Moones Hamzah
Sales & Marketing Manager
Lagos
Summary
I am a sales professional with proven expertise in Route-to-Market (RTM) strategy, channel development, and market expansion. Skilled in distributor management, retail execution, and leading high-performing teams. Adept at driving growth in new and existing markets through strategic planning and operational excellence. A proactive problem-solver with a strong balance of teamwork and independent execution, known for delivering innovative, results-driven solutions with professionalism.
Overview
14
14
years of professional experience
1
1
Certification
2
2
Languages
Work History
BUSINESS MANAGER
GREAT BRANDS NIGERIA LIMITED
03.2023 - 01.2025
- Led sales and logistics operations across Northern and Middle Belt regions of Nigeria, ensuring efficient distribution and market coverage.
- Achieved 27% sales growth in the first year by implementing an optimized Route-to-Market (RTM) strategy.
- Oversaw distributor relationships, sales forecasting, and inventory planning to enhance supply chain performance and product availability.
- Launched regional trade programs and marketing initiatives that increased brand visibility and customer engagement.
- Directed a cross-functional team to execute brand campaigns, aligning sales and marketing objectives across the region.
SELF EMPLOYED
SPARKPICK LTD
08.2022 - 03.2023
- Establish and maintain relationships with over 50+ supermarkets, and ensure that they are satisfied with the quality and delivery of products
- Manage inventory levels, monitor stock levels, and ensure product availability.
NATIONAL SALES MANAGER
REAL DRINKS COMPANY
03.2022 - 06.2022
- Designed and executed national sales strategy.
- Led distributor onboarding and regional alignment.
- Oversaw key account management and visibility campaigns.
- Provided coaching and leadership to regional teams.
REGIONAL SALES MANAGER
SELLWELL LIMITED (CHARVET GROUP)
09.2015 - 03.2021
- Contributed to strategic planning by providing regional sales insights and consistently achieving operational objectives.
- Achieved highest-ever regional sales, surpassed annual sales targets by over 100%, and successfully launched new brands (Imperial Crown and Tomi Juice).
- Expanded market coverage by initiating cash van operations in Plateau and Sokoto through MDS partnership, deploying dedicated sales teams in new territories.
- Led recruitment, training, and performance development while managing logistics, inventory, and maintaining high operational and service standards.
ON-PREMISES AND EVENTS MANAGER
SELL WELL LIMITED (CHARVET GROUP)
04.2014 - 09.2015
- Supervised, coached, and motivated the sales team to exceed performance targets.
- Managed on-premise marketing for Power Horse across 65+ key outlets, securing exclusivity agreements.
- Led activations and sponsorship campaigns in Lagos and Abuja, ensuring impactful brand presence.
- Executed end-to-end project and event management, delivering results on time and within budget.
AREA SALES MANAGER
CHARVET NIG LTD
03.2013 - 04.2014
- Managed sales and supply chain operations across Lagos Mainland, ensuring product availability and timely delivery.
- Secured new corporate clients and maintained strong trade partner relationships.
- Achieved volume targets through tactical initiatives and full SKU availability.
MARKETING EXCUTIVE
SYRIAN ARAB INSURANCE
07.2011 - 01.2013
- Advised customers on suitable insurance policies by understanding their needs and addressing concerns effectively.
- Maintained accurate client records, provided policy guidance, and conducted personal visits when needed to ensure optimal service.
Education
Bachelor - Banking And Finance
University of Damascus
Damascus 03.2011
Skills
Strong Leadership & Team Management
Strategic Thinking & Problem Solving
High Adaptability in Fast-Paced Environments
Ability to Work Under Pressure & Meet Tight Deadlines
Effective Communication & Negotiation
Attention to Detail & Execution Excellence
Event Planning & Execution
Certification
Certified Health Insurance Consultant/ GlobalMed Insurance
Timeline
BUSINESS MANAGER
GREAT BRANDS NIGERIA LIMITED
03.2023 - 01.2025
SELF EMPLOYED
SPARKPICK LTD
08.2022 - 03.2023
NATIONAL SALES MANAGER
REAL DRINKS COMPANY
03.2022 - 06.2022
REGIONAL SALES MANAGER
SELLWELL LIMITED (CHARVET GROUP)
09.2015 - 03.2021
ON-PREMISES AND EVENTS MANAGER
SELL WELL LIMITED (CHARVET GROUP)
04.2014 - 09.2015
AREA SALES MANAGER
CHARVET NIG LTD
03.2013 - 04.2014
MARKETING EXCUTIVE
SYRIAN ARAB INSURANCE
07.2011 - 01.2013
Certified Health Insurance Consultant/ GlobalMed Insurance
06-2011
Bachelor - Banking And Finance
University of Damascus
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