MUBARAK TAIWO OLAGUNJU
Kano
Summary
An enthusiastic, articulate sales and marketing professional ready To add value to the organization by bringing to bear my key competencies in achieving the organization’s set goals and objectives. I am a dynamic, intelligent, result driven person with good interpersonal relations, ability to work under stress, ability to multi-task, highly self-motivated, oriented and able to take on decision making responsibilities when the need arises.
Driven Area Sales Manager with [8]+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
16
16
Certifications
15
15
years of professional experience
Work History
Area Sales Manager
Oriental Foods Industry Limited
01.2025 - Current
- Recruitment of key distributors and Bulk buyers in territories coverage
- Generate Primary sales with new and existing distributors
- Territory growth and development
- Recruiting and training secondary sales team
- Ensure customer get returns on investment ROI
- Development of sales channels in open market, proximity, period market, neighborhood stores and secondary towns
- Cascading and execution of primary and secondary sales support to Key distributor, wholesalers and retailers
- Ensure presence of POS materials in territory coverage.
- Channel and Relationship Management; Sustained traditional markets and improve distributor capabilities.
- Team Leadership and Growth: Drive market share growth through a high performing sales team.
- Sales Accuracy and Market Expansion: Enhanced Forecasting, Retail Strategy and Market share through brand visibility.
- Commercial Strategist: Achieving concrete remarkable result, winning by creating and sustaining demand in the hinter areas eliminating white spaces.
- Achievement
- Onboarding of key distributors in territory covered.
- Achieving and surpassing target by 135% month on month.
- Driving profitability with key distributors.
- Return in Investment ROI on Oriental business.
- Sales representative debt free management.
- Achieved 20% volume growth for 2025 with consistent top line increase in volume and value.
- Navigated through the current challenging economic conditions and industry disruptions, maintaining.
- Steady revenue growth even during turbulent times.
- Championed the increment of sales incentive program,resulting in a 24% boost in team motivation and productivity.
Retail Distribution Manager
FrieslandCampina Wamco, Nig.Plc.
01.2023 - 12.2024
- I am responsible for Planning, sellout and merchandising of Frieslandcampina Wamco products in all relevant outlets within my assigned region through the secondary sales force in order to achieve sales volume/value target through execution of sales plan and merchandising guidelines.
- I ensure availability, visibility and accessibility of all FCW products in all relevant outlets in the assigned region in hot spots at point of purchases.
- Develop business and maintain strong partnership with customers and drive customer satisfaction in line with company policy.
- Implement sales strategies and Track distributor’s performance through business analysis on sellout and monitoring of sales operations through Daily Operation Review.
- Reports competitor’s activities on weekly basis.
- Cascade all Retail Value Propositions to the team and ensure accurate execution and reimbursement in full and promptly.
- Managing all stock situations in assigned territory to prevent stock out or expired stock Conditions and Secondary Sales Force prompt account reconciliation.
- Carry out coaching activities on the field and during the Daily Operation Review
- Drive supervisors to ensure flawless execution of sales operations based on sales plans.
- Collate and prepare weekly/monthly sales report
- Identify/develop new business opportunity with existing/non existing customers
- Customer engagement and development; selling, sampling and activation.
- Develop and maintain Friesland Campina general trade channels (Open market, Proximity) “High value stores, Medium Groceries and Small Grocery stores.
- Check in with CTSM to highlight urgent issues and receive any key announcements.
- Market intelligence reporting and consumer insights
- Identification of New Accounts; Review and Negotiating of existing Contracts with Friesland Campina WAMCO Key accounts.
- Work jointly with other members of the sales team to identify and grow opportunities in the dynamic business environment.
- Monitoring and evaluation of distributors business in order to ensure its profitability.
- Ensuring payment and order plan align with key business objectives.
- Ensure double digit sell in/ sell out of (Peak brands) andgrowth within the region.
- Ensure territory optimization through effective re-distribution to achieve organic sales growth.
- Ensure new outlet creation across the region to optimize the potential of the retailer.
