- Self-motivated goal-oriented business development expert and product management professional with demonstrated experience and career success in developing and executing work plans to promote organizational growth with good analytical, communication, negotiation, customer relation and leadership skills acquired over 5years working experience as:
- Area Sales manager with telecommunication fit.
- Home Broad Band sale Team Lead North East Region
- Sales manager in a multinational Media industry driving a new route to market, recruiting and developing new merchant.
- Operations manager in a Multinational media industry.
- Business development expert in a multinational Network Marketing company.
- Data analyst
- Social media marketing
- Microsoft Office
- Spreadsheets
- Product management
- Knowledge Management
- Email communication
- Challenging and thought-leadership role as a sales manager where I am able to utilize my experience and broaden my inter-personal and initiative skills while maintaining the company goals by exceeding customer expectation and adhere to the policies and best practice parallel with the company value and strategy.
Hi, I’m
Monday Boniface Mathew
Sales Leader
Kano, Kano State
Summary
Overview
14
years of professional experience
10
Certifications
Work History
Sterling Bank
Regional Sales Manager
01.2025 - Current
Job overview
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 150 regional sales representatives and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Finalized sales contracts with high-value customers.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Executed successful promotional events and trade shows.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
- Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
- Built relationships with customers and community to establish long-term business growth.
- Implemented systems and procedures to increase sales.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Facilitated business by implementing practical networking techniques.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Communicated product quality and market comparisons by creating sales presentations.
- Drove sales by developing multi-million dollar contract sales.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Managed team of 100 regional sales representatives and consistently achieved high sales targets.
Airtel Network Limited
Area Sales Manager (GSM&PSB)
12.2022 - 12.2024
Job overview
- Maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability.
- Ensure adequate availability of all recharge denominations in sub -CP and retail points.
- Ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers
- Achieve ERC, RCV and E-pin target in agreed ratios.
- Constantly identify opportunities for driving activation and recharge sales within territory.
- Achieve Share of Gross & Net Additions (SOGA & SONA)
- Full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
- KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits.
- Drive KYC inactivity to nil & Other initiatives to increase GAD including new site launch.
- Ensure activation of Quality GADs in assigned area. Develop and implement activities that will increase SONA in assigned area.
- Implementation of customer driven activities (product launches, town storms ) in assigned area
- Drive voice and data business performance by implementation of revenue generating activities and initiatives.
- Ensure appropriate and effective outlet brand.
- Identify visibility opportunities for Airtel brand within the territory.
- Recruitment of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.
- Identify and recruit suitable sub channel partners in territory for effective product re-distribution.
- Ensure constant CLS elimination.
- Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
- To effectively report competitive activities within assigned territory and implement adequate counter initiatives.
- Track on-going initiatives in Market
- Track activity and sale support that may be a threat to performance of the business
- SOGA/ SONA Decrement, Channel Satisfaction Score, Active sub CP channels RSOs/ SSOs
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Led sales region to increase sales and boost team morale.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
Airtel Network Limited
Team Lead
02.2022 - 11.2022
Job overview
- Ensure total sales target of all assigned HBB direct sales are met.
- Higher value GADs and HBB sales.
- Ensure sims and HBB devices are available to all assigned HBB Sale Executives
- Daily monitoring of stock holding by HBB DSE
- Provide all the comprehensive of all the product sale by HSE
- Monitor HSEs performance and identify training gaps
- Ensure appraisal for HSEs accordingly
- Coaching and mentoring of HSEs
- Ensure100% adherence on all Airtel processes and procedures, NCC guidelines
- Working directly with the Home broad band Manager in sales and business development
- Supporting the Zonal manager to analyze Zonal report and way forward on the business
- Follow up customers with issues regarding HBB business
- Follow up home broad brand sales executives on retention campaign
- Home broad band retailers’ creation and development
- Territory sales development for Homebroad band business
- DSO coordination for productivity and sales of products and services
- Hotspots creation for sales of products and services
- Recruitment of sales canvassers for the business
- Sales of Airtel products and services
- Mentored junior team members, fostering a positive work environment that encouraged professional growth.
- Exceeded sales targets by motivating team members and providing ongoing coaching.
- Enhanced customer satisfaction through proactive problem-solving and consistent followup.
- Developed strong relationships with key clients, resulting in increased repeat business.
- Established effective communication channels within the team, ensuring timely updates on market trends and competitor activities.
- Coordinated with internal stakeholders during product development phases to ensure smooth transition into the sales process.
- Streamlined sales processes to improve efficiency and productivity within the team.
- Led targeted marketing campaigns to boost brand awareness and generate qualified leads for the sales pipeline.
- Reduced employee turnover by recognizing top performers and creating tailored development plans for underperformers.
- Fostered a culture of continuous improvement by holding regular team meetings to discuss best practices and share knowledge across the organization.
- Boosted team performance by implementing efficient sales strategies and techniques.
- Conducted regular performance evaluations, identifying areas of improvement and adjusting training programs accordingly.
- Implemented data-driven forecasting methods, improving accuracy and informing strategic decisionmaking.
