MIHAI NAGY

Versatile music, entertainment, and brand development executive with over 20 years of experience driving artist development, talent management, commercial partnerships, integrated marketing, and creative production. Demonstrates a strong ability to connect creative vision with commercial objectives, transforming ideas into successful music projects, brand campaigns, entertainment experiences, and strategic collaborations.

Brings extensive experience working across the music, fashion, media, lifestyle, and live entertainment industries, with a background in artist representation, A&R, record label negotiations, brand partnerships, and international production. Has managed the music career development of Julia Beautx, coordinated projects involving Universal Music, and delivered campaigns and productions for recognized brands including Nike, Adidas, Puma, Mercedes-AMG, BMW, and Ecko.

Recognized for combining creative direction, commercial awareness, relationship management, and hands-on project leadership. Experienced in managing projects from concept development and talent acquisition through negotiations, production, marketing, and delivery. Offers a broad, adaptable skill set suited to executive and senior leadership opportunities across music and entertainment, artist management, brand development, creative production, marketing, and commercial partnerships.

Executive & Commercial Leadership

• Entertainment business development and creative entrepreneurship.
• Commercial negotiations and partnership development.
• Strategic project development and execution.
• Client, artist, label, and stakeholder relationship management.
• Business concept development and commercial opportunity identification.

• Artist discovery, A&R, and talent acquisition.
• Artist representation and long-term career development.
• Music release planning and production coordination.
• Record label and merchandise partnership negotiations.
• Music industry networking and performance management.

• 360-degree marketing strategy and brand positioning.
• Brand activations and commercial campaign development.
• Celebrity partnerships and influencer marketing.
• Fashion, lifestyle, and entertainment marketing.
• Digital audience engagement and promotional strategy.

• International photography and video production.
• Music video conceptualization and production management.
• Creative team coordination and production scheduling.
• Casting, location selection, and talent coordination.
• Television, broadcast, and digital media projects.

• Lead talent scouting, A&R, and artist development activities, assessing creative potential and coordinating individual development requirements.
• Coordinate vocal training, song selection, music production, and audio and video content development.
• Negotiate commercial opportunities with record labels and merchandise partners, supporting the development of sustainable artist and brand relationships.
• Develop integrated 360-degree marketing strategies connecting artist identity, brand positioning, social media, and live entertainment.
• Manage creative concepts, production schedules, talent bookings, and external production resources.
• Coordinate social media campaigns and promotional content across Instagram and Facebook.
• Oversee project delivery from initial concept and commercial discussions through production, marketing, and execution.

• QVC – Daniel & Patrice Aminati: Developed the concept for a television sales format featuring a fashion line, initiated commercial discussions, coordinated project execution, and helped finalize the television agreement, including hosting arrangements.
• Oscar Bruch – KÖONICE & FÜCHSCHEN ALM: Developed an integrated social media solution covering creative direction, strategy, content production, and ongoing marketing for Instagram and Facebook.
• Cathy Hummels – Oktoberfest 2024, 2025 & 2026: Coordinated exclusive DJ Sven Kadelka bookings for Oktoberfest events and a charity event in Munich.
• Stadtfest Sprockhövel: Managed the event concept and 360-degree marketing production featuring Olaf Henning and DJ Quicksilver, including artist bookings, location scouting, video production, and promotion.
• Streetfood Festival – Part 1: Managed the production and marketing concept, artist bookings, and event execution featuring Dante Thomas and Captain Jack.
• Streetfood Festival – Part 2: Coordinated artist bookings, production, and marketing for the event featuring Hot Banditoz and Lorenz Büffel, which received WDR live broadcast exposure.
• BVB VIP/Celebrity Event: Coordinated event production, artist management, and DJ management for a VIP celebration featuring Apache.
• Nike & Ellesse Campaigns: Managed creative development and production coordination for national photo and video campaigns, including photographer and model bookings, location scouting, and music production.
• MOGUAI – A Little Bit of Faith: Coordinated the Cologne music video production, including crew bookings, location arrangements, visa coordination, extras, and post-production.
• K-POP Development Project: Developed concepts for a Korean music project, coordinating engagement, travel arrangements, and communication with a South Korean artist.

• Developed the artist's music strategy, including A&R, song selection, repertoire development, and release planning.
• Coordinated vocal coaching, producer engagement, recording activities, mixing, and mastering.
• Managed music video production and associated promotional photography and video campaigns.
• Negotiated and coordinated commercial fashion opportunities, including a partnership with Universal Group.
• Oversaw merchandise store development, fashion photoshoots, promotional videos, and online campaigns.
• Coordinated influencer collaborations and promotional initiatives supporting music releases.
• Managed music video projects and production activities associated with Universal Music releases.

