Moriam Mayowa-Phillips
Market Research Manager
Ikeja,Lagos/Nigeria
Summary
Meticulous and analytical research specialist with experience in experimental research and data analysis.
With eight years of educational and hands-on expertise in market research and consumer insights, detail-oriented and methodical professional successful in developing in-depth research projects.
A reliable and adaptive team player with excellent communication and problem-solving skills. Also, well versed in relevant data collection techniques, quality control measures as well as producing actionable recommendations/insights that guide core business decisions.
Overview
18
18
years of post-secondary education
12
12
years of professional experience
Work History
Research Manager
Communication and Marketing Research Group Limited
Ikeja, Lagos
01.2020 - 06.2021
- Led research team of 10 including research executives and research assistants on quantitative research projects and successfully met all key milestones.
- Was responsible for complete design, organization and execution of both qualitative and quantitative primary research projects.
- Translated business problems into concrete and feasible research projects.
- Prepared insightful reports based on analysis made by research team.
- Presented actionable recommendations to clients/customers and also worked together with customer team to convert insights and recommendations into concrete action plans.
- Identified and actively initiated business opportunities with both existing customers and prospects.
- Was responsible for existing portfolio of accounts and also further development of accounts.
- Generated innovative and cost effective research propositions relevant to clients' business needs.
Assistant Research Manager
Communication and Marketing Research Group Limited
Ikeja, Lagos
01.2018 - 12.2019
- Led team of 4 dedicated individuals to produce in-depth reports and analysis on research findings and providing clients with insights into current and future trends amongst consumers.
- Coordinated country-wide research projects and effectively synthesizing geographically dispersed team in time to meet deadlines.
- Responded to clients’ briefs with well-planned research methodology that addresses business problems.
- Handled several strategic accounts that were pivotal to success of firm and delivered on client’s expectations in timely manner.
- Oversaw daily research operations to ensure high levels of productivity from team.
Senior Research Analyst
Communication and Marketing Research Group Limited
Ikeja, Lagos
01.2015 - 12.2017
- Streamlined research processes to meet tight deadlines for multiple projects.
- Collaborated with leadership team to design research proposals and determine best methods of collection.
- Monitored research projects from conception to execution while eliminating fraudulent practices in data collection through strict quality control mechanisms.
- Organized quarterly training for project teams (Field and data processing units).
- Coordinated assigned projects to other executives and checked for correctness, consistencies, validity, reliability, and quota balance on data/deliverables
- Attended to issues/queries on project deliverables.
- Conducted 5 studies on value chain assessment and recommended market entry strategies for new entrant within the ceramics industry.
- Streamlined research processes to meet tight deadlines for multiple projects
Research Executive: Business Development
Communication and Marketing Research Group Limited
Ikeja, Lagos
09.2013 - 12.2015
- Formulated proposals and presented them to senior management for vetting.
- Designed survey instruments and managed surveys and distribution of questionnaires.
- Briefed interviewers and research team.
- Liaised with and managed survey staff.
- Moderated focus groups.
- Met with clients to negotiate and agree research projects.
- Conducted primary research (qualitative and quantitative surveys) which involved field, interview or focus group assessments.
- Liaised with clients via face to face meetings, email and telephone.
- Monitored progress of research projects and conducted quality control checks on projects.
- Analysed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts.
- Wrote detailed reports and presented results to clients and senior management.
- Managed financial, human and time resources. Created plans and communicated deadlines to ensure projects were completed on time.
Head, Business Development and Logistics
19-Eighty Limited, Lagos
Alimosho, Lagos
01.2013 - 08.2013
- Monitored quality, quantity, cost and efficiency of movement and storage of products.
- Coordinated and controlled order cycle and associated business operations.
- Allocated and managed staff resources according to changing needs.
- Liaised and negotiated with customers and suppliers.
- Developed business by gaining new contracts, analysing logistical problems and producing new solutions.
- Was responsible for t overall management of all strategic and operational Marketing and Customer Relationship activities
- Provided market feedback to company leadership regarding competitive offerings, prospect needs and generate product development ideas.
- Managed sales and marketing functions of the business.
- Increased revenue by 70% into achieve company's ambitious growth
Front Office Manager
Protea Hotels
Victoria Island, Lagos
01.2012 - 12.2012
- Handled customer inquiries, complaints, billing questions and payment extension/service requests.
- Ensured high levels of guest satisfaction in resolving guest complaints.
- Assisted in assigning rooms, for all arrivals pertaining to all target segments.
- Provided resource references to assist agents in their check-in and check-out process
- Interpreted management directives to define and document administrative staff processes.
- Supervised and guided new employees and responded quickly to questions to improve understanding of job responsibilities.
Marketing Associate
Guaranty Trust Assurance PLC
Abeokuta, Ogun
03.2011 - 12.2011
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Managed schedules for implementation of marketing plans, communicates schedules to all relevant parties and ensures dates are met.