- Develop and manage efficient distribution networks for sales
- Ensuring effective numerical redistribution based on the organization strategies to win in the marketplace.
- Lead generation & acquisition of high-value sellers in target segments to join and start selling one Commerce platforms like Retail Self Ordering (RSO), Wholesale Self Ordering (WSO) and other platforms
- Work in conjunction with Technical Partners to provide continuous support, identifying and implementing new avenues for seller acquisition to grow the platform.
- Relationship building and management with distributors, wholesalers and retailers
- Ensuring the sales force work with speed and agility with an ownership mindset.
- Forecasting and plan sales, revenue and expenses report and realistic forecasts to the management team
- Achievements
- Pioneered the establishment of a chain of outlets both in the proximity, open market and e Commerce- RSO platform in target area for Friesland Campina Wamco Business
- Achieved an average of 110% of sell-out Target within 6months.
- Developed and increased area customer base by 58% by being actively involved in business development.
- Ensure 100% sell in/ sell out of (Peak brands) and growth within 6months
- Increased Availability, visibility and Accessibility of Frieslandcampina Wamco products in the proximity channel by 60%.
- 100% Conversion of customers using competition and Penetration with Frieslandcampina Wamco Products.
- Provided Food business solution/initiative to relevant customers within my Target area
- Digital Maturity (RSO) optimizing sales through FCW retail self-ordering platform
- Deployment of key performance indicators for each role in the Sales team and continuous evaluation of the various territories against set criteria.
Retail Distribution Manager
Friesland Campina Wamco, Nig.Plc
02.2019 - 12.2022
- I am responsible for Planning, sellout and merchandising of Friesland Campina WAMCO products in all relevant outlets within my assigned region through the secondary sales force in order to achieve sales volume/value target through execution of sales plan and merchandising guidelines.
- I ensure availability, visibility and accessibility of all FCW products in all relevant outlets in the assigned region in hot spots at point of purchases.
- Develop business and maintain strong partnership with customers and drive customer satisfaction in line with company policy.
- Implement sales strategies and Track distributor’s performance through business analysis on sellout and monitoring of sales operations through Daily Operation Review.
- Reports competitor’s activities on weekly basis.
- Cascade all Retail Value Propositions to the team and ensure accurate execution and reimbursement in full and promptly.
- Managing all stock situations in assigned territory to prevent stock out or expired stock Conditions and Secondary Sales Force prompt account reconciliation.
- Carry out coaching activities on the field and during the Daily Operation Review
- Drive supervisors to ensure flawless execution of sales operations based on sales plans.
- Collate and prepare weekly/monthly sales report
- Identify/develop new business opportunity with existing/non existing customers
- Customer engagement and development; selling, sampling and activation.
- Develop and maintain Frieslandcampina general trade channels (Open market, Proximity) “High value stores, Medium Groceries and Small Grocery stores.
- Check in with CTSM to highlight urgent issues and receive any key announcements.
- Market intelligence reporting and consumer insights
- Identification of New Accounts; Review and Negotiating of existing Contracts with Friesland Campina WAMCO Key accounts.
- Work jointly with other members of the sales team to identify and grow opportunities in the dynamic business environment.
- Monitoring and evaluation of distributors business in order to ensure its profitability.
- Ensuring payment and order plan align with key business objectives.
- Ensure double digit sell in/ sell out of (Peak brands) andgrowth within the region.
- Ensure territory optimization through effective re-distribution to achieve organic sales growth.
- Ensure new outlet creation across the region to optimize the potential of the retailer.
- Develop and manage efficient distribution networks for sales
- Ensuring effective numerical redistribution based on the organization strategies to win in the marketplace.
- Lead generation & acquisition of high-value sellers in target segments to join and start selling one Commerce platforms like Retail Self Ordering (RSO), Wholesale Self Ordering (WSO) and other platforms
- Work in conjunction with Technical Partners to provide continuous support, identifying and implementing new avenues for seller acquisition to grow the platform.
