Mina Galadima-Oshoniyi
Vällingby,AB
Summary
I'm a performance-driven digital marketing specialist with 5+ years of experience delivering results across SEO, SEM, paid social, and analytics. I've worked with brands in the Nordics, UK, Spain, and West Africa — combining strategic thinking with hands-on execution in Google Ads, Meta Ads, GA4, and conversion optimisation.
I currently lead SEO at Samsung Nordics, collaborating across Paid Search, Social, and e-commerce to drive organic growth and campaign performance. I also consult as a freelancer, supporting clients in e-commerce, SaaS, and B2C industries with tailored digital strategies.
Key strengths include:
✔ Campaign planning & optimisation (Search, Shopping, Video, TikTok)
✔ A/B testing, CRO, and funnel performance
✔ GA4, Looker Studio, GTM, and tagging setup
✔ Technical SEO and content alignment
✔ Retargeting, audience segmentation, and budget ownership
I thrive in fast-paced environments where creativity, data, and collaboration come together to drive growth. I'm always open to sharing knowledge and connecting with others in the digital space.
Overview
8
8
years of professional experience
1
1
Certificate
Work History
SEO Lead
Samsung Electronics Nordics
08.2022 - Current
- Led strategic SEO growth by executing long-term white-hat optimisation plans across content, technical and off-site pillars — delivering sustained organic traffic increases and improved SERP rankings.
- Collaborated closely with external agencies and internal stakeholders (e.g. developers, product owners, content teams) to align SEO with wider business and campaign goals across local and international markets.
- Drove technical SEO improvements , resolving crawl issues, improving site speed, managing indexation strategies, and optimising site structure in partnership with dev teams.
- Managed and mentored content teams , ensuring timely delivery of keyword-optimised, high-quality assets while also overseeing campaign creatives in line with SEO goals.
- Used data to drive decisions , conducting keyword research, competitive audits and in-depth reporting via GA4, Search Console, and third-party tools to steer strategy and improve ROI.
- Analyzed website analytics data to identify opportunities for growth and optimization.
SEM / SEO Specialist (Freelancer)
Shongal Digital - Freelance
04.2019 - Current
- Provided SEO/SEM consulting for clients across EMEA, the US, and multiple industries — from start-ups to established enterprises.
- Delivered SEO copywriting, digital strategy, and web analysis tailored to business goals and user behaviour.
- Managed paid campaigns (Google Ads, Meta) and executed technical audits , including A/B testing, keyword strategy, and site health checks.
- Implemented and maintained tracking solutions using Google Tag Manager and Matomo, including troubleshooting code issues and validating setup.
- Supported ongoing optimisation of technical SEO elements and conversion flows to maximise traffic quality and ROI.
Digital Marketing Specialist
Consid Communication
01.2021 - 07.2021
- Owned the strategy and execution of PPC and SEO optimisation for e-commerce clients, focusing on growth across Google Ads, Meta Ads, and multiple digital channels.
- Acted as a specialist advisor to clients' marketing and sales teams , supporting lead generation, conversion strategy, and full-funnel performance improvements.
- Conducted in-depth SEO audits to uncover technical, content, and structural issues — implementing fixes that improved site health, visibility, and crawlability.
- Improved site architecture and internal linking to enhance UX and search performance, aligning structure with user intent and SEO best practice.
- Created and managed digital content calendars , scheduled posts, and maintained brand presence across key social platforms, tracking performance and engagement via analytics tools.
Digital Marketing Specialist
Landetmedia AB
12.2019 - 01.2021
- Delivered both on-site and off-site SEO strategies to drive organic traffic, boost conversions, and improve ROI across multiple markets.
- Identified and implemented key optimisation opportunities for core product pages and campaign flows, aligned with client KPIs.
- Oversaw technical SEO execution , including crawlability improvements, metadata, structured data, and site performance enhancements.
- Produced weekly KPI reports , tracking search visibility, traffic trends, and conversions to inform continuous improvement.
- Monitored and optimised high-performing keywords and landing pages , adapting campaigns to evolving search trends and user behaviour.