- Analyzed sales data to identify trends, opportunities, and potential risks in order to inform future strategy adjustments.
- Increased overall profitability by optimizing pricing strategies based on market research and competitive analysis.
- Optimized territory management, reallocating resources to high-potential areas for maximum ROI.
- Collaborated with cross-functional teams to create comprehensive sales plans for new product launches.
- Monitored sales organization's compliance with corporate standards of record-keeping for customer personal information, sales records and validation reports.
- Assigned sales organization objectives to sales team members in accordance with production schedule to meet business volume demands.
Airtel Network Limited
Sales Executive
04.2020 - 01.2022
Job overview
- Increasing average revenue per user and customer base via converting existing broad band users to Airtel broad band and users.
- Achieving sales target of higher value GADs and revenue via MNP, bundle sales. quality gross additions
- Ensuring channel development and process compliance in order to enhance our competitive differentiation through quality acquisition and customer retention activities.
- Call customers for retention and support on products and services
- Home broad band retailers’ creation and development
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
- Increased sales revenue by developing and implementing strategic marketing plans.
- Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed a high-performing sales team, consistently exceeding targets and boosting company profits.
- Mentored junior staff members, fostering their professional growth as well as enhancing overall team performance levels.
- Drove brand recognition by establishing a consistent visual identity across all print and digital collateral materials.
- Implemented innovative promotional campaigns that generated significant growth in new customer acquisition.
- Streamlined internal processes for improved team efficiency and productivity.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Stayed current on company offerings and industry trends.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
Paycom Nigeria Limited
Senior Business Development Manager
12.2019 - 03.2020
Job overview
- Supporting the preparation of information and communication materials for QR.
- Merchant creation and QR Knowledge sharing and development.
- Territory sales management
- Quick Response download management
- Cash back management
- Teleconferencing management
- Mentoring and coaching business developers
- Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.
- Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
- Increased sales revenue by strategically identifying and pursuing new business opportunities.
- Mentored junior staff members on best practices in business development, fostering professional growth within the team.
- Established a robust pipeline of prospects through targeted networking events and strategic outreach efforts.
- Spearheaded the expansion into new markets by conducting in-depth analyses of competitor landscapes.
- Negotiated contracts with vendors and suppliers, resulting in cost savings for the company.
- Managed a diverse team of sales professionals, providing coaching and guidance to optimize performance.
- Aligned sales objectives with corporate goals by creating strategic plans that balanced short-term wins with long-term sustainability.
- Contributed to overall company growth by sharing expertise during executive meetings, informing decision-making processes.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Generated new business with marketing initiatives and strategic plans.
NTA-STAR TV Network Limited
State Manager
01.2018 - 11.2019
Job overview
- Work directly with Zonal Director in driving sales monthly target in terms of consumption and activation. Overall management of sales and marketing support business development prospect and relationship building across the State
- Profitability creation of State weekly and monthly sales plan.
- Driving sales revenue and subscriber growth for the entire State.
- Plan and profitably execute below the line activities to ensure consistent presence at dealer outlet in the state and control volume-push initiatives.
- Organizing a periodic training for sales staffs in the state.
- Managing state sales staffs for increased performance.
- Meeting agreed set targets for the entire state
- Managing the entire trade/value chain for state.
- Regular visit to local government areas within the state to ensure proper implementation of the agreed strategic sales plan.
- Managing and ensure Optimum capacity of StarTimes distribution chain in the state.
- Mentoring and Coaching of value chain to achieve results.
- Liaising with corporate organizations, making sales proposals and presentation to attract their interest in StarTimes Products.
- Providing accurate daily, weekly and monthly sales reports on activation, consumption, road show retirement and canvassers’ activities for the entire state.
NTA-STAR TV Network Limited
Executive Sales Representative
03.2017 - 12.2017
Job overview
- Monitoring and driving dealers (trade partners) to ensure sales volume
- Customer Success Management
- Manage all the operations for the day.
- Ensure better experience
NTA-STAR TV Network Limited
Customer Success Manager
03.2016 - 03.2017
Job overview
- Ensure smooth running of the business for the day
- Ensure all the parameters for revenue generation are achieved
NTA-STAR TV Network Limited
Customer Success Executive
04.2015 - 02.2016
Job overview
- Ensure customers enjoy or get a wonderful experience using Startimes product and services.
- Ensure day to day activities of the business run smoothly and effectively.
Summit School Kano
Head Teacher
05.2012 - 12.2014
Job overview
- Teaching and coaching of computer to students and ensuring staff lesson notes are tidy and classes held appropriately
- Enhanced parent-teacher communication by holding regular meetings, discussing student performance, concerns, and areas for improvement.
- Collaborated with colleagues on interdisciplinary projects, promoting holistic understanding of various subjects among students.
- Applied play-based strategies to provide diverse approaches to learning.
- Organized extracurricular activities that complemented the curriculum while fostering teamwork and leadership skills among students.
- Consulted with parents to build and maintain positive support networks and support continuing education strategies.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
- Guided meaningful classroom discussions, encouraging students to delve deeper into subject matter and develop critical thinking skills.