• QVC – Daniel & Patrice Aminati: Developed the concept for a television sales format featuring a fashion line, initiated commercial discussions, coordinated project execution, and helped finalize the television agreement, including hosting arrangements.
• Oscar Bruch – KÖONICE & FÜCHSCHEN ALM: Developed an integrated social media solution covering creative direction, strategy, content production, and ongoing marketing for Instagram and Facebook.
• Cathy Hummels – Oktoberfest 2024, 2025 & 2026: Coordinated exclusive DJ Sven Kadelka bookings for Oktoberfest events and a charity event in Munich.
• Stadtfest Sprockhövel: Managed the event concept and 360-degree marketing production featuring Olaf Henning and DJ Quicksilver, including artist bookings, location scouting, video production, and promotion.
• Streetfood Festival – Part 1: Managed the production and marketing concept, artist bookings, and event execution featuring Dante Thomas and Captain Jack.
• Streetfood Festival – Part 2: Coordinated artist bookings, production, and marketing for the event featuring Hot Banditoz and Lorenz Büffel, which received WDR live broadcast exposure.
• BVB VIP/Celebrity Event: Coordinated event production, artist management, and DJ management for a VIP celebration featuring Apache.
• Nike & Ellesse Campaigns: Managed creative development and production coordination for national photo and video campaigns, including photographer and model bookings, location scouting, and music production.
• MOGUAI – A Little Bit of Faith: Coordinated the Cologne music video production, including crew bookings, location arrangements, visa coordination, extras, and post-production.
• K-POP Development Project: Developed concepts for a Korean music project, coordinating engagement, travel arrangements, and communication with a South Korean artist.

• Developed the artist's music strategy, including A&R, song selection, repertoire development, and release planning.
• Coordinated vocal coaching, producer engagement, recording activities, mixing, and mastering.
• Managed music video production and associated promotional photography and video campaigns.
• Negotiated and coordinated commercial fashion opportunities, including a partnership with Universal Group.
• Oversaw merchandise store development, fashion photoshoots, promotional videos, and online campaigns.
• Coordinated influencer collaborations and promotional initiatives supporting music releases.
• Managed music video projects and production activities associated with Universal Music releases.

• Coordinated the first cover release and music video, generating approximately 1.3 million YouTube views.
• Managed a second cover release connected to the film The Most Beautiful Girl in the World, generating approximately 2.2 million YouTube views.
• Developed a fashion partnership with Universal Group, including merchandise, an online store, photoshoots, and promotional video campaigns.
• Coordinated the release of Love, a perfume-themed song and music video, generating approximately 5.5 million YouTube views and 4.3 million Spotify streams.
• Managed the accompanying perfume dance music video, generating approximately 8.5 million YouTube views and 4.8 million Spotify streams.
• Secured a major partnership with Universal Music.
• Managed the first Universal Music release and accompanying video project, generating approximately 6.1 million YouTube views and 8.6 million Spotify streams.
• Coordinated an influencer marketing collaboration with Georg Stengel involving the Mars remix with Julia Beautx, generating approximately 4.8 million YouTube views and 8.4 million Spotify streams.
• Managed the second Universal Music release and its accompanying music video, generating approximately 8.4 million YouTube views and 6.7 million Spotify streams.

• Develop creative concepts, brand positioning strategies, and integrated marketing approaches for commercial productions.
• Coordinate photographer management, talent acquisition, model bookings, and production partnerships.
• Organize national and international photo and video shoots, including location scouting and production scheduling.
• Coordinate video production resources, music selection, and creative requirements.
• Oversee production planning and execution, maintaining alignment between client expectations and creative deliverables.
• Manage project relationships with photographers, models, production teams, and commercial stakeholders.
• Coordinate international campaigns and productions across multiple markets.

• Ecko – Los Angeles, Paris, and New York.
• Rocawear – New York.
• Thug Life – Paris.

• Developed 360-degree marketing concepts and promotional strategies for entertainment venues.
• Managed creative planning, event organization, and production execution.
• Coordinated bookings for DJs, singers, dancers, and models.
• Organized video production teams, location arrangements, and post-production.
• Coordinated music production and entertainment programming.
• Managed project implementation and promotional activities in line with venue branding.