- Relationship building and management with distributors, wholesalers and retailers
- Ensuring the sales force work with speed and agility with an ownership mindset.
- Forecasting and plan sales, revenue and expenses reports and realistic forecasts to the management team
Sales Supervisor
Maybat Integrated Services limited
03.2017 - 01.2019
- Drive sellout of both front office and back end flawless month on month
- Manage Distributor as well as secondary sales force to ensure sellout target is achieved
- Ensure Retail Value Propositions are communicated and executed accordingly in the various channels with proper reporting
- Ensure 100% conversion of goods to cash with absolute reconciled accounts of sales force
- Leads Daily Operation Review at key business partner’s outlet (Analyzed performance dashboard; identified gaps and proffered solution as well as briefed team on any information on trade, promotions, products, field execution and any others).
- Monitors Secondary Sales Force (SSF) Inventory (Checked each SSF’s warehouse daily, validated SSF’s account reconciliation, Ensured timely truck out and replenishment.
- Leads sales team members to achieve sellout target and ensure other key Performance Indicators are achieved.
- Monitors and coached sales representatives and Merchandiser to drive coverage compliance with route plan, in call execution and post call coaching.
- Drive flawless execution of on-going promotions.
- Review visibility checklist for outlets.
- Documents issues for resolution and key insights.
- Retail Intelligence: Make inquiries about shopper’s behavior, competitors’ activities.
- Enlists new outlets.
- Drive generation of new outlets.
- Identifies merchandising needs for new outlet and ensured activation.
Project Manager
Kurif Designs Nig. Ltd
06.2011 - 04.2014
- Collaborating with engineers, architects, and all relevant stakeholders to deliver on various construction projects.
- Supporting stakeholders to ensure adherence to construction regulations, procedures, and project timelines.
- Procurement of building materials at fair market price.
- Designing architectural drawings and making modifications per client review
- Managed an average of 20-25 construction workers per time at construction projects
- Examples of projects managed include the following: Management of Construction works of several 4/5-bedroom monoplex and duplex, animal museum, Hotel facilities, gardens, galleria, for VIPs in high end areas of Lagos and other locations, remodelling works for Reckitt Benckisser Corporate office at Montgomeri road Yaba, consultancy firms, foremost law firms, lounges, high- 3 end hotels, and more, Design of Capital City entrance facility for a State Government.
Education
PGD - Management
Ahmadu Bello University Zaria
Kaduna, Kaduna, Nigeria01-2022
PGD - Architectural Technology
Federal University of Technology Akure (FUTA)
Akure, Ondo State, Nigeria01-2014
HND - Architectural Technology
Federal Polytechnic Ede
Osun State, Nigeria01-2009
ND - Architectural Technology
Federal Polytechnic Ede
Osun State, Nigeria01-2007
S.S.C.E - undefined
Islahudeen Grammar School
Oke-Oniti, Osogbo, Osun State, Nigeria01-2003
FSLC - undefined
Christ African Church Primary School
Gbodofan, Osogbo, Nigeria01-1997
Skills
Relationship building
Sales presentations
Sales team supervision
Territory management
Certification
National Youth Service Corps (NYSC) (2011)
Timeline
Area Sales Manager
Oriental Foods Industry Limited
01.2025 - Current
Retail Distribution Manager
FrieslandCampina Wamco, Nig.Plc.
01.2023 - 12.2024
Retail Distribution Manager
Friesland Campina Wamco, Nig.Plc
02.2019 - 12.2022
Sales Supervisor
Maybat Integrated Services limited
03.2017 - 01.2019
Project Manager
Kurif Designs Nig. Ltd
06.2011 - 04.2014
FSLC - undefined
Christ African Church Primary School
S.S.C.E - undefined
Islahudeen Grammar School
ND - Architectural Technology
Federal Polytechnic Ede
HND - Architectural Technology
Federal Polytechnic Ede
PGD - Architectural Technology
Federal University of Technology Akure (FUTA)
PGD - Management
Ahmadu Bello University Zaria