MOSES IRHOZA
LAGOS
Summary
Dynamic sales leader with extensive experience at Perfetti Van Melle, excelling in strategic planning and team leadership. Proven track record of driving growth and enhancing customer relationships, achieving significant sales targets. Adept at financial analysis and market research, fostering high-performing teams to deliver exceptional results in competitive environments.
Overview
18
18
years of professional experience
Work History
Head of Sales – MT
PERFETTI VAN MELLE NIG. LTD
01.2023 - Current
National Key Account Manager
PERFETTI VAN MELLE NIG. LTD
08.2021 - 12.2022
- Managed Modern Trade team across Nigeria, including core and traditional teams, to achieve Modern Trade KPIs with approximately 30 direct reports and 125 indirect reports.
- Cultivated relationships with key stakeholders to strengthen partnerships.
- Driving usage of in-house mapping device (SFA) to geotag and geomatch all Modern Trade outlets across each territory and also capturing on daily activities on device.
- Implemented planograms through instore merchandisers, ensuring adherence to best practices.
- Coordinated distributor operations to facilitate supply chain efficiency for Modern Trade outlets.
- Participated in management team activities and strategic planning.
Head Of Sales
N&N Retail Solutions Ltd - EMEL GROUP
04.2019 - 07.2021
- Work with Business Owners to develop the Financial & Sales Plan for the Business. Execute on Plan Agreed by All.
- To devise, implement and embed the sales strategy to ensure delivery in line with business objectives.
- Drove growth across multiple brands, including Royal Circle Whiskey, Royal Kingston, Vodka, Daewoo Appliances, F&D Speakers, and SUMO, managing over 100 SKUs.
- Supported organization’s strategic objectives by focusing on initiatives that contributed to commercial income growth.
- Managed sales team operations, enhancing collaboration and driving team productivity.
- Drive changes in the direction of business needs for the growth of the business.
- Financial Strategy - in collaboration with Head Of Commercial
- Sales Performance and Credit Management
- Managed people and culture initiatives to foster a positive work environment.
National Sales Manager – Mars & Wrigley Cooperation (Modern Trade)
BA NIGERIA DISTRIBUTION LTD
01.2019 - 03.2019
National Key Account Manager – Mars Inc.
BA NIGERIA DISTRIBUTION LTD
08.2017 - 12.2018
- Builds partnership with customers in the modern trade (MEGA) channel, leading and influencing them to deliver the annual growth objectives.
- Managed sales, trade expenditures, and operating expenses (OPEX) budgets for Modern Trade channel, ensuring alignment with growth objectives.
- Implemented promotional strategies across identified accounts, chains, and stores, enhancing product visibility and sales performance.
- Trained BA Nigeria Distribution Modern Trade sales force, providing merchandising expertise to optimize distribution and display opportunities aligned with Wrigley and MARS Chocolate standards.
- Together with the Merchandising Supervisor, lead, mentor, coach, train and manage the performance of the Mars/ Wrigley/ Mars Inc. Merchandisers to ensure the achievement of the sales budget and display objectives in their different regions.
- Managing trading terms and ensuring excellent adherence to negotiation terms.
- Looks for opportunity to improve Planograms, place supplemental displays and POS Materials.
- Manage OTIF and Customer Service Levels.
- Manage Zero Returns from Accounts, Chains, Stores.
- Effective and Efficient implementation of Mobile Trader to measure business performance of every resource under disposal.
- Development and completion of performance scorecards for the entire Modern Trade team.
- Ensure fresh product availability of Gum and Chocolate brands in the marketplace through adherence to proper warehouse rotation and right customer inventory levels via effective volume forecasting process.
- Makes professional and effective presentations to external customers (e.g. Buyers, Owners, Branch Managers, Category Managers, Floor Managers) and internal customers (e.g. BA Nigeria Distribution Management) to influence distribution and merchandising decisions regarding the Modern Trade (MEGA) Channels.
- Looks for creative ways to resolve problems and challenges arising in the modern trade channel and takes direct responsibility for poor performance within the MT Channel.
- Recommends and participates in the establishment of pricing strategies and the development of new or modified merchandising techniques.
- Manage Reconciliation with Accounts with No Over-dues or Bad Debts.
- Ensure all MT channel resources working under him are motivated and engaged.
- Enhanced strategic decision-making through competitive intelligence analysis.
- BA NIGERIA DISTRIBUTION LTD is one of the major distributors of Nokia phones in Africa, with its mother company named, GREATBRANDS NIG LTD, major distributors of Tobacco for BAT. The company has its HO in Lagos and HQ in London. Currently, the company no longer distributes Nokia phones, but is into FMCG (Fast Moving Consumer Goods), with lots of Brands under its portfolio.
- Ensure all MT channel resources working under him are motivated and engaged.
- Enhanced strategic decision-making through competitive intelligence analysis.
National Modern Trade Manager
JAGAL PHARMA LTD (now called HELLO PRODUCTS LTD)
01.2016 - 07.2017
- Managed business relationships with accounts to strengthen partnerships and ensure mutual growth.
- Manage our accounts with Shoprite, Spar, Game and other big retail chains to avoid payment issues.
- Drove distribution, listing, and merchandising of company products to enhance visibility and accessibility.
- Managed training of associates and merchandisers to align performance with organizational goals.
- Developing and managing cycle plan and annual budget.
- Jagal is a Nigerian conglomerate holding that operates leading energy businesses and manages a diverse portfolio of investments. By cultivating leadership and developing a culture of excellence, Jagal is dedicated to empowering people and building strategic partnerships that aim to achieve sustainable growth for the advancement of the Nigerian community.
