Jesutomi Joy Onibonoje

UPS Capital, a business unit of UPS®, offers multi-carrier, multi-modal shipping insurance technology services to reduce risks and preserve cash flow.

• Led the end-to-end go-to-market strategy through five product launches, which resulted in revenue worth $10M.
• Analyzed consumer data to identify areas of opportunity for a new product marketing strategy, which led to a direct revenue increase of $5 million.
• Led a team to develop customer journey strategies that increased retention rates by 30% over two years.

eTranzact is a multi-application and multi-channel electronic transaction switching and payment processing platform.

• Developed and executed a 5-year strategic roadmap, aligning with consumer banking strategies, and achieving a 22% year-over-year growth in revenue.
• Executed and delivered high-profile product launches (debit card, rewards, social commerce) through multiple digital and traditional marketing channels to over 55 million customers.
• Optimized the buyer's journey from evaluation to conversion, ensuring a best-in-class experience, along with purchase touchpoints. This reduced customer churn by 25% month over month.
• Successfully created a performance marketing plan that helped improve quarterly customer acquisition targets by 52%.

Jumia offers marketplace, logistics, and payment services, enabling the delivery of packages through local partners, and facilitating the payments of online transactions.

• Led the development of eight projects per year from concept to delivery, with budgets of up to $1 million.
• Led three teams across six functions and three countries, with marketing budgets of up to $5 million.
• Liaised across four key partners to negotiate new market opportunities, which led to a product launch across three new markets.

• Designed and executed marketing plans that boosted product engagement by 25% and increased market share by 10% over the past year.
• Innovatively used project management software to streamline processes, reducing product launch time by 2 months.
• Influenced internal stakeholders to align goals, enhancing product lifecycle management and customer satisfaction by 30%.
• Managed a cross-functional team of 15 through nine major campaign launches, with budgets of up to $8 million.
• Navigated complex partnerships and secured vital contract negotiations, enhancing product delivery capabilities, and reducing time to market by 25%.

• Increased the followership, reach, and clicks of the company’s Twitter, Facebook, and Instagram channels by over 85% in six months.
• Executed digital campaigns that resulted in a 50% increase in online engagement, and a 10% rise in conversion rates.
• Optimized SEO strategies for the company's website increased organic search traffic by 40% over 18 months.
• Launched an innovative email marketing program, improving click-through rates by 15%, and boosting customer re-engagement.
• Utilized data analysis tools to track campaign effectiveness, adjusting strategies to improve outreach by 20%.

• Created an advertising strategy for brands such as PZ Cussons, United Bank for Africa (UBA), and UNICEF, which resulted in over 35% of the set target for consumer awareness and brand recognition in 25 states across Nigeria.
• Devised a creative new strategy for media planning and buying, which accelerated the execution of clients' briefs by 25%.