Moriam Mayowa-Phillips
Market Research Manager
Ikeja,Lagos/Nigeria
Summary
Meticulous and analytical research specialist with experience in experimental research and data analysis.
With eight years of educational and hands-on expertise in market research and consumer insights, detail-oriented and methodical professional successful in developing in-depth research projects.
A reliable and adaptive team player with excellent communication and problem-solving skills. Also, well versed in relevant data collection techniques, quality control measures as well as producing actionable recommendations/insights that guide core business decisions.
Overview
18
18
years of post-secondary education
12
12
years of professional experience
Work History
Research Manager
Communication and Marketing Research Group Limited
Ikeja, Lagos
01.2020 - 06.2021
- Led research team of 10 including research executives and research assistants on quantitative research projects and successfully met all key milestones.
- Was responsible for complete design, organization and execution of both qualitative and quantitative primary research projects.
- Translated business problems into concrete and feasible research projects.
- Prepared insightful reports based on analysis made by research team.
- Presented actionable recommendations to clients/customers and also worked together with customer team to convert insights and recommendations into concrete action plans.
- Identified and actively initiated business opportunities with both existing customers and prospects.
- Was responsible for existing portfolio of accounts and also further development of accounts.
- Generated innovative and cost effective research propositions relevant to clients' business needs.
Assistant Research Manager
Communication and Marketing Research Group Limited
Ikeja, Lagos
01.2018 - 12.2019
- Led team of 4 dedicated individuals to produce in-depth reports and analysis on research findings and providing clients with insights into current and future trends amongst consumers.
- Coordinated country-wide research projects and effectively synthesizing geographically dispersed team in time to meet deadlines.
- Responded to clients’ briefs with well-planned research methodology that addresses business problems.
- Handled several strategic accounts that were pivotal to success of firm and delivered on client’s expectations in timely manner.
- Oversaw daily research operations to ensure high levels of productivity from team.
Senior Research Analyst
Communication and Marketing Research Group Limited
Ikeja, Lagos
01.2015 - 12.2017
- Streamlined research processes to meet tight deadlines for multiple projects.
- Collaborated with leadership team to design research proposals and determine best methods of collection.
- Monitored research projects from conception to execution while eliminating fraudulent practices in data collection through strict quality control mechanisms.
- Organized quarterly training for project teams (Field and data processing units).
- Coordinated assigned projects to other executives and checked for correctness, consistencies, validity, reliability, and quota balance on data/deliverables
- Attended to issues/queries on project deliverables.
- Conducted 5 studies on value chain assessment and recommended market entry strategies for new entrant within the ceramics industry.
- Streamlined research processes to meet tight deadlines for multiple projects
Research Executive: Business Development
Communication and Marketing Research Group Limited
Ikeja, Lagos
09.2013 - 12.2015
- Formulated proposals and presented them to senior management for vetting.
- Designed survey instruments and managed surveys and distribution of questionnaires.
- Briefed interviewers and research team.
- Liaised with and managed survey staff.
- Moderated focus groups.
- Met with clients to negotiate and agree research projects.
- Conducted primary research (qualitative and quantitative surveys) which involved field, interview or focus group assessments.
- Liaised with clients via face to face meetings, email and telephone.
- Monitored progress of research projects and conducted quality control checks on projects.
- Analysed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts.
- Wrote detailed reports and presented results to clients and senior management.
- Managed financial, human and time resources. Created plans and communicated deadlines to ensure projects were completed on time.
Head, Business Development and Logistics
19-Eighty Limited, Lagos
Alimosho, Lagos
01.2013 - 08.2013
- Monitored quality, quantity, cost and efficiency of movement and storage of products.
- Coordinated and controlled order cycle and associated business operations.
- Allocated and managed staff resources according to changing needs.
- Liaised and negotiated with customers and suppliers.
- Developed business by gaining new contracts, analysing logistical problems and producing new solutions.
- Was responsible for t overall management of all strategic and operational Marketing and Customer Relationship activities
- Provided market feedback to company leadership regarding competitive offerings, prospect needs and generate product development ideas.
- Managed sales and marketing functions of the business.
- Increased revenue by 70% into achieve company's ambitious growth
Front Office Manager
Protea Hotels
Victoria Island, Lagos
01.2012 - 12.2012
- Handled customer inquiries, complaints, billing questions and payment extension/service requests.
- Ensured high levels of guest satisfaction in resolving guest complaints.
- Assisted in assigning rooms, for all arrivals pertaining to all target segments.
- Provided resource references to assist agents in their check-in and check-out process
- Interpreted management directives to define and document administrative staff processes.
- Supervised and guided new employees and responded quickly to questions to improve understanding of job responsibilities.
