Ella& David Estate , Jedo Estate Ushafa Bwari,FCT Abuja
Summary
Results-driven regional / business manager with experience leading teams and driving growth in fast-paced environments. Strong leadership skills, strategic talent and deep understanding of local markets. History of developing business strategies that increased revenues and improved customer satisfaction
Overview
17
17
years of professional experience
Work History
Business Development Manager
Creative Edge & Innovative Services Ltd .
09.2023 - 09.2023
Expanding revenue and profitability to 175% versus last year through new account penetration and new business development.
Coaching sales team to build and improve client relationships and better customers' experience.
Developing & executing sales strategy to meet yearly and monthly revenue forecast.
Identifying and creating opportunities to grow existing businesses and developing emerging business opportunities.
Developing business plans and operational strategies for new and existing business.
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Regional Sales Manager
Sc Johnson & Son Nigeria Ltd
04.2021 - 08.2023
Interfaced with AAVA BRAND LTD on:
Managed sales budget representing 21% contribution to national sales number for northern Nigeria .
Increased share growth through strategic means and improved coverage by 18%, visibility, availability across northern Nigeria also improved by 7% versus previous years across northern Nigeria
Improved and maintain win-win B2B by developing profitable pipelines using multiple marketing channels and sales strategies to meet target. (Reduced cost and improved revenue)
Regular training for sales team on productivity and sales improvement process .
Generated accurate summaries and YoY growth percentage for accounts and constructively challenging in-depth details of sales performance data to identify, review and improve process and opportunities.
Regional Sales Manager
Sc johnson & son Nig Ltd
01.2018 - 03.2021
Driving leadership culture in line with best business practice on budget.
115% Net sales versus budget, best result on NPD launch initiatives over 125% in market sales in existing stiff and competitive northern market.
Set and monitored sales targets for region with direct reports in North- East, North-West and North-Central.
Identifying needs for strategy adjustments to achieve set goals in new and emerging potential market.
Monitored sales team performance, providing effective training to help reach revenue and profit targets.
Hired and trained dedicated and high-achieving sales Managers.
Generated company growth through market expansion strategies and improved sales processes
Increased year-on-year sales by 20% with lesser cost, implementing strategic business growth and retention initiatives and executing marketing plan in northern region.
Area Sales and Operations Manager
SC Johnson & Son Nig Ltd
05.2017 - 12.2017
North-west
Improved and Increased channels from 2 to 6 and business growth through expanded coverage by over 200% from base data .
Increased Northwest coverage by 62%
Planned and developed strategies to increase sales territory positioning and exceeding company targets over 21% versus budget
Activated 4 additional states and increased volume contribution by 7% average to total north business
Monitored sales team performance, providing effective training to help reach revenue and profit targets
Analyzed sales to identify top-performing products, customers and continuous improvement in volume and sales process
Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends
Retained existing customers and substantially grew customer base, product line and sales volume.
Senior Area Sales Manager
Sc Johnson & son Nig Ltd, Western
07.2014 - 04.2017
Exceptionally grew and developed Ibadan business expansion to acquire entire south west business in less than 2 years
Grow distributor net sales by 200% versus previous year with consistent expansion subsequent years
Monitored sales team performance, providing effective training to help reach revenue and profit targets
Planned and developed strategies to increase sales territory positioning, exceeding company targets
Restructured business process in west, identifying constrains and providing effective recommendation for sustenance and better business result
Increased year-on-year sales by over 50%, implementing strategic business growth and retention initiatives
Seamless execution of marketing plans and promotion as support to improve shares and distribution.
Senior Area Sales Manager
Johnson Wax Nigeria ltd
03.2011 - 06.2014
Consistently improve sales number and territory positioning, exceeding company targets (Net sales 180%Vs budget representing 60% contribution in Lagos south) across retail increase by and wholesale channels with back-to-back overall best in class award of excellence two years on row
Established strong sales team performance, providing effective training to help reach revenue and profit targets month on month
Accomplished sales channels growth and development both wholesale and retail by 30%
Executed new route to market execution, trained and developed effective team that yielded results consistently
Customer relation management and market intelligence reporting and established win-win business relationship with customers
Interfaced with customers, determined needs, provided recommendations.
Manager sales Operation
Tantalizers plc
01.2007 - 01.2011
Sales tracking, review and publishing of data to all others departments tailored to each department or management need
Used multi-source data to determine sales budget, forecast sale number for financial decision
And close monthly Net sales figure by branches both excel and SAGE for use across finance, marketing, and business managers
Account reconciliation versus reported sales across all outlets Nationally (5.4 Net sales 2011)
SAGE posting to generate net sales for gross margin computation and other treasury function
Create professional sales presentations to creatively communicate to departments as may be required
Outlets audit on inventory, bank/cash, work in progress etc for control and audit purposes
Outlet audit on collection, trade spent and other functional cash related issues.
Education
MBA - FINANCE MANAGEMENT
Nile University
Abuja
2023
Bachelor of Science - Accounting
Lagos State University
Lagos State
2008
Higher National Diploma - Insurance
Federal Polytechnic Offa
Offa Kwara State
2005
Skills
Business development
Communication and interpersonal skill
Customer service skill
Creative thinking and sales solutions skill
Proficiency in excel, SAGE and business control procedures
Channel sales strategy
Territory Expansion
Account Management
Distributor Base Development
Sales Coaching skill
Revenue Generation
Accomplishments
Developed and accelerated growth driver strategies that increased market shares ,visibility 3% additional contribution to national volume under international distributor north .
Best in class regional award on2018 / 2019 year net sales value , volume and product lunch coverage and distribution.
Overall 2nd best regional award 2017/2018 .
Best in class manager award 2016/2017 on coverage and distribution .
overall best in class national award 2012/2013 .
Best sales representative , lagos south 2012 .
Improved operations efficiency by 12% with implementation of various process improvements .
Timeline
Business Development Manager
Creative Edge & Innovative Services Ltd .
09.2023 - 09.2023
Regional Sales Manager
Sc Johnson & Son Nigeria Ltd
04.2021 - 08.2023
Regional Sales Manager
Sc johnson & son Nig Ltd
01.2018 - 03.2021
Area Sales and Operations Manager
SC Johnson & Son Nig Ltd
05.2017 - 12.2017
Senior Area Sales Manager
Sc Johnson & son Nig Ltd, Western
07.2014 - 04.2017
Senior Area Sales Manager
Johnson Wax Nigeria ltd
03.2011 - 06.2014
Manager sales Operation
Tantalizers plc
01.2007 - 01.2011
MBA - FINANCE MANAGEMENT
Nile University
Bachelor of Science - Accounting
Lagos State University
Higher National Diploma - Insurance
Federal Polytechnic Offa
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