- Tracked and reported business, marketing and advertising activities of key prospects and industries for trends and key indicators that may represent new business opportunities for the agency.
- Maintained and updated database of prospective clients including contact information, agency relationships, contact history and future activities.
National Youth Service Corps (NYSC) Teacher
Community Secondary School
Emohua, Rivers
03.2010 - 02.2011
- Assisted in assessing changing curricular needs and offered plans for improvement.
- Ensured that student growth and achievement is continuous and appropriate for age group, subject area, and/or program classification.
- Established and maintain working relationships with students, parents, and school.
Undergraduate Student Intern
The Nigerian Institute of Oceanography and Marine Research
Victoria Island, Lagos
02.2008 - 07.2008
- Maintained quality control of specimen and water samples.
- Operated standard laboratory equipment and some specialized equipment in achieving good experimental results.
- Recorded testing information and filed laboratory reports.
- Answered incoming telephone calls, took down messages and provided information.
- Produced high-quality documents, spreadsheets and presentations for internal needs.
- Reviewed related literature and conducted investigations to support research efforts.
Education
UCT Market Research Professional Certificate - Market Research
University of Cape Town
South Africa 02.2020 - 07.2020
Certificate in Professional Marketing - Marketing
The Chartered Institute of Marketing
United Kingdom 01.2016 - 10.2016
Bachelor of Science - Applied Zoology
Olabisi Onabanjo University
Ogun State 02.2005 - 06.2009
High School Diploma -
Alimosho Grammar School
Alimosho,Lagos 08.1997 - 07.2003
Primary School Leaving Certificate -
St. Bernadette Nursery And Primary School
Lagos 07.1990 - 07.1997
Skills
Leadership
Accomplishments
- Collaborated with team of six in the development of the CMRG Market Research Online Community.
- Achieved real time information gathering by introducing the Power- BI data visualization tool for continuous tracker studies.
- Executed and delivered top-notch reports to clients within a short time frame.
- Supervised team of ten staff members.
- Introduced the CMRG training school in March 2020 which is a teach back initiative for new and existing research associates.
- Expanded the existing subscribers of the quarterly CMRG Omnibus clients by 55% in a duration of two quarters (Q4 2019 and Q2 2020).
- Added two key accounts( Dangote Group and Engie Energy Access) in the past two quarters (Q1 and Q2, 2021).
Accounts/Clients Managed
- MTN Foundation
- Shell Nigeria Gas
- SARO Lifecare
- Promasidor
- TGI
- Ernst and Young
- KPMG
- CDK Industries
- Grand Oak Limited
- Diageo
- MTN
- Cardinal Stone Partner
- ONE
- Hague Insititute for the Innovation of Law(HiiL)
Hobbies
- Reading
- Travelling
- Watching Football
Affiliations
- Chartered Institute of Marketing, UK
- The Nigeria Marketing Research Association
Timeline
UCT Market Research Professional Certificate - Market Research
University of Cape Town
02.2020 - 07.2020
Research Manager
Communication and Marketing Research Group Limited
01.2020 - 06.2021
Assistant Research Manager
Communication and Marketing Research Group Limited
01.2018 - 12.2019
Certificate in Professional Marketing - Marketing
The Chartered Institute of Marketing
01.2016 - 10.2016
Senior Research Analyst
Communication and Marketing Research Group Limited
01.2015 - 12.2017
Research Executive: Business Development
Communication and Marketing Research Group Limited
09.2013 - 12.2015
Head, Business Development and Logistics
19-Eighty Limited, Lagos
01.2013 - 08.2013
Front Office Manager
Protea Hotels
01.2012 - 12.2012
Marketing Associate
Guaranty Trust Assurance PLC
03.2011 - 12.2011
National Youth Service Corps (NYSC) Teacher
Community Secondary School
03.2010 - 02.2011
Undergraduate Student Intern
The Nigerian Institute of Oceanography and Marine Research
02.2008 - 07.2008
Bachelor of Science - Applied Zoology
Olabisi Onabanjo University
02.2005 - 06.2009
High School Diploma -
Alimosho Grammar School
08.1997 - 07.2003
Primary School Leaving Certificate -
St. Bernadette Nursery And Primary School
07.1990 - 07.1997
Similar Profiles
Nikhil BabarNikhil Babar
Senior Analyst - UAE Accounts & Taxation at WPP MARKETING COMMUNICATION PRIVATE LIMITEDSenior Analyst - UAE Accounts & Taxation at WPP MARKETING COMMUNICATION PRIVATE LIMITED
Görkem YILDIRIMGörkem YILDIRIM
Undergraduate Student Researcher at METU Communication Networks Research GroupUndergraduate Student Researcher at METU Communication Networks Research Group
Jason DavisJason Davis
Front Desk Associate at Schlesinger Group Marketing ResearchFront Desk Associate at Schlesinger Group Marketing Research