• Brand Development, Fashion & Retail
• Vanity Club / K-TOWN (KARSTADT), Cologne – 2013: Managed fashion shows and the K-TOWN first-anniversary celebration, coordinating creative concepts, models, dancers, performers, photo and video shoots, and music production.
• Diamonds Club Cologne – 2013: Developed and managed the Ich bin dabei – Du auch? event series, including brand strategy, model bookings, video production, original song production, hair and makeup coordination, and post-production.
• INFA Trade Fair, Hanover – 2012: Coordinated model bookings and event execution, including models for Harald Glööckler.
• Peek & Cloppenburg, Wuppertal – 2012: Organized a corporate Christmas event, coordinating the venue, catering, DJ, and technical equipment.
• Coca-Cola – 2011: Developed a 360-degree bodypainting concept for a product presentation and coordinated model bookings, video production, and post-production.
• Jack & Jones / Vero Moda – 2011: Managed store-opening entertainment at Rheinpark-Center Neuss, coordinating models, singers, bands, DJs, technical equipment, and video production.
• Schlumberger – 2010: Developed and managed the Angels @ Night campaign, including photo and video shoots, an Austria tour, performer bookings, location arrangements, and production execution.
• Miss Sixty – 2010: Produced a fashion show broadcast on RTL Punkt 12, coordinating models, choreography, music selection, and event production.
• Ed Hardy – 2009: Managed the brand's first club-style fashion show, including choreography, music selection, performer bookings, and production. The event was broadcast on RTL Punkt 12.
• Label Jeans – 2008–2010: Managed fashion show and evening-program production, including artist and model bookings, venue arrangements, technical equipment, choreography, and image-video production.
• S.Oliver – 2006: Coordinated the store-opening entertainment program on Schildergasse in Cologne, including DJs, fashion shows, models, and dancers.
• ONLY – 2005: Managed entertainment and event production for store openings in Wuppertal, Mönchengladbach, and Dortmund.
• ARD German Screenings – 2004: Developed and organized the Casino Royale-themed evening entertainment program, coordinating performers, hostesses, and technical service providers.
• RTL2 – 2004: Developed themed brand events across Germany, including Spring Break, James Bond, and Après-Ski concepts, managing creative strategy, brand development, performer bookings, and production

• Mark Oh – Music Video, Seville (2012): Managed video production for Viva, MTV, and EMI, including creative planning, video crew bookings, locations, visa arrangements, extras, and post-production.
• CASCADA feat. CARLPRIT – Evacuate the Dancefloor (2009): Contributed creative ideas for the Carlprit rap section and supported artist placement. The release reached No. 1 on the UK charts, as stated in the original CV.
• RIO – Children of the Sun / Shine On (2008–2009): Managed Tony T. and coordinated vocalist bookings for the music projects. The original CV identifies Shine On as a No. 1 summer hit in three countries.
• RUSHH Drive Tour / ProSieben (2008): Coordinated Grid Girl casting and participant organization for the television-associated tour.
• God Is a DJane (2008–2009): Managed event development and performer bookings, including dancers, singers, DJs, models, photographers, and PR resources.
• Yanou – The Sun Is Shining (2007): Coordinated vocalist management and music project activities.
• Micha Moor – Out of Space (2007): Managed Tony T. and coordinated vocalist arrangements.
• Tony T. – Artist Management (2007): Managed exclusive artist representation, career strategy, performance bookings, production coordination, and live engagements.
• CASCADA – USA Tour (2007): Coordinated choreography and dancer bookings and participated as a background dancer.
• Eko Fresh – Music Video, Cologne (2006): Managed video production planning, crew bookings, location selection, casting, hair and makeup, styling, and post-production.
• Michael Wendler Tour (2009): Coordinated backing dancer bookings and choreography and participated as a backing dancer.

• Sören Fashion, Hagen (2001–2015): Developed fashion show concepts and coordinated model bookings.
• Tchibo, BMW, Daimler-Chrysler, Adidas & Fashion Brands (2003): Coordinated artist and model bookings for commercial product presentations.

• Founded and developed an independent agency operation.
• Coordinated artist management and commercial music projects.
• Managed Tony T. and supported vocalist acquisition and booking.
• Developed creative and commercial entertainment opportunities.
• Coordinated production and performance-related arrangements.

• Nationality: German.
• Current Location: Düsseldorf, Germany.
• Mobility: Open to relocation.
• Languages: To be confirmed.

• Primary Executive Opportunities
• Managing Director – Music & Entertainment.
• CEO – Independent Entertainment or Music Management Company.
• Managing Director – Creative Production & Brand Activation.
• Chief Commercial Officer – Entertainment & Media.
• Executive Director – Artist Management & Development.

• Managing Director – Music & Entertainment.
• CEO – Independent Entertainment or Music Management Company.
• Managing Director – Creative Production & Brand Activation.
• Chief Commercial Officer – Entertainment & Media.
• Executive Director – Artist Management & Development.

• Music & Entertainment Strategy | Artist Management | A&R | Commercial Partnerships | Brand Development | 360° Marketing | Creative Production | International Project Management