MMOKUT UTTAH

B2B SaaS company offering cloud infrastructure tools for startups and enterprise teams.

• I wrote both long-form content (website copy, Medium blog posts) and short-form content (social media captions, promo blurbs) tailored to different user segments.
• Developed and wrote the company’s main landing page from scratch, focusing on clarity, structure, and user flow.
• Maintained a consistent tone and messaging across all platforms to make technical content easy to understand and accessible.
• Used Zutrix, Yoast, and Google Analytics to track content performance and guide strategy.
• Managed content directly in Framer CMS, working alongside the graphic designer and digital marketer to ensure cohesive visuals and messaging.
• Collaborated with the product and support teams to create content that answered real customer questions and improved product onboarding.

Early-stage fintech startup simplifying digital payments and financial literacy for everyday users.

• Joined the team from the ground up and helped build the brand voice, content strategy, and product messaging from scratch.
• I wrote finance-focused blog posts and educational content that made complex topics accessible, leading to over 60% reader retention on Medium.
• Created onboarding emails, product updates, and user support copy that helped reduce confusion and improve retention.
• Collaborated with engineers and program leads to turn product features into clear, user-friendly content.
• Managed and engaged Lynkk’s online communities across Instagram, LinkedIn, Facebook, and X, resulting in a 50% increase in engagement in two months.
• Used Google Analytics and feedback loops to shape and refine what we created, based on what users were actually responding to.

Luxury resale brand specializing in authenticated secondhand designer bags.

• Wrote high-converting product descriptions, landing page copy, and blog content designed to help customers trust the product, and take action.
• Focused on short-form SEO writing that blended keywords with clear, persuasive language, to drive clicks and purchases.
• Helped shape the brand voice and content tone to balance luxury with approachability across all digital channels.
• Used Zutrix, Yoast, and Google Analytics to optimize content performance and improve search visibility.

E-commerce platform showcasing and selling work by contemporary African artists.

• I wrote artist spotlights, product descriptions, and blog content aimed at connecting creatives with buyers across global markets.
• Created content to drive traffic, boost visibility, and help customers discover and trust the value of each piece.
• Used Shopify to manage product listings and upload optimized content directly within the CMS.
• Wrote short-form social media content and promotional blurbs that aligned with seasonal campaigns and featured collections.
• Focused on building content that highlighted both product and story, converting browsers into buyers.