Marketing Associate
Guaranty Trust Assurance PLC
Abeokuta, Ogun
03.2011 - 12.2011
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Managed schedules for implementation of marketing plans, communicates schedules to all relevant parties and ensures dates are met.
- Tracked and reported business, marketing and advertising activities of key prospects and industries for trends and key indicators that may represent new business opportunities for the agency.
- Maintained and updated database of prospective clients including contact information, agency relationships, contact history and future activities.
National Youth Service Corps (NYSC) Teacher
Community Secondary School
Emohua, Rivers
03.2010 - 02.2011
- Assisted in assessing changing curricular needs and offered plans for improvement.
- Ensured that student growth and achievement is continuous and appropriate for age group, subject area, and/or program classification.
- Established and maintain working relationships with students, parents, and school.
Undergraduate Student Intern
The Nigerian Institute of Oceanography and Marine Research
Victoria Island, Lagos
02.2008 - 07.2008
- Maintained quality control of specimen and water samples.
- Operated standard laboratory equipment and some specialized equipment in achieving good experimental results.
- Recorded testing information and filed laboratory reports.
- Answered incoming telephone calls, took down messages and provided information.
- Produced high-quality documents, spreadsheets and presentations for internal needs.
- Reviewed related literature and conducted investigations to support research efforts.
Education
UCT Market Research Professional Certificate - Market Research
University of Cape Town
South Africa 02.2020 - 07.2020
Certificate in Professional Marketing - Marketing
The Chartered Institute of Marketing
United Kingdom 01.2016 - 10.2016
Bachelor of Science - Applied Zoology
Olabisi Onabanjo University
Ogun State 02.2005 - 06.2009
High School Diploma -
Alimosho Grammar School
Alimosho,Lagos 08.1997 - 07.2003
Primary School Leaving Certificate -
St. Bernadette Nursery And Primary School
Lagos 07.1990 - 07.1997
Skills
Leadership
Planning and Coordination
Microsoft Office
Organization and Time management
Teamwork
Business Development
Strategic planning
Research program planning
Data collection and organization
Analytical skills
Problem solving
Communication
Accomplishments
- Collaborated with team of six in the development of the CMRG Market Research Online Community.
- Achieved real time information gathering by introducing the Power- BI data visualization tool for continuous tracker studies.
- Executed and delivered top-notch reports to clients within a short time frame.
- Supervised team of ten staff members.
- Introduced the CMRG training school in March 2020 which is a teach back initiative for new and existing research associates.
- Expanded the existing subscribers of the quarterly CMRG Omnibus clients by 55% in a duration of two quarters (Q4 2019 and Q2 2020).
- Added two key accounts( Dangote Group and Engie Energy Access) in the past two quarters (Q1 and Q2, 2021).
Accounts/Clients Managed
- MTN Foundation
- Shell Nigeria Gas
- SARO Lifecare
- Promasidor
- TGI
- Ernst and Young
- KPMG
- CDK Industries
- Grand Oak Limited
- Diageo
- MTN
- Cardinal Stone Partner
- ONE
- Hague Insititute for the Innovation of Law(HiiL)
Hobbies
- Reading
- Travelling
- Watching Football
Affiliations
- Chartered Institute of Marketing, UK
- The Nigeria Marketing Research Association
Timeline
UCT Market Research Professional Certificate - Market Research
University of Cape Town
02.2020 - 07.2020
Research Manager
Communication and Marketing Research Group Limited
01.2020 - 06.2021
Assistant Research Manager
Communication and Marketing Research Group Limited
01.2018 - 12.2019
Certificate in Professional Marketing - Marketing
The Chartered Institute of Marketing
01.2016 - 10.2016
Senior Research Analyst
Communication and Marketing Research Group Limited
01.2015 - 12.2017
Research Executive: Business Development
Communication and Marketing Research Group Limited
09.2013 - 12.2015
Head, Business Development and Logistics
19-Eighty Limited, Lagos
01.2013 - 08.2013
Front Office Manager
Protea Hotels
01.2012 - 12.2012
Marketing Associate
Guaranty Trust Assurance PLC
03.2011 - 12.2011
National Youth Service Corps (NYSC) Teacher
Community Secondary School
03.2010 - 02.2011
Undergraduate Student Intern
The Nigerian Institute of Oceanography and Marine Research
02.2008 - 07.2008
Bachelor of Science - Applied Zoology
Olabisi Onabanjo University
02.2005 - 06.2009
High School Diploma -
Alimosho Grammar School
08.1997 - 07.2003
Primary School Leaving Certificate -
St. Bernadette Nursery And Primary School
07.1990 - 07.1997