Summary
Overview
Work history
Education
Skills
Languages
Custom
Personal Information
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Timeline
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Motolani Oduola

Motolani Oduola

Lagos

Summary

Experienced business leader and entrepreneur with 2 decades experience across African markets, with exposure to developing markets across the globe. Experiences and expertise span across consumer goods, biotechnology and commodities trading from both B2C and B2B focus areas., with a development mindset and career focus towards international business management and entrepreneurship. Highly energetic, multi-skilled, quick learning and self-motivated with hands on experience in handling sales, new country expansion and strategic planning responsibilities in global companies which are leaders in their respective industries. A leader of multi-functional teams with multi-cultural backgrounds and able to deliver sustainable business results through teams. Skilled in building high performing organizations and collaborating with internal and external business partners.

Overview

21
21
years of professional experience

Work history

Head of Sales - North And West Africa

Novozymes (via Workforce Group Outsourcing)
Lagos, Nigeria
10.2020 - Current
  • Lead the Industry Group Management Team to design and execute business strategy for the division in North & West Africa
  • Develop and lead team of Business Development Managers to achieve Novozymes' operational strategy and business objectives in the region for Consumer BioSolutions Division (Household Care, Food and Baking)
  • Establish and enhance relationships with key industry stakeholders to provide support to the Division’s objectives.
  • Work with team to ensure pipeline sufficiency to secure short and midterm business objectives.
  • Provide insights to global and regional supporting functions (R&D, Technical Service, Commercial operations) in new product development.
  • Improve regional profitability by working with multifunctional team to implement right products mix and value-based pricing.
  • Motivated sales team with hands-on approach to drive growth and expand profit margins.





Business Development Manager - North/French West Africa (Household Care)

Novozymes (via Workforce Group Outsourcing)
03.2019 - 09.2020
  • Identify and approach both new & existing customers/partners to scout for and mature new business opportunities.
  • Conduct detailed analysis of market & business opportunities considering the link between client’s technologies, market potential, commercial probability and technical feasibility.
  • Select, position & drive the most promising concept ideas & technical solutions towards implementation in our customer’s detergent brands.
  • Influenced key decision-making and established trust with stakeholders.

Owner & Business Director

Leo Rankins Nigeria Ltd
11.2016 - 02.2019

Lead and manage a self-owned company Leo Rankins Nigeria Ltd in providing the following services:

  • Business development for small businesses including Route to Market design, recruitment and training of sales and back-office staff, back-office support.
  • Commodities trading and export - semi processed wood and solid minerals.

Group Manager, Western Nigeria

Procter & Gamble Nigeria
03.2012 - 05.2016
  • Lead and manage P&G's business in Western Nigeria (>$100M annual turnover) to meet and exceed volume, share and ROI objectives, leveraging on collaborative relationships with designated customers.
  • Design long, medium- and short-term strategies and identify business building opportunities via collaborative partnerships to create Joint Value for both the company and the customer.
  • Develop joint business plans and create strong, trusting relationships with customer to meet or exceed NOS, Volume, Share, and ROI objectives and deliver BU and Team objectives.
  • Collaborate internally to influence, build, and deploy company tools and processes to deliver business at customer.
  • Lead, train, develop, and motivate organization to optimize individual and team performance.

Country Manager (Market Development Manager), Central/West Africa

Procter & Gamble West Africa
Douala, Cameroon
11.2010 - 03.2012
  • Lead expansion of P&G's business into 8 new countries in Central Africa (Cameroon, DRC, Congo Brazzaville, Gabon, Chad, Equatorial Guinea, Central Africa Republic) according to pre-aligned glide path
  • Maintained positive corporate image and brand reputation within the region.
  • Market development
  • Joint Business Planning
  • Relationship management
  • Capability development
  • Strategic revenue management

Market Strategy & Planning (Trade/Customer Marketing) Manager Gillette, Oral B, Duracell, Safeguard

Procter & Gamble West Africa
10.2008 - 10.2010
  • Strategic trade marketing planning for 3 key brands – Gillette, Oral B & Duracell in West Africa.
  • Designed the trade/market entry plan for Safeguard at prelaunch stage.
  • Managed trade marketing budget for multiple brands
  • Led successful relaunch of Duracell in West Africa, leading to +300% distribution growth and double-digit business growth in one year.
  • Led successful launch of new Oral B variants into the West African market (Nigeria and Ghana), leading to double digit growth.
  • Led successful relaunch of Gillette premium razors, leading to +200% in sales and +400% distribution.
  • Design and deployment of Shopper based POSM to stores across West Africa
  • Strategic revenue management to drive profitability of the brands