National Key Account Manager
BLUE ARROW TSW LTD
09.2013 - 12.2015
- Blue Arrow TSW Ltd is one of the major distributors of Nokia phones in Africa, with its mother company named, GREATBRANDS NIG LTD, major distributors of Tobacco for BAT. The company has its HO in Lagos and HQ in London. Currently, the company no more distributes Nokia phones, but is into FMCG (Fast Moving Consumer Goods), with lots of Brands under its portfolio.
- Managed national account operations, achieving high levels of client satisfaction and retention.
- Developed strategic relationships with key clients, resulting in increased brand loyalty and repeat business.
- Collaborated with cross-functional teams to align product offerings with market needs, enhancing overall market competitiveness.
AREA SALES MANAGER – Retail Sales
BLUE ARROW TSW LTD
07.2010 - 09.2013
- Blue Arrow TSW Ltd is one of the major distributors of Nokia phones in Africa, with its mother company named, GREATBRANDS NIG LTD, major distributors of Tobacco for BAT. The company has its HO in Lagos and HQ in London. Currently, the company no more distributes Nokia phones, but is into FMCG (Fast Moving Consumer Goods), with lots of Brands under its portfolio.
- Developed sales strategies that increased market penetration and strengthened customer engagement.
- Managed client relationships, cultivating loyalty and generating repeat business opportunities.
- Coordinated training sessions for sales teams, boosting product knowledge and enhancing selling techniques.
National Sales Analyst
BLUE ARROW TSW LTD
01.2008 - 01.2010
- Blue Arrow TSW Ltd is one of the major distributors of Nokia phones in Africa, with its mother company named, GREATBRANDS NIG LTD, major distributors of Tobacco for BAT. The company has its HO in Lagos and HQ in London. Currently, the company no more distributes Nokia phones, but is into FMCG (Fast Moving Consumer Goods), with lots of Brands under its portfolio.
- Analyzed sales data to identify trends, supporting strategic business decisions.
- Collaborated with marketing teams to align promotional strategies with sales objectives.
- Developed analytical reports to facilitate informed decision-making processes.
Education
MBA - Business Administration(Upper Credit)
LAGOS STATE UNIVERSITY
OJO07.2025
PGD - Business Administration
National Open University of Nigeria
Lagos01.2021
HND - Statistics and Computer Science
Kano State Polytechnic
Kano01.2011
Diploma - Computer Engineering
University of Benin
Benin-City01.2006
Diploma - Computer Engineering
ISP COMPUTERS
Kano01.2006
WASSCE -
Ahmadiyya College
Kano01.2002
FSLC -
Danwaire Special Primary School
Kano01.1996
Skills
- Sales management
- Customer relationship management
- Strategic planning
- Market research
- Financial analysis
- Data analysis
- Team leadership
Languages Understood
- ENGLISH
- HAUSA
- EDO
- IGBO
Personal Information
- Date of Birth: 07/12/84
- Nationality: NIGERIAN
- Marital Status: MARRIED
- Place of Birth: Edo State (Etsako Central)
References
Will be available when required.
Seminars Professional Trainings Attended
- Multiple LinkedIn Sales, Cyber Security & Processes related training.
- Certificate of participation, The Retail Leaders Conference’2016
- Certificate of participation, Train the Trainer – ITF
- Certificate of Participation, 2015 African Experiential Marketing Summit
- Red Bull Product and Marketing Training
- Product Launch and Marketing Training for USL, Gallo, DMT, etc
- Mars Inc. Merchandising Standards training
- Art of Negotiation
- Art of Body Language
- Key Account Marketing Improvement
- Mastering Negotiation Skills
- Understanding Key Account Management
- Conflict Management, Negotiation, and Effective Communication
Academic Updates
- 2023-2025, MBA Business Administration (Marketing Management), LAGOS STATE UNIVERSITY, OJO
- 2017-2021, PGD Business Administration, National Open University of Nigeria
- 2007-2011, HND-Statistics and Computer Science, Kano State Polytechnic, Kano
- 2004-2006, Diploma in Computer Engineering, Credit, University of Benin, Benin-City
- 2004, Diploma In Computer Engineering, ISP COMPUTERS
- 1996-2002, WASSCE, Ahmadiyya College, Kano
- 1990-1996, FSLC, Danwaire Special Primary School, Kano
Work Preference
Salary Range
$80000/yr - $150000/yrTimeline
Head of Sales – MT
PERFETTI VAN MELLE NIG. LTD
01.2023 - Current
National Key Account Manager
PERFETTI VAN MELLE NIG. LTD
08.2021 - 12.2022
Head Of Sales
N&N Retail Solutions Ltd - EMEL GROUP
04.2019 - 07.2021
National Sales Manager – Mars & Wrigley Cooperation (Modern Trade)
BA NIGERIA DISTRIBUTION LTD
01.2019 - 03.2019
National Key Account Manager – Mars Inc.
BA NIGERIA DISTRIBUTION LTD
08.2017 - 12.2018
National Modern Trade Manager
JAGAL PHARMA LTD (now called HELLO PRODUCTS LTD)
01.2016 - 07.2017
National Key Account Manager
BLUE ARROW TSW LTD
09.2013 - 12.2015
AREA SALES MANAGER – Retail Sales
BLUE ARROW TSW LTD
07.2010 - 09.2013
National Sales Analyst
BLUE ARROW TSW LTD
01.2008 - 01.2010
MBA - Business Administration(Upper Credit)
LAGOS STATE UNIVERSITY
PGD - Business Administration
National Open University of Nigeria
HND - Statistics and Computer Science
Kano State Polytechnic
Diploma - Computer Engineering
University of Benin
Diploma - Computer Engineering
ISP COMPUTERS
WASSCE -
Ahmadiyya College
FSLC -
Danwaire Special Primary School