- Collaborated with internal teams to align SEO efforts with social media and paid campaigns , supporting holistic performance marketing goals.
SEO Manager
Decathlon Sweden
11.2018 - 05.2019
- Developed and continuously refined SEO strategies to improve keyword rankings, drive organic traffic, and enhance overall site performance.
- Conducted regular performance analysis , adjusting tactics based on KPIs, traffic trends, conversion data, and engagement metrics.
- Carried out competitor analysis to benchmark keyword use, ad placements, and landing page performance — informing strategic content and bid adjustments.
- Collaborated with the e-commerce team to resolve technical issues, optimise UX, and ensure SEO best practices were integrated into daily operations.
- Produced weekly reports tracking SEO progress and business impact, supporting transparency and ongoing optimisation.
UK Account Strategist Specialist
Google Ads Team
01.2018 - 11.2018
- Provided consultative support to agencies and digital marketers , identifying tailored advertising solutions across Google Search, Display, and YouTube.
- Executed a 3-tier strategy model involving product strategy, advertiser training, and customer journey optimisation to enhance digital experience (DX) and go-to-market impact.
- Managed quality assurance efforts , including internal audits, client surveys, and on-site evaluations to maintain high service standards.
- Received formal Google Ads certification and training , enabling confident communication of product features and campaign setup to clients and partners.
- Produced regular KPI-focused reports and prepared briefing materials for client meetings to ensure data-led performance discussions.
- Actively monitored campaign performance and made real-time optimisations to improve ROAS and client satisfaction.
Education
Master of Science - Consumer And Business Marketing
Stockholm Business School
Stockholms län05.2017
Master of Science - Economics And Business Administration
Swedish University of Agricultural Science (SLU)
Uppsala - Sweden06.2011
Master of Science - Accounting And Business Administration
University of Jos, Nigeria
Plateau State - Nigeria 03.2004
Bachelor of Science - Agricultural Extension And Development
Federal University Of Agriculture, Abeoku
Abeokuta North, OG06.1998
Skills
- SEM trend knowledge
- Strategic planning
- Ad development
- Trend analysis
- Data analysis
- Critical Thinking
- Excel expertise
- Event Planning
- Performance optimization
- Stakeholder relations
- Training and presentations
- SEO content writing
Timeline
SEO Lead
Samsung Electronics Nordics
08.2022 - Current
Digital Marketing Specialist
Consid Communication
01.2021 - 07.2021
Digital Marketing Specialist
Landetmedia AB
12.2019 - 01.2021
SEM / SEO Specialist (Freelancer)
Shongal Digital - Freelance
04.2019 - Current
SEO Manager
Decathlon Sweden
11.2018 - 05.2019
UK Account Strategist Specialist
Google Ads Team
01.2018 - 11.2018
Master of Science - Economics And Business Administration
Swedish University of Agricultural Science (SLU)
Master of Science - Accounting And Business Administration
University of Jos, Nigeria
Bachelor of Science - Agricultural Extension And Development
Federal University Of Agriculture, Abeoku
Master of Science - Consumer And Business Marketing
Stockholm Business School
Accomplishments
- Led Nordic SEO strategy across SE, DK, NO & FI, aligning with global UX 2.0 and HQ directives.
- Delivered integrated SEO for major campaigns incl. Black Friday, Cyber Week & Foldable launches, driving YoY organic growth.
- Standardised metadata, FAQs & buying guides through MT+PE localisation, improving turnaround & consistency.
- Launched Explore Blog SEO QA process, increasing CTR & visibility for key themes (AI Energy Mode, SmartThings, Monitors).
- Built SEO dashboards (GA4, GSC, SEOClarity) to track SoV, rankings & cross-channel insights.
- Drove collaboration between SEO, Publishing & Merch teams, embedding organic optimisation in campaign workflows.
- Managed translation budgets & agency coordination, ensuring localisation quality & efficiency.
Samsung Nordic – SEO Lead (2024–2025)
Certification
Google Ads (Fundamental,Search,Video, Mobile, Shopping and Youtube)
Google Analytics
Selling and Sales Skills - Tom Associates