MOJISOLA COKER

• Recommend strategies and ideas to help boost client’s reputation and achieve marketing target based on close monitory of client’s industry and competition
• Improved and boosted brand image by implementing focused marketing campaigns for clients.
• Plan, manage and execute innovative marketing campaigns, events and activations to promote brand products.
• Develop product adoption ideas and strategies and drive brand communication
• Develop and deliver creative marketing and communication strategies, plans and approaches that aligns with client’s short term and long-term business objectives
• Develop and implement marketing and communication strategies for specific client’s collaborative projects
• Researched emerging industry trends, applications and concepts to enhance products and services
• Listened attentively to client feedback to create stronger relations and shape business
• Facilitated client satisfaction and renewed customer relations to drive growth
• Manage marketing and communication budget and ensure that event/campaign milestone related to marketing and communication are achieved on time and within budget
• SOME OF PROJECTS/ACCOUNTS HANDLED:

(i),Red Bull – Red Bull Half Court 2021, Red Bull Neymar Jr’s Five 2021/2022

(ii) Dano Milk: first Dano Milk pantry raid in eastern Nigeria (Port Harcourt, Enugu, Benin, Aba, and Onitsha), first Dano Milk mall activation in Port Harcourt and Enugu, and also in western Nigeria.

(iii) Desperados – Desperados Influencer meet & greet, Collaboration at Lagos Island & Mainland Block Party

(iii) Amstel Malta – AMVCA 2022

(iv) Lush Hair x Big Brother Naija 2022

(V) Lush Hair x Lagos Fashion Week

(vi) Showmax x TikTok Naija Comedy Festival

(vii) Amazon Web Services x Art of Technology Exhibition

• Worked as part of accounts management team to develop client proposals and implement PR/communications activities
• Managed and executed PR campaigns for brands such as P&G, Polaris Bank and Nokia (HMD Global).
• Delivered analytical pieces (e.g Background and economic or political analysis reports) and media monitoring within agreed templates and set timelines
• Contributed to new business proposals and presentations through in-depth research, idea generation.
• Supported media relations activities and media management.
• Contributed to revenue of organization by 30% through projects handled.
• Developed drafts communications content and collateral, including briefing notes, press releases, articles and opinion pieces with minimal edits
• Built network and managed relationships with traditional and digital media correspondents and influencers.
• Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
• Researched emerging industry trends, applications and concepts to enhance products and services.
• Managed database of local and international, traditional and digital media correspondents and influencers

• Developed content for UNFILTERED by sourcing contributors, drafting stories and creating social media posts.
• Managed content distribution to online channels and social media platforms.
• Grew social media following from 0 to 7868 on Instagram organically and 0 to 18,164 on Facebook
• Successfully executed administrative and operative tasks.
• Maintained content marketing calendar to schedule creation and delivery deadlines
• Conducted regular content audits to identify gaps and redundancies of content
• Utilized analytics and site metrics to determine areas of improvement
• Used content management system to analyze user engagement and website traffic metrics
• Analyzed and reported social media and online marketing campaign results.
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
• Curated and segmented editorial content to increase engagement and channel growth.
• Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
• Increased customer engagement through social media.
• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.

• Developed content for social media and communications
• Organized material, determined area of emphasis and wrote according to prescribed editorial style and format standards.
• Provided copy editing support to hit target dates for editorial and design productions with print and digital material.
• Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
• Coordinated research activities for material development.
• Handled shaping image of our publishing group in virtual space and grew social media following by 10%.
• Drove research engine (both field and online research)
• Ensured smooth running from production to delivery of all Quramo Publications
• Executed administrative and operative tasks of organization
• Assisted with editorial supervision to ensure effective editing of manuscripts, adherence to style guides, and proofread manuscripts