Regional Manager, Ghana

Procter & Gamble West Africa
Accra, Ghana
07.2007 - 09.2008
  • Market strategy and planning for my section
  • Holistically managed the operations of P&G’s sole distributor in Ghana – sole P&G employee on ground in Ghana.
  • Led distribution extension into 30 new towns & cities increasing annual turnover by 54%.
  • Led distributor capacity/infrastructure deployment

Key Account Manager, Lagos

Procter & Gamble West Africa
Lagos, Nigeria
12.2004 - 06.2007
  • Managed the sales operations of a major distributor (P&G’s biggest distributor in West Africa) covering +20,000 retail outlets via strategic trade channels with over 200 people on staff. Annual sales turnover is +$32 Million.
  • Led the distribution expansion into 4 new towns in my section via sub distributors.
  • Led the launches of 3 new products in my section, increasing the business in the categories by average of +90%.
  • Doubled Van selling business (+100%) in 2 years, with the highest business growth index in P&G West Africa.
  • Grew and maintained Mobile Automated Retail System (MARS) efficiency from 40% to 100%.
  • Account Manager of The Year 0607, P&G West Africa

Management Trainee

Airline Services Ltd
Lagos
06.2004 - 11.2004
  • Understudying Managers in various departments with the objective of becoming a Manager after the training program
  • Assisted with day-to-day operations and completed assigned management tasks.
  • Gained skills, knowledge and experience working across various departments including production, marketing and operations.

National Youth Service Corps

Government Day Secondary School
Kwesati
09.2002 - 08.2003
  • Introduced teaching of science subjects in the school and led start-up of mini science laboratory.
  • Role modelled positive behavior and interpersonal skills.
  • Led literacy classes as part of community development activities.
  • Vice President, AIDs Prevention Club, Ussa LGA Chapter

Education

Certificate - Strategy Execution

Harvard Business School

Bachelor of Technology - Pure/ Applied Chemistry

Ladoke Akintola University of Technology
/1996 - 01.2001

Skills

  • B2B Sales
  • New Product Launch
  • New Market Entry
  • Remote Team Management
  • International Business
  • Emotional Intelligence
  • Entrepreneurship and Innovation
  • Negotiation
  • Collaboration
  • Business Analysis
  • Go To Market Design
  • Sales & Retail Management
  • Trade Marketing
  • Business Planning & Strategy
  • CRM Expertise (Salesforce)
  • Relationship management
  • Problem-solving
  • Leadership
  • Communication skills
  • Customer-focused

Languages

English
Fluent
Yoruba
Native
French
Intermediate

Custom

Available on request

Personal Information

  • Gender: Female
  • Marital Status: Married

Work availability

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline

Head of Sales - North And West Africa

Novozymes (via Workforce Group Outsourcing)
10.2020 - Current

Business Development Manager - North/French West Africa (Household Care)

Novozymes (via Workforce Group Outsourcing)
03.2019 - 09.2020

Owner & Business Director

Leo Rankins Nigeria Ltd
11.2016 - 02.2019

Group Manager, Western Nigeria

Procter & Gamble Nigeria
03.2012 - 05.2016

Country Manager (Market Development Manager), Central/West Africa

Procter & Gamble West Africa
11.2010 - 03.2012

Market Strategy & Planning (Trade/Customer Marketing) Manager Gillette, Oral B, Duracell, Safeguard

Procter & Gamble West Africa
10.2008 - 10.2010

Regional Manager, Ghana

Procter & Gamble West Africa
07.2007 - 09.2008

Key Account Manager, Lagos

Procter & Gamble West Africa
12.2004 - 06.2007

Management Trainee

Airline Services Ltd
06.2004 - 11.2004

National Youth Service Corps

Government Day Secondary School
09.2002 - 08.2003

Certificate - Strategy Execution

Harvard Business School

Bachelor of Technology - Pure/ Applied Chemistry

Ladoke Akintola University of Technology
/1996 - 01.2001
Motolani Oduola