Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Relevant Skills
Timeline
Hi, I’m

Motunrayo Ilenboye

Content Marketing Strategist
Lagos
Motunrayo Ilenboye

Summary

Seasoned Content Marketing Strategist and Copywriter with half a decade of experience with proven results to engagement, sales and a customer centric copy. I help small to medium businesses go from feeling obscure and unheard to becoming popular by developing original high-quality blog posts based on the client's need and buyer personas. Bringing forth valuable experience serving as a content creator for high-traffic blogs and websites. Capable of writing about a variety of topics and skilled in performing research and achieving ultimate preparedness for a job. My ultimate goal is not just to create content but to help build brands and give them a competitive advantage in today's fast paced global market.

Overview

3
years of professional experience
4
years of post-secondary education
1
Certification

Work History

International Association Professional Writers & Editors
New York

Freelance Content Writer
01.2023 - Current

Job overview

  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Created monthly Excel spreadsheets to manage client projects and deadlines.
  • Created concise, eye-catching headlines and copy on Food and Beverage, Personal finance and health and wellness topics.
  • Created, edited, and optimized approximately five pages of evergreen content to improve SEO ranking for specific keywords.

Sterling Health Insurance
Lagos

Copywriter
02.2023 - 03.2023

Job overview

  • Developed brand strategy + guidelines
  • Customized brand message to reach and capture target audience and drive engagement.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.

Freedom Chronicles
Lagos

Creative Content Writer
02.2020 - 04.2022

Job overview

  • Developed long-term content strategy + SEO driven supporting content
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Utilized feedback from clients and colleagues to improve content quality.

Education

Federal University Oye-Ekiti
, Nigeria

Bachelor of Science from Biotechnology
01.2014 - 11.2017

University Overview

  • Elected Captain of Writers and Editors
  • Member of Power of the pen

Skills

    Proofreading

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Accomplishments

  • In my previous role, i helped the company increase sales by 15% this was achieved by a targeted social media campaign and a focus in improving customer satisfaction.
  • Proven track record of achieving results such as 25% organic traffic increase within 180 days and an overall 200% increase in page 1 keyword rankings.
  • Hit and exceeded department KPIs by 20% for 5 months in a row.
  • Documented and resolved Frequently Asked Questions which led to 38% more productivity for the team and ultimately produced more leads sign-ups for my client.

Certification

Inbound marketing By Hubspot Academy

Relevant Skills

Marketing Communication || Digital Marketing Strategy || Copywriting || Marketing KPIs || Content Writing || SEO writing || Creative Writing || Blog Writing || Article || Content Research || Topic Research || Editing & Proofreading 

 


Timeline

Copywriter

Sterling Health Insurance
02.2023 - 03.2023

Freelance Content Writer

International Association Professional Writers & Editors
01.2023 - Current

Creative Content Writer

Freedom Chronicles
02.2020 - 04.2022

Federal University Oye-Ekiti

Bachelor of Science from Biotechnology
01.2014 - 11.2017

Inbound marketing By Hubspot Academy

Motunrayo IlenboyeContent Marketing Strategist