Michael Umoh
Digital Marketer
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Expert Digital marketer with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
11
11
years of professional experience
18
18
years of post-secondary education
Work History
Digital Marketing Specialist
Ignision Digitals
Lagos
01.2019 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created social media content with innovative brand messaging to support new product launches.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Evaluated market trends to stay current on consumer and competitor changes.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Created wide range of digital assets such as rich media online ads and micro websites.
- Optimized social media channels and web pages to improve SEO and usability.
- Helped clients develop website portals and social media pages to promote businesses.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
Social Media Manager
Ame-Tech Construction and Engineering Services
Lagos
11.2015 - 01.2020
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Engaged relevant influencers to build brand awareness.
- Increased customer engagement through social media.
- Worked with department personnel to deliver brand consistency in social media messages.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Conducted research to determine current benchmark trends and audience preferences.
- Suggested and implemented new features to develop brand awareness.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Designed and implemented social media strategies to align with business goals.
Content Writer
Micmery Maven
Lagos
02.2011 - 06.2014
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Conducted interviews with subject matter experts to generate topics.
- Repurposed and optimized existing content for use in different mediums.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
Education
Common Entrance Exam - Entrance Examination
St Michael
Lagos 06.1995 - 06.2001
WAEC - SSCE
Solution College
Lagos 01.2005 - 07.2010
Bachelor of Computer Science - Web Design
HIIT
Lagos 03.2011 - 10.2017
Skills
Web analytics
Digital media
CRM
Marketing strategies
Multi-channel marketing
Graphic design
Campaign execution
Data analytics
Email marketing campaigns
Social media tools
Adobe Creative Suite
Marketing programs
Brand strategy
Google Slides
SEO
Digital marketing
Customer engagement
Project management
Ad development
Redirect monitoring
Keyword optimization
SEM trend knowledge
Strategic planning
Timeline
Digital Marketing Specialist
Ignision Digitals
01.2019 - Current
Social Media Manager
Ame-Tech Construction and Engineering Services
11.2015 - 01.2020
Bachelor of Computer Science - Web Design
HIIT
03.2011 - 10.2017
Content Writer
Micmery Maven
02.2011 - 06.2014
WAEC - SSCE
Solution College
01.2005 - 07.2010
Common Entrance Exam - Entrance Examination
St Michael
06.1995 - 06.2001