skilled in crafting compelling and persuasive content. Strong background in creating engaging copy for diverse platforms, driving audience engagement, and enhancing brand voice. Team-oriented, adaptable, and focused on delivering high-impact results. Proficient in SEO, content strategy, and creative storytelling.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Freelance Copywriter & Email Marketing Specialist
01.2025 - 03.2025
- Wrote high-converting email campaigns, landing pages, and sales copy that boosted engagement and conversion rates.
- Built and tested nurture sequences using segmentation and A/B testing to enhance deliverability and performance.
- Create SEO-driven blog content and marketing materials that drive traffic and lead generation.
- Collaborated with creative teams to maintain consistent messaging and audience-focused communication.
- Developed engaging copy for various digital platforms, enhancing brand voice and audience engagement.
- Collaborated with the marketing team to create compelling content strategies aligned with target demographics.
- Collaborated with the marketing team to create compelling content strategies aligned with target demographics.
Content Writer
Swot Team Organization for Educational Development
01.2019 - Current
- Collaborated with marketing and training teams to produce engaging, persuasive copy across digital and print platforms, enhancing audience connection.
- Assisted in storytelling and content planning, ensuring brand alignment and driving impactful messaging for target audiences.
- Contributed to digital communication strategy for community projects and events, increasing participation and enhancing visibility.
- Research, draft, and edit educational and vocational content that supports the organization’s youth development mission.
- Researched and developed engaging educational content for diverse audiences.
- Collaborated with subject matter experts to ensure content accuracy and relevance.
Marketing & Sales Intern
HNG Tech
10.2025 - 10.2025
- Conduct market research and develop brand positioning strategies for tech startups and digital products.
- Craft persuasive sales copy and email marketing campaigns that convert readers into active users.
- Support content strategy and SEO alignment to enhance visibility and user engagement.
- Collaborate with design, development, and growth teams to test and optimize marketing campaigns.
- Blend data-driven insights with emotional storytelling to create messages that sell ideas, not just products.
- Assisted in developing sales presentations and promotional materials for client engagements.
- Conducted market research to identify potential leads and enhance target audience strategies.
Campus Ambassador
Cowrywise
01.2024 - 01.2025
- Organized and promoted campus events, increasing app sign-ups and enhancing brand awareness.
- Developed educational content on budgeting, investing, and personal finance, fostering financial literacy among students.
- Advocated for financial literacy and savings culture across student communities.
- Collaborated with Cowrywise marketing team to gather user feedback, informing strategies for improved user engagement.
- Enhanced digital marketing strategies through targeted campaigns., community building, and communication skills through hands-on campaigns.
- Engaged with student organizations to promote Cowrywise financial literacy programs.
- Assisted in organizing campus events to enhance brand awareness and user engagement.
Education
BSc - Mathematics
University of Ilorin
NigeriaSkills
Direct-Response Content creation
Email Automation
Landing Page Optimization
Conversion Optimization
A/B Testing
SEO & Keyword Strategy
Content writing
Creative writing
Copy editing
Copywriting
Creative storytelling
Canva Design
Video Editing (CapCut, VN)
Certification
Email Marketing – Udemy, Content Marketing – eMarketing Institute, Digital Marketing & Content Creation – Side Hustle Internship, SEO & Digital Advertising – Digital Ad Expert by Aleph
Timeline
Marketing & Sales Intern
HNG Tech
10.2025 - 10.2025
Freelance Copywriter & Email Marketing Specialist
01.2025 - 03.2025
Campus Ambassador
Cowrywise
01.2024 - 01.2025
Content Writer
Swot Team Organization for Educational Development
01.2019 - Current
BSc - Mathematics
University of Ilorin