MMOKUT UTTAH

Luxury resale brand specializing in authenticated secondhand designer bags.

• Wrote high-converting product descriptions, landing page copy, and blog content designed to help customers trust the product, and take action.
• Focused on short-form SEO writing that blended keywords with clear, persuasive language, to drive clicks and purchases.
• Helped shape the brand voice and content tone to balance luxury with approachability across all digital channels.
• Used SEO Analytics and Keyword Research Tools to optimize content performance and improve search visibility.

E-commerce platform showcasing and selling work by contemporary African artists.

• I wrote artist spotlights, product descriptions, and blog content aimed at connecting creatives with buyers across global markets.
• Created content to drive traffic, boost visibility, and help customers discover and trust the value of each piece.
• Used Shopify to manage product listings and upload optimized content directly within the CMS.
• Wrote short-form social media content and promotional blurbs that aligned with seasonal campaigns and featured collections.
• Focused on building content that highlighted both product and story, converting browsers into buyers.

B2B SaaS company offering cloud infrastructure tools for startups and enterprise teams.

• I wrote landing pages, website copy, blog posts, and short campaign content for technical and non-technical audiences.
• Translated complex cloud concepts into clear and simple writing to support user understanding.
• Kept the brand tone consistent across all platforms.
• Used keyword and analytics tools, Zutrix, Yoast, and Google Analytics, to track performance and refine content.
• Worked with product, support, design, and marketing teams during revisions and feedback cycles.
• Managed content directly in Framer CMS, working alongside the graphic designer and digital marketer to ensure cohesive visuals and messaging.

Early-stage fintech/web3 startup simplifying digital payments and financial literacy for everyday users.

• Helped build the brand voice and content framework from scratch.
• Wrote educational content that simplified digital finance topics and improved reader retention.
• Created onboarding emails, product updates, and user-support content for clarity and ease of understanding.
• Managed online communities across Instagram, LinkedIn, Facebook and X, and increased engagement by 50% in two months.
• Used insights, feedback, and analytics to improve the content strategy.
• Used Google Analytics and feedback loops to shape and refine what we created, based on what users were actually responding to.