Moses Ekpah
Lagos,Nigeria
Summary
Results-driven professional with expertise in inventory control, customer segmentation, and revenue growth tracking. Demonstrates strong skills in pricing strategy development, sales conversion strategies, and promotional planning to drive competitive advantage and maximise profitability. Adept at key account management, negotiation, and customer service orientation, with a proven ability to analyse market trends and implement effective sales training programmes. Proficient in digital literacy and data management to support strategic decision-making. Committed to leveraging critical-thinking abilities to achieve sustained business growth and operational excellence.
Overview
6
6
years of professional experience
Work History
National sales manager
Soulmate Industries Ltd
Lagos, Nigeria
08.2020 - Current
- Streamlined internal processes to improve overall efficiency.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Developed marketing plans to support department strategies.
- Created culture of excellence within team, encouraging top-notch performance.
- Continually reviewed wholesale distribution, pricing and sales initiative policies against Competitors activities and strategies.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Fostered environment of continuous learning amongst team members.
- Established fruitful partnerships with key industry players for mutual growth opportunities.
- Supported front-line sales teams with well-coordinated administrative operations.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Improved customer retention rates, resulting in consistent revenue growth by 30% on average.
- Customized promotional strategies to meet needs of different clients, products and services.
- Monitored sales performance of team tackling shortfalls through use of excel on monthly basis.
- Developed innovative sales strategies for improved market presence.
- Increased product awareness, leading to enhanced consumer interest
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Handled high volume calls to address customer inquiries and concerns.
- Nurtured client relationships, ensuring high levels of loyalty and repeat business.
Sales supervisor
Soulmate Industries Ltd
Lagos, Nigeria
01.2019 - 08.2020
- Analysed sales data to define weekly quotas for multiple departments, assessing potential areas of growth.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets by 20%.
- Sourcing and developing new business opportunities to drive sales.
- Delegated tasks effectively, ensuring team productivity was maximised.
- Checked shop merchandise regularly to verify proper display, oversee replenishment activities and enforce plan program requirements.
- Conducted regular staff training to increase product knowledge and sales skills.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of all lines of products.
- Oversaw inventory management for maintaining optimal stock levels.
- Fostered positive work environment, enhancing employee morale and productivity.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Collected customer and market feedback and reported information to company leadership.
- Collaborated with marketing team to design effective sales promotions.
- Delivered excellent customer service by addressing and resolving issues promptly.
- Optimised sales methods to best engage, acquire and retain customers.
Education
Certificate of Higher Education - Applied Business Management
BYU Pathway - Online Degree
Lagos 03.2023 -
Skills
- Inventory control
- Customer segmentation
- Customer service orientation
- Revenue growth tracking
- Digital literacy
- Promotional strategies
- Sales conversion strategies
- Pricing strategy development
- Negotiation prowess
- Critical-thinking
- Key account management
- Competitive and trend analysis
- Sales training
- Data management
Languages
English
Fluent
Timeline
Certificate of Higher Education - Applied Business Management
BYU Pathway - Online Degree
03.2023 -
National sales manager
Soulmate Industries Ltd
08.2020 - Current
Sales supervisor
Soulmate Industries Ltd
01.2019 - 08.2020
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