- Worked with teaching staff to evaluate individual progress and recommend appropriate learning plans.
- Actively participated in school-wide initiatives aimed at enhancing the overall quality of education provided by the institution.
- Customized educational materials based on individual student needs to ensure inclusive learning experiences for all.
- Mentored junior teachers, sharing best practices and providing constructive feedback to improve their teaching techniques.
- Fostered a stimulating learning environment by maintaining well-organized and dynamic classroom spaces for daily use.
- Maintained accurate records of student attendance, performance, and progress to ensure transparency and effective communication with parents.
- Allowed for ample outdoor discovery time in schedule each day.
- Sanitized toys and play equipment each day to maintain safety and cleanliness.
- Increased overall student satisfaction by utilizing diverse teaching methods tailored to individual learning preferences.
- Fostered strong relationships between faculty members through effective communication channels and team-building events.
- Improved student engagement by incorporating technology and real-world examples into lesson plans.
- Monitored students' academic, social, and emotional progress and recorded in individual files.
- Educated students on core principles using meticulously crafted lesson plans that maximized knowledge retention.
- Completed student progress reports mid-term to notify students and parents of strengths and areas of improvement.
- Fostered student curiosity and interest through creative hands-on activities.
- Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.
- Prepared quizzes, tests and examinations to gauge how well students were learning.
- Increased educational expertise and knowledge by participating in instructor-oriented workshops.
- Boosted cultural awareness by incorporating children's literature from world cultures.
- Scheduled conferences with parents to discuss students' progress and classroom behavior.
- Evaluated students' understanding of course material through examinations and in-depth essay writing.
- Improved students' analytical skills by introducing state-of-the-art computer program technologies.
- Participated in department meetings to provide input to colleagues about student achievement and improvement.
Education
National Open University NigeriaKano
MBA from INVIEW
04.2001
University Overview
Bayero University,KanoKano State, Nigeria
Master of Science from Information Management
04.2001
University Overview
Bayero UniversityKano State, Nigeria
Bachelor of Science from Library And Information Science
04.2001
University Overview
Army Day Secondary SchoolKano State
No Degree from Senior Secondary School Examination Council
04.2001
University Overview
Zawai Special Primary SchoolKano State
No Degree from Primary School Leaving Certificate
04.2001
University Overview
Skills
Sales leadership
Business development and planning
Sales initiatives and techniques
Team building
Analytical thinking
Upselling and cross selling
Performance evaluations
Business administration
Contract negotiations
Sales coaching
Territory expansion
Staff training
Certification
Certificate in Product Management for designers
Interests
Meeting people, researching, reading and basket ball
Accomplishments
Accomplishments
- Spearheaded development of partnership with association of keke napep rider to onboard 5000 new to bank services.
- Improved operations efficiency 90% with implementation of various process improvements.
- Collaborated with team of 90 staff both internal and external stakeholder to lead best sales manager Nigeria.
- Achieved 120%by completing financial year 2025 target accuracy and efficiency.
- Received the CSO commendation letter for outstanding performances across KPIs.
- Received as most improved business area.
References
References
Available on request.Award
Award
Most improved sales Area Numan Adamawa state, CEO award a trip China 2019, CEO award best sales manager 2018 Nigeria, CEO Award Best Sales Representative North Zone 2017, Certificate of training Graduate Internship Scheme 2016, Certificate of commendation NYSC 2013, Secretary General: Association for Family Reproductive Health (AFRH) 2013, Merit award: Department of library & information science (Most Gentle) 2011Proven Areas of Expertise
Proven Areas of Expertise
- Customer Relationship management
- Customer information management
- Mentoring and Coaching sales drive
- Efficient record skills and objection handling
Computer Proficiency
Computer Proficiency
Certificate in computer and data management.Meeting people, Reading, Golf.
Meeting people, Reading, Golf.
As a goal getter I look forward to bringing value to any team I am opportune to work with.
Timeline
Regional Sales Manager
Sterling Bank
01.2025 - Current
Area Sales Manager (GSM&PSB)
Airtel Network Limited
12.2022 - 12.2024
Team Lead
Airtel Network Limited
02.2022 - 11.2022
Sales Executive
Airtel Network Limited
04.2020 - 01.2022
Senior Business Development Manager
Paycom Nigeria Limited
12.2019 - 03.2020
State Manager
NTA-STAR TV Network Limited
01.2018 - 11.2019
Executive Sales Representative
NTA-STAR TV Network Limited
03.2017 - 12.2017
Customer Success Manager
NTA-STAR TV Network Limited
03.2016 - 03.2017
Customer Success Executive
NTA-STAR TV Network Limited
04.2015 - 02.2016
Head Teacher
Summit School Kano
05.2012 - 12.2014
National Open University Nigeria
MBA from INVIEW
04.2001
Bayero University,Kano
Master of Science from Information Management
04.2001
Bayero University
Bachelor of Science from Library And Information Science
04.2001
Army Day Secondary School
No Degree from Senior Secondary School Examination Council
04.2001
Zawai Special Primary School
No Degree from Primary School Leaving Certificate
04.2001